Burrell Communications

Last week, our CEO Tara DeVeaux shared invaluable insights on a dynamic panel during the Marketing Leadership Summit at Brand Innovators Cannes Lions International Festival of Creativity 2024.   Missed it? No worries!   Here are 3 Key Takeaways for brands: • General Market doesn't exist. Multicultural is the new General Market.   • Mainstream culture is highly influenced by Black culture. By starting with Black, we can be predictive as to where the rest of the culture will be going.   • Brands that want to tap into the economic power of our culture should also be partnering with our businesses.   Tara's discussion was a masterclass in understanding and engaging with Black consumers. At Burrell, we know it always #startswithBlack! #CannesLions2024 #BCGNews #CulturalROI 📸 @urban1podcasts

Out today: Take a listen as Burrell Communications Group CEO Tara DeVeaux talks about the past, present and future of the agency and multicultural advertising on the “Mixed Company” national podcast, hosted by ad industry veterans and leaders Kai Deveraux Lawson and Simeon Coker. Check out the new episode, “The Next Era of Greatness Featuring Burrell Communications Group CEO Tara DeVeaux” on SoundCloud, by visiting this link: https://lnkd.in/gwac5uMV   #BurrellCommunications #multiculturalmarketing #culturematters #AskMixedCompany #multiculturalagency #adagency #adagencylife #SoundCloud

Our very own Donna Hodge, SVP and Head of Media Services at Burrell Communications Group, was recently featured on Sirius XM Media's "Pass the Mic." In her interview, Donna sat down with Nicole Buchanan, Senior Sales Director, Multicultural, where she discussed the moments she had to speak up and use her voice, how to lead by example, and how important it is to show up and be unapologetically yourself. Check out her full interview below and some of our favorite highlights from the conversation.

Burrell Communications Group is making news again this week, and the industry is taking note, as seen in both ADWEEK and Advertising Age! The legacy Black-owned agency is announcing the appointment and promotion of several senior-level executives to complete its long-anticipated restructuring. This group will work together to create centers of brilliance around core disciplines and improve agency operations while strategically guiding Burrell’s evolution as it moves confidently through its first year with CEO Tara DeVeaux at the helm. Join us in wishing congrats and success to all! #multiculturalagency #advertisingagency #adagency #adagencylife

Today we launched "KAI 1, The Origin Story" for the new ANTA KAI 1 "Enlightened Warrior" shoe. This groundbreaking animated spot artfully leverages AI in a captivating storytelling campaign for NBA star Kyrie Irving’s signature line.

🎉 Big news from Team Burrell. We will oversee the national launch of NBA star Kyrie Irving's new signature shoe line and collection.

Listen to the full podcast here: https://lnkd.in/gDVFeJ3M Burrell CEO Tara DeVeaux discusses the importance of black businesses and the challenges they face in the advertising industry on this podcast episode of Business First with Sonia Alleyne. Tara highlights the evolution of the industry and the changing landscape of marketing, emphasizing the need for understanding and representing the black audience. DeVeaux also emphasizes the role of creativity and storytelling in branding, as well as the concept of immersion in creating engaging brand experiences. She shares insights on aligning with larger brands and maintaining work-life balance. DeVeaux concludes by expressing her vision for Burrell and the legacy she hopes to leave.

🎉 Big news from Burrell! 🌟 We're thrilled to announce an exciting new chapter in our journey. Under the leadership of our new CEO, Tara DeVeaux, we're set to soar to new heights and redefine our impact in the industry. As we look ahead, we're committed to expanding our horizons, embracing our prosperous future and continuing to serve our valued clients. Stay tuned for the amazing things to come!