The Drum and FreeWheel, a Comcast Advertising company, invited our US and Global President, Dani Benowitz, and other leaders in the investment side of the TV ecosystem to explore the shift from linear to streaming live TV and its implications for advertisers and programmers in their "#YOLO (You're Only Live Once)" series live from Cannes. Dani shared some unique insights, "The fact that live programming is living on these new platforms brings the opportunity for innovative ad units like interactive and shoppable, and first-party data to connect and target audiences in a different way to move down the funnel quicker." To read the article and watch the #YOLO series, visit The Drum: https://lnkd.in/eK9xc86X
MAGNA Global
Advertising Services
New York, NY 14,547 followers
The media investment and intelligence unit of IPG Mediabrands
About us
MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. For inquiries, contact info@magnaglobal.com
- Website
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http://www.magnaglobal.com
External link for MAGNA Global
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
100 West 33rd Street
New York, NY 10001, US
Employees at MAGNA Global
Updates
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Roku Advertising recently visited our NYC office to host an informative lunch and learn session with MAGNA Media Trials. The session showcased valuable insights into consumer behaviors and the changing premium TV landscape from their joint study titled "From 'Power On' to 'Power Off:' Understanding the Streaming Experience." Explore the world of streaming TV and uncover the emotions, motivations, and challenges of streamers here: https://lnkd.in/ec6-BjxK
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Last week, MAGNA hosted an insightful mid-year Subscriber Briefing exclusively for all of our ATLAS subscribers. Our investment and intelligence experts provided an update on the 'Streaming Storm,' discussing its impact on advertising sales and the media landscape, from sports to video. Check out these behind-the-scenes production photos from the virtual event! #BTS #MAGNA #SubscriberBriefing #media #streaming #TV #video #sports #mediaintelligence
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Digiday tapped Luke Stillman, CFA, our EVP of Market Insights, in light of recent developments in cryptocurrency advertising. Our Intelligence team has observed a steady increase in global advertising spending by Coinbase in the first half of 2024, signaling an industry-wide initiative to change public perceptions of the technology. To delve deeper into our outlook on the future of cryptocurrency advertising spend and expectations for an increase in advertising budgets, read the full article on Digiday: https://lnkd.in/d7uQQY6w
Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
digiday.com
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Thanks to The Drum for inviting Dani Benowitz to be part of #TheDrumatCannes video series! Check out this teaser from her interview on sports trends in streaming. ⚽ 📺 #media #CannesLions2024
As sports and live migrates to streaming platforms, Dani Benowitz, U.S. & Global President from MAGNA Global shares the value of first party data to connect and target the right audiences, in the right way. In partnership with FreeWheel #TheDrumatCannes
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MAGNA Global reposted this
Next Wednesday, join our webinar in partnership with MMA Global and MAGNA Global featuring Jordan Rost and Kara Manatt. Tune in to uncover consumer behaviors along the streamer’s journey. Register now: https://lnkd.in/eTjQT4cF #Streaming #Advertising
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Excited to have our Global & U.S. President, Dani Benowitz, be part of this great conversation, exploring new avenues for media investment through entertainment and content. Thanks to our partners at Amazon for helping to bring this engaging session to the stage! #CannesLions2024
Our excellent programming at the IPG Mediabrands Villa continued when Dawn Reese of Mediabrands Content Studio was joined by Amazon's Latasha Gillespie, MAGNA Global's Dani Benowitz, and the brilliant Gabrielle Union! For their session, Entertainment Wins: Captivating Audiences with Original Content, the panelists explored the importance of not only reaching customers, but deeply engaging and entertaining them to create meaningful connections that enrich everyday lives. Follow along and we bring you more great content from the IPG Mediabrands Villa at Cannes Lions International Festival of Creativity throughout the week. #IPGMediabrands #MAGNA #CannesLions2024 #PremiumContent
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The latest update of MAGNA's Global Ad Forecast reflects an accelerating market, resulting in global advertising revenues are predicted to reach a record-breaking $927 billion this year (+10%). Traditional media owners expect a 3% rise in ad revenues, driven by a surge in non-linear ad sales. Meanwhile, digital pure players are expected to experience a 13% increase, driven by e-commerce and retail media networks. Keyword search, social media, and short-form video platforms are dominating the digital ad space, with substantial growth expected in each category. Learn more about what's ahead for the advertising industry here: https://lnkd.in/eSBJp4Zp, and to hear from our experts about the latest forecast, click here: https://lnkd.in/ebXwSQYn
MAGNA RAISES ADVERTISING GROWTH FORECAST AFTER STRONGER-THAN-EXPECTED SPENDING IN FIRST HALF - MAGNA
https://magnaglobal.com
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Thank you to Jessica Heygate and Campaign US for discussing the newest edition of our Media Responsibility Index (MRI 5.0) with our EVP of Impact Investment, Elijah Harris . MRI 5.0 assessed social media and, for the first time, programmatic platforms on how they are addressing crucial issues within the industry, from brand safety, to sustainability, to mis/disinformation, and more. The purpose of the MRI is to influence continued industry progress through actionable data and insights and meaningful engagement, ultimately benefitting the platforms’ communities, audiences, and advertisers. Eli stressed the importance of encouraging platforms to focus on impactful actions. He stated that the “overall ambition we have for these partners is to improve upon their own performance year over year” and noted that “the technology and infrastructure exist to start solving problems” like identifying manipulated media. Read the article on Campaign US here: https://lnkd.in/emAQtbcS
More uniformity needed to solve MFA, finds IPG Mediabrands
campaignlive.com
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We are thrilled to announce the release of our latest Media Responsibility Index (MRI 5.0). This 5th edition represents our holding company’s ongoing commitment to strive for positive change in the media industry and demonstrates clear industry progress, both in the Social space and newly added Programmatic sector. The MRI was created in response to brands’ and users’ concerns about the need for greater transparency, accountability, and responsibility in the media ecosystem. We are of proud of the work we’ve all done together to address current and emerging harms to brand safety and suitability for advertisers and online community safety, and we continue to strive for even more responsible practices in the media landscape. Our work continues… Watch this video to see our journey and click the link below to learn more about the findings from MRI 5.0 and what advertisers and platforms can do to further media responsibility. https://lnkd.in/euRv2_Qe #MediaforGood #MediaResponsibilityIndex #MAGNA #IPGMediabrands