It's a TikTok-themed week here at The Measure! See which brands are winning on the platform with CreatorIQ's new report, get the latest trends on video length with insights from Tubular Labs, read about iSpot.tv becoming TikTok's first audience measurement solution becoming generally available, and more: https://lnkd.in/e4dFabm3
The Measure
Technology, Information and Media
Los Angeles, California 84 followers
Fresh, snackable insights. Shareable by design.
About us
Welcome to The Measure, the go-to source for snackable advertising and marketing data. We are dedicated to bringing you the latest and most interesting insights from the world of advertising and marketing in a concise, easy-to-digest format.
- Website
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https://www.themeasure.net/
External link for The Measure
- Industry
- Technology, Information and Media
- Company size
- 2-10 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
3807 Grand View Blvd
Los Angeles, California 90066, US
Updates
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Thanks to the 2024 Paris Olympics, NBC takes first place on Inscape Data's ranking of the most-watched TV networks for July 22-28. NBC captured a 12.89% viewership share, while USA and E! also benefitted from coverage of the Games. More insights here: https://lnkd.in/eCJecgHj
Olympics Fuels Jump in NBC Weekly Watch-Time
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Although Google has abandoned its plans to eliminate third-party cookies on Chrome, many brands have already ditched their dependency on the technology. According to a Wunderkind survey of marketing execs, nearly half (47%) are turning to identity resolution as an alternative. More insights: https://lnkd.in/eEPKP3MF
47% Of Marketers Have Already Replaced Third-Party Cookies With Identity
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Social video viewership has risen rapidly for late night programs recently, per a recent Tubular Labs analysis. "The Daily Show" saw watch-time climb by 33% just in the last month, with a 28% increase in unique domestic viewers. https://lnkd.in/dYPrGi-4
Watch-Time Surges For Late Night Shows Post-Strikes
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Fox News continues to lead Inscape Data's weekly TV network ranking, capturing a 10.33% viewership share across July 15-21, fueled in part by coverage around the Republican National Convention. More insights: https://lnkd.in/eCtwaMis
Fox News Captured Over 10% of TV Watch-Time Last Week
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iSpot.tv’s H1 2024 TV Transparency Report reveals that although overall household TV ad impressions were down year-over-year, primetime was powering up: The Big 4 networks saw TV ad impressions in that daypart grow by 14.27% year-over-year. https://lnkd.in/erGQ6wJF
Big 4 Primetime Rises In 2024, Even As Overall TV Ad Reach Dips
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New data from Samsung Ads shows linear TV misses over 80% of streaming-centric audiences — which translates to 52% of all TV households. https://lnkd.in/eYWGMDBZ
Linear TV Missing Vast Majority Of Streaming-Centric Audience
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The Copa America soccer tournament scored ad reach for networks and advertisers. Leading up to the finals, Verizon was a big winner: It captured 4.31% of household TV ad impressions during matches per iSpot.tv, with the majority of its reach coming from Spanish-language airings. https://lnkd.in/e68z9HQs
Brands Netting TV Ad Reach During Copa America
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According to data from Yospace, Jude Bellingham's dramatic 95th-minute goal in England’s Euro 2024 match vs Slovakia boosted streaming audiences by 25%, significantly increasing ad views. https://lnkd.in/eBgraRc5
Late England Equalizer Scores Streaming Audience, Ad Boost
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Fox News wins for last week’s TV network watch-time, capturing a 6.29% viewership share fueled in part by “Fox & Friends” and “The Five.” More insights via Inscape Data here: https://lnkd.in/ekanDdaA
Fox News No. 1 for TV Network Watch-Time
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