Postscript’s Post

Why is every SaaS company on Earth selling AI now? AI expert and Postscript CPO Chiara McPhee explains what a GPT Wrapper is (not a Rapper, sadly) and why brands should demand more from their AI tools. Watch the all-new episode of 🌿☎️ Between Two Phones 🌿☎️ here: https://lnkd.in/gj89Vtei

We've said it once, and we’ll say it again (probably like 20 more times, to be candid), we’re less than 6 months from BFCM, y’all. ⏰ 👀 Now is THE time to polish and refine your subscriber lifecycle. Quick recap of the four lifecycle stages and the Postscript features that can help optimize them: 1 - Acquisition: Leverage Onsite Opt-in and Checkout Extensions (Shopify Plus only) to rapidly grow the list that powers your whole SMS program. 2 - Engagement: Don't sleep on our High Intent Subscriber Filters and Subscriber Attribute Splits in Flow Builder! These tools can help you engage your subscribers with personalized and contextual messages that earn you the right to ask for a purchase. 3 - Conversion: The effect of successfully engaging. You’ve spent precious time dedicated to engaging with your subscribers, so you now get to reap the benefits of conversion. The Postscript levers to pull? Price Drop Triggers, High Intent Subscriber Filters, and Branch Analytics. 4 - Retention: SMS plays a key role here because there is absolutely life beyond the first sale. High Intent Subscriber Filters and Price Drop triggers are tools you should be leveraging to improve retention. Despite all these powerful features we've released, we’re launching our BIGGEST feature on July 24, as big as it gets. ✨ Register for our live webinar to stay in the loop: https://bit.ly/460DopN

Do you believe in Life after First Purchase? Call us romantics, but we think it exists. Retention is the fourth (but NOT final) stage of the subscriber lifecycle, and we want to enable your brand to deliver excellent post-purchase experiences for your customers so that they continue to engage and purchase. Here are the levers you can pull to get the job done: 📉 Use a Price Drop trigger event in automation flows to alert customers of price drops on specific products. If they’ve already bought from you, a Price Drop message may offer them a new incentive to buy. Try making this exclusive by using our Price Drop automation for just your VIPs. ✋ High Intent Subscriber Filters. If a subscriber has purchased repeatedly from you AND qualifies for a high-intent filter segment, the conversion and retention opportunities are sky-high! You can use these filters to offer unique incentives and retain these customers, sending them back into your subscriber lifecycle. Speaking of tools for retention, we've been in the lab. 🧪 Register for our launch event to hear more: https://bit.ly/3xUrdhv

A special 4th of July episode of ☎️ Between Two Phones ☎️ Can AI create the perfect July 4th text for a tortilla brand? Tune in as Ren Reed (Forbes 30 under 30 honorable mention), asks Chiara McPhee more hard-hitting questions about AI. Catch the whole show here: https://lnkd.in/gj89Vtei

Did you miss us? We’re ready to chat about everyone's favorite stage of the SMS subscriber lifecycle, Conver$ion. You’ve put in the time and work to engage with your subscribers, and you now get to enjoy the benefits of conversion. This stage is about maximizing the revenue that SMS drives for your brand, and we've released a few things this year to help you optimize it: 💰 1. A Price Drop trigger event in automation flows that alerts a subscriber when a price is reduced on a specific product or variant. By using a Price Drop trigger event, you can re-engage with high-intent subscribers who may not have purchased due to cost and give them a new incentive to buy. 2. High Intent Subscriber Filters. These don’t just help with engagement, but they also convert. High Intent Subscriber Filters allow you to segment subscribers who have viewed a specific product, started a checkout, created an order, or added a product to their cart within a designated time frame so that you can accurately target and convert those high-intent shoppers. 3. We’re super excited about this one: easily identify high-converting message strategies with Branch Analytics in Flow Builder. You can now view the aggregate statistics for each branch within any split in your flows at a glance. This allows you to easily compare them and see which one is performing better. Once you identify which branches convert best, you can use those insights to inform new flows. Still with us? We’re releasing something later this month that is going to truly revolutionize conversions: 👀 https://bit.ly/4bjkWK9

🚨 Introducing "Between Two Phones," a serious show about AI. Postscript CPO and AI expert Chiara McPhee joins host Ren Reed (arguably a bigger AI expert) to discuss what AI is, what it isn't, and how Dr. Squatch knows when Ren is out of soap. Stay tuned for part two or catch the entire series here: ☎️ https://bit.ly/3VKT77w ☎️

Phase 2 of the SMS Subscriber Lifecycle is Engagement. 🗣️ When you build rapport and trust with subscribers through engagement, you convert more of those subscribers into new or repeat customers (that's just simple mathematics). This is why SMS must be personalized and contextual. You won't continue earning your subscribers’ attention with formulaic promotional messages. Don't text AT your subscribers; text TO and WITH them. This year, we’ve released a couple of features in Postscript to help you engage effectively: 1. High Intent Subscriber Filters allow you to segment subscribers who have viewed a specific product, started a checkout, created an order, or added a product to your cart within a designated time frame. These are your prime candidates for converting, and this filter helps you tailor messaging to them and accelerate those checkouts. 2. Subscriber Attribute Splits are now available in automation flows so that brands can split subscribers during an SMS flow based on the segment(s) they belong to. This allows you to customize the messaging of each flow based on the customer journey (e.g., new sub, existing sub, high-value sub, never purchased, etc.). Our biggest release is coming July 24. Postscript AI will redefine SMS engagement, so sign up for our live announcement to be among the first to leverage it ✨ (Link in comments)

Postscript AI is coming July 24. Join us for an unforgettable live launch event. Save your seat here: https://bit.ly/3z9pbKJ