Today on August 9th, we celebrate International Day of World's Indigenous Peoples. It is important to stand together in support of Indigenous communities, to respect their heritage and advocate for their rights, voices, and cultural vitality to create a better future. . . . #InternationalDayofWorldsIndigenousPeoples #Holiday #PACOCollective #Education #AgencyLife
PACO Collective
Advertising Services
Chicago, Illinois 8,302 followers
We are experts in inclusive marketing. Helping brands credibly connect with diverse audiences in a changing marketplace.
About us
Welcome to PACO Collective! We’re one of the fastest growing minority-owned agencies in the Midwest—from a brainstorming duo living off chilaquiles, we’ve developed into a “multi-everything” team of over 40 full-time employees. We invite you to a different kind of agency. The chilaquiles are on us!
- Website
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https://pacocollective.com/
External link for PACO Collective
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Marketing and Advertising, Multicultural Marketing, Public Relations, Digital/Social Media, Media Planning/Buying, Experiential Marketing, and Cross-Cultural
Locations
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Primary
2675 W Grand Ave
Chicago, Illinois 60612, US
Employees at PACO Collective
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Richard G. Pitman
VP - Food & Hospitality | Business Development | Customer Marketing Director | National Accounts | Partnership & Field Marketing | Creative &…
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Enrique Mena
Associate Creative Director – Creative Visionary & Strategic Thinking | Connect, Understand, and Inspire Customers as an Award-Winning Brand…
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Mark Dominiak
Owner, Insight Garden, Inc.
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Ozzie Godinez
CEO at PACO Collective
Updates
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We are thrilled to announce that our panel proposal for SXSW 2025, "Marketing Killed DEI. Can Gen Z Save It?" is now open for voting. PACO Collective partnered with Nimbly Insights to better understand how Gen Z across the Americas defines inclusion—the conversations they’re having, the issues they care about, the actions they are taking, their vision for tomorrow—and how they expect brands to get involved. With its innovative multi-faceted methodology, the Equity Tastemakers study offers marketers actionable insights on the inclusive causes and tactics that will most move the needle. This multi-disciplinary discussion will feature voices from Harvard University, Nimbly Insights, and the Chicago White Sox. Together, we'll explore how Gen Z's vision for inclusion and the role of corporations can create new narratives of belonging. Vote for us to bring this crucial conversation to SXSW 2025! Click the link below, make an account, cast your vote, and support our mission to drive meaningful change through inclusive marketing. https://lnkd.in/g-sNc9Z5 #SXSW2025 #GenZ #Inclusion #Marketing #DEI #VoteNow #PanelDiscussion
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August is Black Business Month. Support your community by educating yourself on local black-owned businesses and visiting someplace new. It is important to honor all of the hard work that happens in our community. . . . #NationalBlackBusinessMonth #PACOCollective #AgencyLife #SupportBlackOwnedBusiness
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Discover the latest in DEI initiatives across marketing, from inclusive partnerships to controversial initiatives from Meta and Microsoft. Share your thoughts on these initiatives in the comments below!👇👇 . . . #DEI #MarketingNews #MicrosoftDEI #Trump #MetaNews
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Happy National Intern day! Today we celebrate our class of Summer 2024 Interns. Interns are so important to implement inclusivity, diversity and involve a hands-on education program within PACO Collective. They are the foundation of the future work force, while providing real world work and gaining valuable experience. Thank you interns for all you do. . . . #Interns #NationalInternDay #PACOCollective #Internship #Advertising
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Exploring the Future of Advertising: Is Americana Still Relevant? In our latest blog post, we're diving into a crucial question: does Americana still have a place in today's inclusive marketing landscape? Join the conversation as we analyze how embracing diversity can reshape advertising strategies for the better.🌍💡 Discover insights and join the discussion: https://lnkd.in/dN4gJpEz #InclusiveAdvertising #MarketingStrategy #DiversityandInclusion #AdvertisingTrends
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Last Thursday, PACO Collective joined the Chicago Advertising Federation's 2024 Annual Diversity Summer Mixer. The event featured a dynamic panel discussion and a town hall-style conversation addressing the current state of DEI in the advertising industry. The discussion spotlighted effective strategies for promoting diversity within the industry, emphasizing the importance of having diverse voices at the table. PACO Collective was proud to participate and remains committed to fostering an inclusive advertising environment. Jonathan Moreno Camille Johnson Jessica G.
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This past week, Mari Sanchez PACO's Director of Special Projects and Felipe Díaz-Arango PACO's Head of Strategy and Inclusion, spoke at The AIMM GEN-Z Conference in New York. As a part of an amazing panel, our team discussed how GEN-Z views marketing in brands today, the evolution of inclusion for marketers, and why using education in marketing is important. Thank you, ANA AIMM, for the invitation and opportunity! . . . #GenZ #ANAAIMM #PACOCollective #Inclusion #Marketing #Diversity #Conference #NewYork
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The recent changes to Title IX regulations have sparked significant debate and discussion across the educational and legal landscapes. From policy shifts to their potential impact on students and institutions, our latest blog post delves into the heart of these controversies. 👉 Discover what these updates mean for the future of gender equity in education: https://lnkd.in/g2WnB7gS . . . #Inclusion #TitleIX #ThoughtLeadership #Blog #HigherEducation
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At the renowned Cannes Lions International Festival of Creativity, Mari Sanchez, Director of Special Projects at PACO Collective, recently joined an expert panel to discuss "Decoding Gen Z: Connecting with Authenticity." Mari shared insights from PACO's Equality Tastemakers study, highlighting how Gen Z's preferences and behaviors are shaping the future of business. Thank you, ANA AIMM, for the invitation and opportunity! . . . #GenZ #FutureOfBusiness #PACOCollective #Inclusion #Diversity #EconomicSuccess
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