ID Comms

⛔️ Data Overload = Analysis Paralysis ⛔️ With countless sources to track media placements and performance, the volume of data available to us is astronomical. This has caused the classic "analysis paralysis" for too many advertisers. Despite numerous reports sounding alarm bells, many advertisers find themselves unsure of how to take decisive action. 𝘼𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙚𝙧𝙨 𝙘𝙖𝙣'𝙩 𝙖𝙛𝙛𝙤𝙧𝙙 𝙩𝙤 𝙬𝙖𝙞𝙩. The risk of inaction is too high—lost opportunities, wasted budgets, and diminished market position. The real challenge isn't just what to do, but where to even start. At ID Comms, we understand this struggle and are here to help you navigate the data deluge, prioritize actions, and drive impactful results. #DataOverload #AnalysisParalysis #MarketingStrategy #IDComms #Media #DigitalControl

Brands can, and should, performance manage their agency partners. The maxim ‘what gets measured gets managed’ by Peter Drucker tells us the intrinsic benefits of setting targets in life and in business. 👉 Agency partnerships are no different. If you're not measuring the success of your media investments outside of what your agency delivers, you could be missing out on massive optimization opportunities. A proper program for partnership optimization will consist of a multi-dimensional review framework and a clear and collaborative approach to learning, sharing and target setting. When brands get the most out of their media investments, they grow. And when brands grow, we all win! 🎉 #IDComms #Media #AgencyPartnership #MediaBuying #BrandMarketing

In just 24 months, digital media will become a $1 trillion industry, with over 80% being addressable media. With this massive shift, traditional auditing methods are going out of relevance. 🎯 To stay relevant in today's media landscape, advertisers must prioritize measuring what truly matters, rather than focusing solely on price. What does that look like? Shifting the conversation away from spending the least amount of $$, and focusing on quality media placements. That's how you can ensure your brand is getting the most value from your media spend. #DigitalTransformation #MediaBuying #MediaAuditing #ProgrammaticAdvertising #DigitalMarketing #IDComms

This week's #MediaSnack MEETS guest is John Osborn, US Director of Ad Net Zero. Ad Net Zero is dedicated to promoting a sustainable world and driving meaningful change in the advertising industry through education, measurement, and actionable steps. Join host Tom Denford as he sits down with John to share valuable insights and experiences. 👉 Don't miss this episode: https://lnkd.in/gk-ZtRUj

🌍🌿 Advertisers are facing challenges in tracking and reducing the environmental impact of digital advertising. Mark Andrews, Senior Consultant at ID Comms, shares crucial steps to tackle this issue, including forecasting emissions on media plans and prioritizing transparency. The new global framework introduced by WFA’s GARM and Ad Net Zero is set to enhance tracking capabilities and inform strategic decisions. Establishing a carbon baseline now and adopting sustainable practices can lead to significant improvements in brands' carbon efficiency over time. Catch the full story here: https://lnkd.in/eU7ce5as #BetterMedia #Sustainability #DigitalAdvertising #ClimateChange #IDComms #AdNetZero

At the 2024 Association of National Advertisers Media Conference, the Chief Brand Officer of Procter & Gamble and one of the most influential marketers in the advertising world, Marc S. Pritchard said, "Media grows markets." I couldn't agree more! Media investment is a revenue generator that can make markets bigger for you and grow your business. However, the current digitized media market is absolutely fraught with risk and waste. So how can you navigate through the obstacle course media to actually grow your business? With 3 Key Factors that give your business an incredible competitive advantage: 🔎 Transparency 🏆 Quality 📈 Optimization Learn how to harness these factors to your company's advantage: https://lnkd.in/gJNie9sZ #CompetitiveAdvantage #DigitalControl #BrandsDeserveBetterMedia #BetterMedia #MediaInvestment

Media buying has undergone a massive transformation. With 69% of ad spend now digital, and 70% of that being programmatic, the landscape is more dynamic than ever. In just 24 months, this will become a $1 trillion industry, with over 80% being addressable media. With this massive shift, traditional auditing methods no longer suffice. Advertisers must navigate complex, auction-based media environments with a focus on data, not just price. This shift requires a new framework for evaluating performance that provides true insight and empowers better decision-making. Advertisers looking to gain control of their digital media investments can do so by focusing on 3 key categories: 1. Transparency: Achieve full visibility into every dollar spent, eliminating murky supply chains. 2. Quality: Ensure your brand appears in safe, high-quality, and fraud-free environments. 3. Optimization: Leverage algorithms effectively with the right oversight and interventions to boost performance. Advertisers who embrace these principles can reduce waste, improve campaign performance, and drive incremental value. In this data-rich era, don't get overwhelmed. Start with transparency, quality, and optimization to stay ahead of the curve and get #BetterMedia results. Check out our latest blog post for more insights. 📈✨ https://lnkd.in/guCSTYVw #DigitalTransformation #MediaBuying #MediaAuditing #ProgrammaticAdvertising #DigitalMarketing #IDComms

There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gJNie9sZ #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

We're thrilled to have Christine Guilfoyle, President of SEEHER, as our guest on this episode of #MediaSnack MEETS. Chris has been a trailblazer in the media and marketing industry, leading initiatives that promote gender equality and inclusivity. Under her leadership, #SEEHER has been at the forefront of driving meaningful change and inspiring success, ensuring women are accurately portrayed in media and advertising. Chris joins host Tom Denford to share her insights and experiences. This is an episode you won't want to miss! 👉 Catch the full episode here: https://lnkd.in/g5N--GgS

👉 We're seeking a dynamic Finance and Operations Manager based in the UK for a 16-month maternity cover role. This full-time, remote position offers a competitive salary and a full benefits package. As the Finance and Operations Manager, you will be responsible for overseeing our financial operations and providing support in IT, HR, Legal, and risk management. We’re looking for a passionate professional with proven experience in both finance and operations within a B2B environment. If you're ready to hit the ground running and bring your expertise to a dynamic team, we want to hear from you! Know someone that would be a great fit for this role? Please share this opportunity! To learn more and apply today, visit: https://bit.ly/3x3TrpQ #Hiring #JoinOurTeam #IDComms #BrandsDeserveBetterMedia