Bonin Bough

New York, New York, United States Contact Info
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About

Bonin Bough is one of the foremost-awarded marketing executives in the world, the host of…

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Experience & Education

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Publications

  • Four Ideas for Creating Mobile Strategy

    Harvard Business Review

    Mobile technology presents all marketers with a tantalizing proposition. Mobile devices function like an extension of ourselves, present throughout every moment of our day, an arm’s reach away at night, and panic-inducing when outside our reach. They are globally ubiquitous, and ownership frequently transcends economic and social boundaries.

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  • Mondelez's Bough Explains Why Snack Giant Is Shifting Its Media Roster, Mind-set

    AdAge

    Mondelez's Bough Explains Why Snack Giant Is Shifting Its Media Roster

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  • Perspectives on Social Media Marketing

    Cengage Learning PTR

    PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media…

    PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Porter Novelli and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more.

    Other authors
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Projects

  • Transformers

    The team identified and developed a partnership with Paramount Movie Studios's Transformers Age of Extinction, the world's largest movie property in 2014. After a rigorous process and unique brainstorming approach led by Maya Design.

    This global partnership harnessed the power of big and small with over 45 markets participating contributing in A&C investment and presence on over millions of packages. Market participation was leveraged by global team to secure integration into the film,…

    The team identified and developed a partnership with Paramount Movie Studios's Transformers Age of Extinction, the world's largest movie property in 2014. After a rigorous process and unique brainstorming approach led by Maya Design.

    This global partnership harnessed the power of big and small with over 45 markets participating contributing in A&C investment and presence on over millions of packages. Market participation was leveraged by global team to secure integration into the film, centrally produce creative assets, develop content for social media, efficiently negotiate paid media and produce in store materials.

    Other creators
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  • Trending Vending

    The goal of the Trending Vending project was to quickly prototype a new experience that pushes the boundaries of how consumers engage with brands, and then test it on a global stage. The Oreo/Twitter/MAYA collaboration signaled a key approach that Mondelēz International (parent of the Oreo brand) has been taking to become the most innovative consumer packaged goods company in the world. Take an Oreo factory and put it into a small vending machine. Add personal preferences and desires to social…

    The goal of the Trending Vending project was to quickly prototype a new experience that pushes the boundaries of how consumers engage with brands, and then test it on a global stage. The Oreo/Twitter/MAYA collaboration signaled a key approach that Mondelēz International (parent of the Oreo brand) has been taking to become the most innovative consumer packaged goods company in the world. Take an Oreo factory and put it into a small vending machine. Add personal preferences and desires to social networks and on-demand manufacturing, and you get a profoundly different and new model for product development.

    See project

  • Oreo Daily Twist

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Organizations

  • Mobile Marketing Association

    Board Member of the Executive Marketing Advisory Board

    The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer consumer engagement.

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