Luminate

When Skydance expressed serious interest in buying a majority stake of Paramount’s corporate parent National Amusement earlier this year, all eyes turned to the digital platform seemingly at the center of the negotiations: Paramount+. Initially launched in 2021, the streamer enjoyed both subscriber success and critical acclaim. Despite this, Paramount+ struggled to find profitability. Many saw this M&A deal as an indication of a floundering platform. However, a merging of the companies’ content strategies holds the potential to create an entertainment powerhouse. Read more: https://lnkd.in/e8pVwKDP

New report alert! Luminate’s 2024 Film Industry Hurdles is now available to download in full, presented in partnership with Variety VIP+. From A-list movie delays to unexpected box office surprises, our newest industry study, the 2024 Film Industry Hurdles Report, provides an in-depth look into the aftermath of the 2023 strikes and what it means for the future of film. Discover how major studios’ strategic decisions and high-budget blockbusters are influencing the market and why their investment in massive productions is a risky bet. Download Now:

46 - that’s the number of artists with more than one billion streams 📈 , according to our 2024 Midyear Music Report 🎶 . Want to learn more data-driven music insights? Access the full report here: https://lnkd.in/eAJZUGSC

Luminate’s 2024 Midyear Music Report, released last week, revealed Latin music as the fastest-growing genre in the U.S. when ranking by share point change, comparing the first half of 2024 with the first half of 2023. Latin music leads all U.S. core genres in On-Demand Audio (ODA) streaming growth with +0.51 share points in the first half of 2024, powered by a +15.1% growth in ODA streaming volume. One of the biggest drivers of that growth is the rise of Regional Mexican, which is now the largest Latin subgenre in the U.S. Read more: https://lnkd.in/ezJWdsRk

This week, Luminate's "Streaming Watch" brings an in-depth analysis of Paramount+'s viewership, following the Skydance merger news. Read more: https://lnkd.in/eJuCwW78

It's been a fascinating week for seeing the impact of Luminate's Streaming Analytics product in explaining not only decisions made in the entertainment industry, but also how entertainment reflects culture and even national politics: ‘Halo’ Canceled After Two Seasons at Paramount+ (from Variety) https://lnkd.in/gG3kiqfd [One month earlier, via Luminate] Halo’s Second Season Slump https://lnkd.in/gxfFjE6a The 'Star Wars' Rating Problem and What To Do Next https://lnkd.in/gR2wbjQS Luminate's Jimmy Doyle and Matthew Belloni discuss data driven analysis on The Walt Disney Company's last 5 years of releases in the Star Wars universe ‘Hillbilly Elegy’ Viewership Jumps 1,000% After J.D. Vance Named Trump’s Vice President Pick, Hitting 164,000 Views (from Variety) https://lnkd.in/gQPUXbTy After Donald Trump’s announcement of J.D. Vance as his running mate on Monday, viewership of “Hillbilly Elegy” increased by 1,179% compared to the day before, per Luminate

92.4% of total Vinyl sales came from the top five highest-performing variants suggesting, perhaps, the number of variants produced matters less than the strategy behind which are offered. HyperPop listeners are 160% more likely to listen to vinyl than the average fan who purchases the format. 💿 Access more insights like this in our 2024 Midyear Music Report:

Listen now! Luminate’s Jimmy Doyle speaks with Matthew Belloni on the latest episode of #TheTown. Their conversation takes a deep-dive into the #StarWars content strategy on #Disney+, fueled by Luminate’s Streaming Viewership data.

Luminate's 2024 Midyear Music Report is now live! Highlighting the most important music industry insights from the first half of this year, the report is fueled by Luminate's global streaming, sales and consumer research data. This year's midyear report covers the changes within the music streaming ecosystem, global listening behaviors, live music, gaming and more. Access the full report here: https://lnkd.in/eAJZUGSC

#Everywhere: Live video review for Luminate 2024 Midyear Music Market Insights & Intelligence Report TOMORROW 11am PT