InMarket

Last week, InMarket's Matt Knust hosted a fireside chat with Bob Evans Farms, Inc. CMO Thyme H. at Brand Innovators Brand Culture Summit in Columbus. Thank you to Brand Innovators and Bob Evans Farms, Inc. for organizing this great event! #marketing #events #sales #advertising #adtech #CPG #grocery

According to the InMarket Index, a retailer captures less than half a percent of total consumer retail shopping visits on average! The InMarket Index is an essential tool for marketers who want to know WHEN & WHERE to best connect with consumers and maximize the opportunity to increase visits and sales. Discover invaluable insights, including: - Where consumers are most likely to shop - When shoppers are most likely 'in market' and ready to make a purchase - How often shoppers visit certain stores - And more! https://bit.ly/IMIndexLI BONUS: Our team can build a custom InMarket Index with insights for your retail category & brand. Find out more at the link!

In a recent Fortune article, InMarket’s CSO Michael Della Penna shares his thoughts on the evolution of grocery shopping habits as shoppers increasingly trade down to stretch every dollar. “Increased grocery prices are just one piece of the puzzle. Consumers are feeling the burn of high costs across categories, including housing, restaurants, entertainment, and travel, putting pressure on many Americans to get the most out of every dollar spent.” Read more: https://bit.ly/4bJbO1j #marketing #advertising #grocery #retail #insights

Flashback to Cannes Lions International Festival of Creativity! InMarket CEO Todd Morris joined IAB's Jeffrey Bustos (VP, Measurement Addressability Data) and Albertsons Companies's Kristi Argyilan (SVP, Retail Media, Albertsons Media Collective) for a Lunch & Learn on all things #Measurement. #CannesLions #CannesLions2024 #RetailMedia #Marketing #Advertising #Attribution #AdTech

According to InMarket data, spending surges significantly after payday, with the largest spending on categories such as restaurants, grocery stores, and gas stations. InMarket’s 2024 Payday InSights helps brands comprehend how consumer behavior changes following bi-weekly paycheck deposits. Download today to see how spending levels change, how consumers prioritize essential, discretionary, and recreational items, and what retail categories are most purchased post-payday. https://bit.ly/24pili #Marketing #Insights #Advertising

InMarket’s 2024 Back-to-School InSights report is designed to help marketers better understand how consumers plan to shop during the upcoming B2S shopping season. Featuring insights including what school supplies are on shopping lists, the top destinations for B2S shopping, and more, marketers can use this data to maximize B2S marketing strategies. Learn more: https://bit.ly/3xwHY2p #marketing #insights #b2s #shopping

Curious what InMarket's LCI measurement platform can do for you? CKE Restaurants, Inc. CMO Jennifer Tate says it best: “That is certainly the best way for us to understand [that] this investment drove this much traffic or this many transactions, this many visits to our restaurants.” Learn how InMarket helps Tate and her team connect CTV performance to Carl's Jr. restaurant purchases in this Digiday article: https://lnkd.in/gG9JR93F #marketing #attribution #measurement #advertising #dining

Check out this deep dive from Chain Store Age into InMarket’s Payday Insights Report, highlighting how consumers’ spending habits change following the bi-weekly deposit of paychecks each month. Read more: https://bit.ly/3zixIuT #Marketing #Insights

Consumer spending increases 33% on payday, according to InMarket’s new report ‘2024 Payday InSights’. This latest report helps marketers understand how a significant tentpole event—bi-weekly paydays—impacts consumer spending. Download the report now to see which retail categories experience the most significant post-payday spending increases and which have longer elevated spending windows. https://bit.ly/3VLtXpo #Marketing #Insights #Advertising

InMarket's Megan Avellar took the stage with Katherine Bailey Conlon of The Clorox Company and Amy Kupec of TPN to discuss marketing personalization at Path to Purchase Institute's Retail Media Summit! #marketing #advertising #Moments #personalization