🌟 Exciting news! 🌟 We launched a new display ad platform today purpose-built for B2B that: ✅ Leverages the power of AI and first-party segments for display campaigns that drive higher quality, more impactful outreach ✅ Seamlessly orchestrates with content syndication channels to enable Branded Demand, which delivers 40% greater performance and higher ROI ✅ Offers flexible campaigns with custom-fit account lists ✅ Provides enhanced reporting & analytics for real-time visibility into Branded Demand campaign performance Want to learn more? Check out our blog: https://lnkd.in/gEH-89hU
Pipeline360
Marketing Services
Phoenix, AZ 923 followers
The most trusted partner in demand generation.
About us
Powered by Integrate, a leading B2B marketing solutions provider, Pipeline360 solutions combine three powerful demand generation tools: targeted display, content syndication, and a comprehensive marketplace model. Pipeline360 ensures that marketers achieve 100% compliant and marketable leads by effectively engaging with audiences much earlier in the buying cycle, connecting with buyers at every stage of the process, and optimizing programs to drive performance. Pipeline360 enables a strategic, holistic demand generation approach tailored for the reality of today’s B2B purchasing process. Pipeline360 is your go-to, trusted partner for supercharging your global marketing programs. Our squad of pros is like your dream team’s secret weapon. We act as an extension of your team to juggle multiple publishers and digital campaigns. We generate top-notch leads, dish out savvy strategic insights, and serve up real results. Powered by Integrate, we utilize the world’s most reliable lead governance engine. Keep the good leads and automatically reject the bad and ugly (and just plain wrong) so you don’t waste your time and energy chasing squirrels. Plus, our display ads come with built-in anti-fraud protection, algorithmic brand safety, contextual placements, and much more. Our network of digital publishers spans across the globe. Scale your content syndication in accordance with global/regional privacy regulations, with leads free from data quality issues, and fields aligned to your exact specifications. Whether you’re looking to reach a global or local audience, we’ve got you covered.
- Website
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https://www.pipeline-360.com
External link for Pipeline360
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Phoenix, AZ
- Type
- Privately Held
Locations
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Primary
111 West Monroe St
19th Floor
Phoenix, AZ 85003, US
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1123 Walnut Street
Boulder, CO 80302, US
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22 Clerkenwell Green
Old Sessions House
London, England EC1R 0NA, GB
Employees at Pipeline360
Updates
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Read about our latest display ad product launch in MarTech by Kim Davis. Why we care? "Brand building gets lost in the push to achieve revenue goals. But to persuade prospects to take meetings, it helps, to say the least, if they have some awareness of the brand. It’s not new that Pipeline 360 offers content syndication capabilities aimed at driving demand for products and services. The display ad platform, leaning on first-party segments, is a brand awareness tool. Pipeline 360 aims to run the two in tandem." https://lnkd.in/ed-whkEy
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Is delivering personalised and timely messages to potential B2B customers still a struggle? Struggle no more. The solution has arrived! Our new display platform enables a Branded Demand strategy by integrating targeted display ads with content syndication (CS), fostering a cohesive and effective marketing approach that boosts performance by nearly 40%. Learn more about it over on our blog. Link in the comments.
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Pipeline360 reposted this
"We’ve seen glimpses of the sales rep of the future, but I don’t think we’ve met them yet. I think it’s entirely possible that we’re going to see an era shift, where sales is in more of a support and nurturing role, which was typically thought of as marketing’s jurisdiction. And then marketing would shift over to engaging customers and catering to their needs". Great digest by Demand Gen Report of our recent Podcast discussion on the rapidly changing B2B digital marketing landscape. Take a read and as always feel free to add your thoughts to the discussion.
How The Self-Service Buying Journey Is Causing A Role Reversal Between Marketing & Sales - Demand Gen Report
https://www.demandgenreport.com
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The B2B demand generation landscape is evolving. Now, instead of focusing on "time-to-lead", the industry is moving towards a more customer-centric approach: "time-to-value." This approach focuses on delivering genuine value as quickly as possible, addressing customer's specific needs and goals, thereby fostering stronger relationships and higher customer loyalty. Why the shift? Changing buyer expectations, data governance, increased digital competition, technology advancements, and the need for long-term relationships. "Time-to-value" is not just about speed; it's about ensuring every interaction enhances customer satisfaction and engagement. The journey towards "time-to-value" requires a strategic rethink and patience, but the rewards are worth it. Read more here: https://lnkd.in/e4qR7NX7 #B2BDemandGeneration #TimeToValue
To Win New Business Measure Time-To-Value – Not Time-To-Lead
pipeline-360.com
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Pipeline360 reposted this
If you want a sense of just how fast and how profoundly GenAI is starting to transform work, take a listen to my interview with Ashish Ramchandran: Deloitte's Global E&A Clients and Industries Leader and Chief Commercial Officer. Ashish leads the Deloitte, ServiceNow partnership, a $1b+ business, that is helping customers redefine workflows and in some cases work itself. Ashish provided some great insights into why GenAI is fueling the partner ecosystem, how companies are looking to GenAI for enhancing employee and customer experiences and the unique demographic dynamic that will reshape business as we know it.
Acceleration Economy practitioner analyst Tony Uphoff sits down on location with Deloitte Global E&A Clients and Industries Leader and Chief Commercial Officer Asish Ramchandran to discuss the transformative power of #GenAI and the significance of human-centric #AI integration. From accelerating #workflows to enhancing #customerexperience, the conversation underscores the opportunities and challenges ahead in harnessing AI's potential. Tune in: https://lnkd.in/e7wdgU3M
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Did you know that about 1 in 2 B2B marketers are not satisfied with the quality or quantity of their lead data? It's time for that to change. Read on for what the current lead generation industry looks like and how we should consider moving forward. https://lnkd.in/gcGp6S8i
It’s Time We Talked About Integrity, Transparency, and Quality in B2B Lead Generation
pipeline-360.com
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Last month in the picturesque Tuscan countryside, nine marketing leaders from enterprise SaaS businesses across the UK and Europe came together to explore the power of branded demand – the seamless blend of brand and demand tactics. One of the talking points was content. What works, what doesn’t, and how to create assets that don’t get just clicked on, but lead to conversion. Find out what the experts had to say on not just content but sales & marketing alignment, being data driven and the use of industry benchmarks. 👉 Read the full blog in the comments below! 👇 #Marketing #BrandedDemand #B2BMarketing #PipelineGrowth #BrandStrategy #DemandGeneration
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We're at Ignite today! Stop by our booth and chat to Simon Roberts and William Jenkins about how Pipeline360 can help with your demand generation needs using our media marketplace! #B2BMarketing #conference #demandgeneration #brandeddemand
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We’re excited to be exhibiting at the B2B Marketing Ignite Conference this year! Connect with us in person next Wednesday 3rd July and discuss how we can help elevate your business with our demand-gen offering. Be sure to stop by our booth to meet our team, and grab some swag! Haven't got your ticket yet? Get 20% off with our code IGNITESPONSOR20 Get your ticket here: https://lnkd.in/ezDu9f-7 and see you next week! #b2bmarketing #b2bevents #brandeddemand
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