Mallard Agency reposted this
I'll never get tired of watching the impact that clarity, simplicity, and beauty can bring to a brand. Take a look at this recent spot produced by our team for our clients at Designer Liner. Not only does this video bring the brand to life in a new way, but more importantly, it uses the StoryBrand framework to explain the problem, the product, and the result in just over a minute. A lot of people ask me, what does your production process look like? Here's a sneak peek into all that goes into creating a video like this. Initial Sales Call Follow Up Sales Call Agency Discovery Meeting Strategic Research Messaging Development Video Treatment Development Concept Presentation Concept Revisions Shot List & Script Development Location Sourcing & Scouting Crew Selections & Onboarding Casting & Talent Selections Final Pre-Production Call Final Gear Preparation Shoot 🎥 Edit Initial Stills for Client Preview Edit Rough Cut Initial Creative Delivery Revise and Finalize Video Edit Cutdowns & Teasers Deliver Final Files Follow Up Strategy Call Ongoing Partnership If you're a mid-sized business looking for a way to better communicate your brand message through video, I can't think of a better guide than the team we've assembled at Mallard Agency.