NOT Wieden + Kennedy

Introducing Every Sauce by Wieden+Kennedy London. Heinz’s obsession with sauces, all in one bottle. Packaging design by us. Featuring: Burger Sauce, Garlic Sauce, Aioli Sauce, Smokey Baconnaise, Sweet Chilli, Chip Sauce, Saucy Sauce, Mayoracha, Mayomust, Truffle Mayo, Garlic & Caramelised Mayo, Curry Ketchup, Pickle Ketchup, and Smokey Bacon Ketchup. Kraft Heinz #heinz

Introducing LE MAISON DE LA PLAGE* A private, invite only, pop-up beach house. Bringing you all the delights the beach has to offer in a convenient indoor setting. Indulge in smoking HOT towels for indoor sunbathing, sand ales to traverse the sand-printed vinyl flooring, designation stamped visors to protect you from the areyoUaVip rays, speedos that send a clear message as you take a relaxing dip in the faux pool and last but not least, discrete koozies to keep drinks cool so that patrons stay fresh and hydrated at all times. Le Maison De La Plage* boasts a total of 48 screens of various sizes and orientations, all featuring custom exclusive content for patron's viewing pleasure. As the marketing sharks circle around Cannes, we at Le Maison De La Plage*, take your safety seriously. We have trained lifeguards to save you from awkward conversations. Le Maison De La Plage* is where memories will be made and forgotten with cherished colleagues and random acquaintances. If you missed us at Cannes Lions International Festival of Creativity this year, well, that’s on you. *pas a la plage

NOT BEFORE WE WERE NOT Back in 2020 we rebranded the FA Cup - the oldest football competition in the World. A cup competition like no other, with over 700 clubs and 1000's of players across the whole football pyramid, taking their shot at making club history and their fantasy a reality. We created an identity focusing on the unique trophy and 'the magic of the cup' with a bespoke typeface, art direction, motion principles and guidelines. Congratulations to Man City & Man UTD for reaching this year's final.

🏆🏆🏆 We've managed to bag ourselves a win and a couple of honourable mentions in the 2024 Creative Review Annual Awards. Thanks to Creative Review, the judges and congratulations to all the other winners. NOT Wieden+Kennedy identity Brand Identity – Launch (Winner) Self-Promotion (Honourable Mention) https://lnkd.in/epUMC-mJ Nike London, Like A Lioness Typography (Honourable Mention) https://lnkd.in/ei2hA-p3

Congratulations to all the winners at One Show this week. It's time to brag, and our BragBot is here to help: https://lnkd.in/e5qCEMsa #OneShow #TheOneClubforCreativity

NOT BEFORE WE WERE NOT Back in 2021, we released the Coca-Cola ‘Hug’ into the world - accompanied by an extensive Design Principles, Strategy and Inspiration Guide. Designed to embrace the things we love, it's a global graphic device for a truly global brand. From hand-painted signage in remote Kenya to vending machines in Tokyo, our Coca-Cola ‘Hug’ has popped up in the likeliest and unlikeliest of places, all over the world.

Head of NOT W+K, Anika Ramani on why the converging agency landscape means ad and design agencies misunderstanding each other is an "antiquated way of thinking". Huge thanks to Tom Banks and Campaign UK for inviting us to contribute to this article.

This time last week, our very own Chani Wisdom was deliberating this year's D&AD New Blood winners – and today, the winners have been announced: https://lnkd.in/gfh-erM Congratulations to all of the winners! From Chani… "Thank you, D&AD and Universal Music Group, for inviting me to be a jury member for this year’s D&AD New Blood Awards. Kudos to Rebecca Brooker for steering the ship so brilliantly as Jury President. The work was remarkable and it was an honour to discuss."

NOWHERE, the first work for our friends Dark Arts Coffee, flung open its doors last week. Inside ARIES ARISE flagship store in Soho you’ll now find NOWHERE, a new coffee bar concept serving up the rarest and most exciting coffees from all around the globe. Lots more to come 🔜 👀 ☕ 📸 : James Wise, and Mel at Dark Arts

To launch The One Show 2024 call for entries, in collaboration with The One Club for Creativity, we created Brag Bot – a ChatGPT powered writing bot that has a single purpose in life – to end the humblebrag for good. Everywhere we looked, we saw our industry playing down their achievements. Posting super-casual-totally-authentic photos of trophies we “left in a bush last night because we didn’t want to carry it around.” Displaying awards in the bathrooms of our offices even though they’re the most likely place a client will visit. And announcing our achievements to the world on social media almost apologetically. Brag Bot exists to help you own the brag, celebrate unabashedly and call out the funny side to humblebragging. Whether it’s judges announcing their appointment to a jury or telling the world you’re a nominee or a winner – Brag Bot can help. And for the rest of us it will help you own that new year promotion, the pro bono project you’ve just completed – or the fact that you’re just incredibly busy right now. But not in a humble way. Not ever. It’s time to brag: https://lnkd.in/e5qCEMsa