Outbrain’s Post

How can #marketers successfully build a brand while driving #sales? It's challenging to strike the right balance - keep a focus on brand-building efforts that create emotional connections and shape perceptions, and transactional strategies to #convert prospects into buyers through promotions and direct response tactics. A customer-centric approach allows brands to harness both strategies to deliver #personalized experiences and foster brand loyalty. At the end of the day, consumers don't just purchase products; they integrate brands into their identities, making it essential for brands to connect on a deeper level. Check out this new article from my awesome colleagues Ed Dziedzic and Laura Smith as they dive into how the right integrated marketing strategies can amplify brand values, build emotional loyalty, and drive consistent ROI, helping your brand do more with less in this challenging economic landscape. #brandloyalty #emotionalloyalty #brandbuilding #marketingstrategy

Did you know emotionally connected customers are 52% more valuable to brands? Emotional connections drive brand loyalty. When businesses invest in marketing efforts centered on meaningful human experiences, the outcomes are significant. Check out more in the latest blog post by Noble Studios' VP of Strategy & Insights Jeff Deikis! #emotionalmarketing #brandloyalty #meaningfulconnections #humanexperiences #digitalmarketing https://lnkd.in/gziDBx5e

In today's digital-first world, authenticity isn't just a buzzword—it's the cornerstone of meaningful brand connections. 🌟 As we navigate the shifting landscapes of consumer expectations, understanding the power of genuine marketing becomes more crucial than ever. In our latest blog post we explore the essence of authenticity in marketing, from defining your brand's core values to engaging with your community and beyond. Because at the end of the day, it's not just about selling products—it's about creating genuine connections. 💼🌱 https://lnkd.in/eMHV2HcF #AuthenticityInMarketing #BrandTrust #ConsumerEngagement #MarketingStrategy"

In today’s market landscape, 81% of consumers prioritize a brand’s value and beliefs. In order to succeed, brands can no longer overlook the significance of forging authentic, emotional connections. Ed Dziedzic and Laura Smith dive into how brand marketers can harness both brand and transactional messages to deepen connections. Read the full thing here: https://bit.ly/4cgRQvH

I heard a quote recently that marketers treat consumers as their own category but instead of trying to sell to consumers we need to appeal to them. The only way to ensure a behaviour change (like buying into a brand or to buy a product) is to appeal to the customer because after all we are people. Appeal through authentic story telling and allowing consumers to see brands as being supported and ran by people for people - an interesting article from the drum which looks into market research and I urge you to read, digest and marinate on it. https://lnkd.in/ep_5wAhg

In the bustling world of marketing and advertising, where competition is fierce and attention spans are fleeting, finding your voice is not just an option, it’s a necessity. Your brand’s voice is the unique melody that sets it apart from the cacophony of messages bombarding consumers daily. In this blog, we will explore the importance of discovering and honing that distinctive voice to create a harmonious connection with your audience. Check out our newest blog linked below!

Brands can reach the digital-first cohorts of Gen Z and Gen Alpha by appearing authentic and direct. They want brand interactions to be meaningful and, ideally, to change the world for the better. https://loom.ly/Za5ysek

Check out my blog post!

The markets are oversaturated with digital ads, and they’re struggling to connect authentically with consumers. Traditional marketing no longer has the impact it once did. Today’s audiences desire a personal touch and they want a meaningful relationship with their brand. 🙋 Read our latest blog to learn how Human-to-Human marketing can reshape your brand strategy with three transformative tactics that prioritize genuine connections, personalized experiences, and shared values. By embracing these strategies, you won’t merely attract customers, you’ll cultivate a community that resonates with your brand's mission and drives lasting growth. 🚀 #marketing #community #authenticity #growth #humantohuman https://bit.ly/3RmRqNi

Is your brand invisible to your target market? You're not alone. In today's digital maze, visibility is everything but achieving it seems more like navigating a labyrinth in the dark. Algorithms change overnight, consumer behaviors shift like sand, and the platforms you thought were fail-safe suddenly aren’t pulling their weight anymore. As CEOs and marketers, we pour our hearts into our brands only to find the digital spotlight hard to catch. So, what's the secret sauce? Authenticity mixed with innovation. It’s about crafting stories that resonate on a personal level while being bold enough to try new tactics before they become mainstream. Think outside the traditional advertising box - integrate your brand into communities, leverage user-generated content, and don't shy away from emerging platforms or technologies. The digital landscape is vast and ever-changing, but remember: every brand has its unique light. Focus on shining yours authentically and persistently. Your audience isn't just out there; they're waiting for you to catch their attention in a way no one else has. Break through the noise, not by shouting louder but by speaking directly to the hearts of those you aim to serve. Let’s turn that invisibility cloak into a spotlight.