Institute for Advertising Ethics

We're excited to share the launch of our new Green Shield course — the first training developed for the ad industry to incorporate social science research on climate-related communications. Enroll in the FREE course at https://lnkd.in/gAe52Pps You can read more about the training on ADWEEK at https://lnkd.in/g-A7hEQG If you want to learn more about the work we're doing, read our Charter for Greenwash Prevention at https://lnkd.in/eAR9sDE8 #EthicalAdvertising #Ethics #Advertising #Greenwashing

IAE Principle 6: Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made.https://https://lnkd.in/eNXdxzpj

🌟 Tip of the Hat to ANA for Connecting Ethics and Professional Reputation🌟 Thank you Jack Neff for your superb coverage. https://lnkd.in/eTPWrYvn IAE salutes the ANA for its updated guidelines. Anytime any trade association or self-regulator can focus and contribute to the industry ethics literature, it's laudable. Codes (not only from the ad industry but others - (e.g. finance, law, medicine, engineering, etc) can be a great source of inspiration. We appreciate Senny Boone's leadership in this endeavor and corporate input from the Ethics Policy Committee. IAE analyzed these guidelines and indexed them to the AAAA Code of Conduct, IAB Code of Conduct, PRSA Code of Ethics, Advertising Principles of American Business, , and AMA Statement of Ethics, finding that all codes emphasize truth, honesty, transparency, and consumer privacy. (Those interested in the analysis may get a copy by writing info@iaethics.org) As an independent non-profit organization, the IAE brings together marketers, government, and civil society to develop our ethical certification programs. This collaboration ensures our programs have academic credibility and provide greater legal protections. As many have observed, "…IAE picks up where trade associations leave off..." This highlights how IAE's focus on ethics naturally complements and enhances other trade associations' self-regulation and compliance efforts. IAE's principles and certifications act as an ethics delivery system—ethics as a service. We continuously listen to signals from the marketplace, consumers, and industry professionals to keep our learning fresh and aligned with best ethical practices. Our guidelines reflect the latest ethical standards, providing companies with a "safe harbor" aligned with FTC criteria and reducing legal risks. Our approach is not just about avoiding trouble but striving for ethical excellence. We emphasize trust, applied ethics, and alignment of proactive legal and industry standards. IAE's holistic and integrated guidelines, developed cooperatively with various stakeholders, ensure unbiased and comprehensive protections, enhancing legal and reputational trust. IAE will update our Self-Regulation exhibits in the IAE Certification to include this new document from the ANA, alongside continuous updates from other trade associations. We look forward to further collaboration with all ecosystem members to enhance our certifications and continue raising the bar for ethical advertising practices. Shout out to Bob Liodice Hayley B. John Bayon Dace de la Foret Tiffany Ferris Matthew Hamilton Reonna Johnson Jason Lett Beth Mach Lauren Memoli Shannon Dunckley Mitchell Stevan R.Gerard Rosario Jason Hartley Brandon Pack Caleb Pinkerton Stevan R. Shenan Reed K. Scott R. Jeannette Sanchez Kathy Stokes Charlie Swift Lana Warner Sadae D. Williams

78% of U.S. consumers prioritize sustainability and are 30 percent more likely to buy products with sustainable credentials. 🌟 **Highlighting Ethical Brands in the Fashion Industry** 🌟 At the Institute for Advertising Ethics, we are dedicated to promoting transparency and responsibility in all forms of media and advertising. We are thrilled to spotlight Koraru a leading example of ethical fashion that aligns with our values.Koraru** is redefining the swimwear industry by prioritizing sustainability and ethical practices. This brand stands out for its: 🌊 **Commitment to Circular Fashion**: Koraru uses recycled materials, such as nylon waste from fishing nets, and aims to minimize environmental impact through sustainable production methods. ♻️ **Transparency and Accountability**: With efforts to reduce waste and greenhouse gas emissions, Koraru's Environmental Management System sets clear objectives for a greener future. 🌍 **Alignment with UN SDGs**: By supporting marine conservation and sustainable resource use, Koraru contributes to global goals for a better planet.We applaud Koraru for their dedication to creating timeless, sophisticated designs while protecting the environment. Their efforts are recognized by platforms like **Good On You** and **Positive Luxury**, earning accolades for their high sustainability standards. Join us in celebrating brands that lead by example and elevate ethical advertising standards. #SustainableFashion #EthicalAdvertising #Koraru #IAE

We're less than a week away from our virtual Boardroom Ethics Briefing on instigating a race to the top for greenwash prevention. Our esteemed panel will discuss the IAE's greenwash prevention initiatives, co-regulation strategy & impact, and setting robust ethical standards. Register for free at https://lnkd.in/g9Z3mp2Y Moderated by MediaPost's Editor in Chief, Joe Mandese, our panelists include Ben Downing (Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network), Chris Degenaars (Global MarTech & Social Engagement at Giant Group 巨大集團 & Founding President of AAF Los Angeles), Christine Arena (Founder of Generous Films), and Jeffrey Greenbaum (Managing Partner at Frankfurt Kurnit Klein & Selz). The webinar will end with a live Q&A, so be sure to join to ask your questions! Even if you can't attend live, we encourage you to register for the event to receive the recording afterwards! #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

We're less than a week away from our virtual Boardroom Ethics Briefing on instigating a race to the top for greenwash prevention. Our esteemed panel will discuss the IAE's greenwash prevention initiatives, co-regulation strategy & impact, and setting robust ethical standards. Register for free at https://lnkd.in/g9Z3mp2Y Moderated by MediaPost's Editor in Chief, Joe Mandese, our panelists include Ben Downing (Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network), Chris Degenaars (Global MarTech & Social Engagement at Giant Group 巨大集團 & Founding President of AAF Los Angeles), Christine Arena (Founder of Generous Films), and Jeffrey Greenbaum (Managing Partner at Frankfurt Kurnit Klein & Selz). The webinar will end with a live Q&A, so be sure to join to ask your questions! Even if you can't attend live, we encourage you to register for the event to receive the recording afterwards! #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

We are thrilled to congratulate Christine Arena, a dedicated member of the Institute for Advertising Ethics (IAE) Board, for her exceptional achievements in the field of storytelling and social change. Christine's impactful work has not only garnered accolades, including a Tribeca Festival award for Best Documentary Short, but also continues to inspire and drive meaningful change in our industry. 🌟Join us in celebrating Christine's contributions and her unwavering commitment to ethics and excellence in advertising. Her stories are a testament to the power of narrative in shaping a better world. Congratulations, Christine! 🎉 Anna R McAlister Ben Downing JoAnn Stonier Linda Thomas Brooks Tom Denford Wally Snyder Kenneth Zinn Annegret Schmucker Rishad Tobaccowala Marc S. Pritchard John Osborn Jef Richards Amanda Richman Lynne Kjolso Charles C. Ian Colley Edward Pilkington #AdvertisingEthics #Storytelling #SocialChange #TribecaFestival #Congratulations #IAE Karen van Bergen Alison Taylor David Bell Tara J. Agen Peng Hwa Ang Chris Degenaars Constance Cannon Frazier Kendra Clarke Arielle Garcia Lee Peeler Natalie T. J. Tindall

Join us on Wednesday, June 26 for our free virtual boardroom briefing on instigating a race to the top for the industry on greenwash prevention. Moderated by Joe Mandese, Editor in Chief of MediaPost, our esteemed panel will discuss the IAE's greenwash prevention initiatives, co-regulation strategy & impact, and setting robust ethical standards. Speakers include: Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships at Havas Media Network Chris Degenaars, Global MarTech & Social Engagement at Giant Group 巨大集團 & Founding President of AAF Los Angeles Christine Arena, Founder of Generous Films Jeffrey Greenbaum, Managing Partner at Frankfurt Kurnit Klein & Selz Thomas Mercier, Immediate Past Head of Media at Activision Register for free at https://lnkd.in/g9Z3mp2Y The webinar will end with a live Q&A, so be sure to join to ask your questions! Even if you can't attend live, we encourage you to register for the event to receive the recording afterwards! #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

Join us on Wednesday, June 26 for our free virtual boardroom briefing on instigating a race to the top for the industry on greenwash prevention. Our esteemed panel, Ben Downing (Havas), Chris Degenaars (Giant Group 巨大集團 & AAF Los Angeles), Christine Arena (Generous Films), Jeffrey Greenbaum (Frankfurt Kurnit Klein & Selz), and Thomas Mercier will be moderated by Joe Mandese, Editor in Chief of MediaPost. Learn more about the IAE Green Shield at: https://lnkd.in/eAR9sDE8 #EthicalAdvertising #Ethics #Advertising #AdEthics #Greenwashing #SustainableAdvertising #SustainableMarketing

🚀 Tom Denford's - ID Comms insights on GroupM's restructuring are spot on! As a member of the IAE Board and a thought leader in the industry, Tom consistently brings valuable perspectives to the table. His observations in @advertisingage (Deep Coverage by Parker Herren Lindsay Rittenhouse)about the evolving media landscape resonate deeply with the IAE Principles of transparency, fairness, and ethical business practices. https://lnkd.in/e49W85SV 🔧 Building Back Better Media: Trust is the one thing that changes everything. We look forward to continuing our work with GroupM and scaling it in this new environment, building on our encouraging progress. IAE remains committed to increasing trust, reducing risk, and driving sustainable growth in the market. 🌱 #IAE #AdvertisingEthics #ThoughtLeadership #BuildBackBetter #TrustMattershttps://lnkd.in/e49W85SV Christian Juhl Robert Wheeler Adam Gerhart Matt Sweeney Sharb Farjami JiYoung Kim Lynne Reilly Esi Eggleston Bracey Lisbeth Armentano JoAnn Stonier Wally Snyder Ben Downing Anna R McAlister Christine Arena Linda Thomas Brooks Chris Degenaars Kenneth Zinn Special Honors to IAE GroupM Certificant OG's Sabrina Umberath Barb Furbish Terence Scroope Jennifer Koide Cindy Han Emily Skorin, M.S.Lauren Torres Lois Yang Sarah Wang