⭐ It's time to elevate your #CannesLions experience at the Infillion Café! 🥂 We are returning to the Croisette with the #InfillionCafé space at the Mondrian Cannes, and we’d love you to join us for a drink, a meeting with our team, or an invigorating afternoon of industry dialogue. We'll be updating this page with speaker and event updates so make sure to RSVP to let us know that we'll see you in Cannes: https://bit.ly/3UrZUlY #TrueX #InfillionatCannes #MediaMath #Instadium #CannesLions2024
Infillion
Advertising Services
New York, New York 3,409 followers
Infillion develops tech that unifies the customer journey for a personalized approach to advertising, marketing and ops.
About us
The world’s best brands rely on Infillion for media, CX, data, and targeting solutions that simplify the customer journey and produce outstanding advertising and marketing outcomes. #FCFestival #Infillion
- Website
-
https://infillion.com
External link for Infillion
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2008
- Specialties
- location intelligence, Connected TV, Engagement Advertising, location-based marketing, frictionless commerce, and identity-based advertising
Locations
-
Primary
New York, New York 10003, US
Employees at Infillion
Updates
-
The Jury is in for this year's OMMA Awards, and we are thrilled to announce that Michael Colella, SVP, Executive Producer, Creative Studio, Infillion has been selected as a judge! Now in their 20th year, the OMMA Awards celebrate excellence in Online Media, Marketing, and Advertising with 37 categories across two sections: Excellence in Online Advertising and Excellence in Media & Marketing. Big congratulations to Michael, and all of the top creative minds selected as a judge for this year's prestigious awards! 🎉 #Infillion #OMMAAwards #Creatormarketing #Media #Advertising
-
What Live Sports Strategy is Best For Your Brand?🏅 As the 2024 Olympic Games in Paris draw near, the world of live sports advertising is heating up! For the first time, every event will be streaming live on Peacock, offering unparalleled opportunities for visibility, engagement, and brand growth. In our latest blog, Nikki Koppers dives into how brands can craft an Olympic-caliber advertising strategy by focusing on the fundamentals and tailoring their approach to the unique dynamics of each sport, stadium, and audience. 🌐 Read the full blog here: https://bit.ly/OlyInSta #Infillion #LiveSports #Olympics2024 #BrandGrowth #InStadium
-
Infillion reposted this
Didn’t attend POSSIBLE in 2024? We have you covered. Aside from the impactful thought leadership coming from our main stages, we also had candid conversations with industry leaders about compelling industry trends and insights in The POSSIBLE Studio (presented by Infillion and hosted by Digiday). Take a moment to check out Digiday’s James Cooper’s impactful conversation with Bonin Bough and Cavel Khan of Group Black. The three talked candidly about emerging and up-and-coming talent in the marketing and advertising industry, as well as what the future looks like from their points-of-view. Watch the videos here 👉 https://ow.ly/N1vW50Spquu #POSSIBLE2024 #Interviews #RisingTalent #Marketing
-
Infillion reposted this
Principal Client Partner | Digital + Advanced TV | Off The Street Club Auxiliary Board President Emeritus
So grateful to Infillion for always being a great support to a cause near and dear to me, Off The Street Club 💛
A big THANK YOU to our incredible sponsors for their support of the Firefly Ball. Thanks to you, we can create unforgettable experiences and send more OTSC kids to Camp Mathieu! ✨ Starcom, Infillion, Nuveen, a TIAA company, Huen Electric, AbelsonTaylor Group, FT CARES FOUNDATION, Causal IQ
-
+3
-
Infillion reposted this
We hope your summer is off to a great start! 🌞 Whether or not you joined us on the Croisette for #CannesLions, we're excited to bring you a complete recap of the insights and discussions held at the Infillion Café. This year's programming was rich with knowledge tailored for the advertising industry. Dive into detailed discussions on topics ranging from the realities of attention measurement to the importance of diversity both behind and in front of the camera. 🔗 Explore all our Cannes insights here: https://bit.ly/infil_blog Highlights include: 🔍 Untangling the Reality of Attention Measurement 🏈 How Advertisers Can Keep Up With Sports Fans 🎨 Bridging the Gap Between Creative and Programmatic 🐻 The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign And more on inclusion and collaboration in the ad industry! We extend a massive thank you to our fantastic partners who made these discussions possible! #CannesLions2024 #Advertising #InfillionAtCannes #AdTech #DiversityInMedia #Creative
-
+1
-
We hope your summer is off to a great start! 🌞 Whether or not you joined us on the Croisette for #CannesLions, we're excited to bring you a complete recap of the insights and discussions held at the Infillion Café. This year's programming was rich with knowledge tailored for the advertising industry. Dive into detailed discussions on topics ranging from the realities of attention measurement to the importance of diversity both behind and in front of the camera. 🔗 Explore all our Cannes insights here: https://bit.ly/infil_blog Highlights include: 🔍 Untangling the Reality of Attention Measurement 🏈 How Advertisers Can Keep Up With Sports Fans 🎨 Bridging the Gap Between Creative and Programmatic 🐻 The Secrets of Smokey Bear: Lessons from America’s Longest-Running PSA Campaign And more on inclusion and collaboration in the ad industry! We extend a massive thank you to our fantastic partners who made these discussions possible! #CannesLions2024 #Advertising #InfillionAtCannes #AdTech #DiversityInMedia #Creative
-
+1
-
Real talk: How many browser tabs do you have open right now? Are they vying for your attention like advertisements on various platforms? Our latest report, "Eyes Wide Shut: Traversing the Attention Spectrum," dives deep into the intricate dance of attention in today's digital landscape. Discover why multitasking is killing productivity and how advertisers can cut through the noise to capture genuine, meaningful attention. After all, attention isn't just about being seen; it's about being noticed. Learn how to elevate your ad strategies to deliver premium experiential attention and transform audience interactions. 📈 Read the full report: https://bit.ly/ExperiAtt #Infillion #AttentionEconomy #AdTech #advertising #engagement
-
Attention measurement isn't just about capturing eyes; it's about capturing minds in meaningful ways. "Our focus should be on maintaining the quality of media to truly gauge the effectiveness of our creative strategies," states Marc Guldimann in our recent thought-provoking piece, "Untangling the Reality of Attention Measurement." 📈 With contributions from industry experts Sophie Kelly, Soren Godfrey, Marc Guldimann, and Laurel Rossi expertly weaved together by Caroline McCarthy at Cannes Lions this year, this article is an educational cornerstone for anyone involved in planning and executing ad campaigns. If you're striving for sustainable success metrics in advertising make sure to read/share this pivotal piece: 🔗 https://bit.ly/Att_Meas #CannesLions2024 #Attention #InfillionAtCannes #Media #Engagement
Untangling the Reality of Attention Measurement - Infillion
https://infillion.com
-
Infillion reposted this
Last year at Cannes, MediaMath was on the verge of bankruptcy. This year, thanks to Infillion's acquisition and integration, the story is one of revival, growth, and a new story to tell. Infillion CMO Laurel Rossi shared this transformative journey on the latest episode of AdExchanger Talks. She highlighted the significant strides we’ve made since acquiring MediaMath’s assets last August, bringing back essential talent and reactivating key partnerships. The human element of this integration has been pivotal, with over 60 former MediaMath employees rejoining the team, and this number continues to grow. Discover the full story of our transformation and future vision. Listen to Laurel’s insights on the latest episode of AdExchanger Talks: https://lnkd.in/edc53nyh #Infillion #MediaMath #CannesLions2024 #AdTech #AdExchangerTalks
MediaMath (By Infillion) Was Back At Cannes This Year – But With A Far Different Story To Tell | AdExchanger
adexchanger.com