Ignite Media Group

Building a strong remote team culture is key to success. Brittany Hawkins of Ignite Media Group shares her strategies for fostering growth and connection - even when your team is spread out! Stay tuned for next episode of One Liners! #LinerConnections  #OneLiners #RemoteWork

The day has finally arrived! ✈️ 🧳 💥 Tonight we kick off LinkUnite IV, and to say Amanda Farris and Sara Malo are excited is an understatement. 🙏 We need to take a moment and express our full gratitude to our LinkUnite IV partners, speakers, ambassadors, and of course our fabulous women attendees for helping us make this all happen. From the bottom of our hearts, THANK YOU! ❤️♥️💜💛🩵🤍🧡 Stay tuned for lots of real-time Event photos! 📷 LinkUnite Amanda Farris Sara Malo LeadsPedia, Inc. Atwave Anura Optizmo Technologies, LLC ActiveProspect Axad Capital Convoso BriteBox LLC Email Agency Ignite Media Group Madrivo RXMG Squeeze The Lead Group Beyond13 OneLink for Everything! NotSoArtificial Mohammad Alkandari Lindsay Stone Beth Kahn Rich Kahn Amanda Coleman Tom Wozniak Khris Thayer Jonathan Salas Joey Liner Debbie Conrad Matt Tillman Tracy Laney Michael Ferree Gayla Huber #LinkUniteIV #ThankYouAll #SuperExcited

Marisa Shirley SVP of Strategic Operations at Ignite Media Group, swears by her AI mantra: "Automate, dominate, repeat"—because why do the grunt work when you can have a robot do it while you sip on that third martini? READ THE FULL DOCUMENT HERE: https://lnkd.in/gF4EnXRh

THE Bad Leads – The Marketing Supervillains 🎃 Ah, Bad Leads – the Joker of marketing, here to tear apart your ROI and drive conversions into Gotham’s gutters. But fear not! Our superhero squad is ready to knock this fiend out cold. 🦹♂️ Ninfa Cabello, "The Lead Shield" at Madrivo, knows bad leads drain resources like vampires at an open vein. “Enhance your screening or perish,” she warns. Trust is a delicate alliance, and bad leads break reputations faster than a viral tweet. Dennis Yu, the "CallRail Crusader", says bad leads are just excuses for sales teams that can’t close a door. “Feed conversions back to ad platforms via API or zip it,” he insists. Otherwise, your budget will melt away like snowflakes in Hades. Anthony M. Ferlanti, "The Lead Wrangler" at ATLEADS, says in financial services, bad leads are trick-or-treaters draining your candy. “Align strategies with loan criteria,” he says, before budgets vanish like Bruce Wayne at a board meeting. Michal Perez, "Journey Justice" at Ongage, reminds that not every window shopper is ready to commit. “Segment and score those leads with dedicated journeys,” she says. Each unconverted lead offers a lesson. Even the bad ones can be great mashgichim. Tanya Brown, the "Pivot Princess" of B2 Direct, insists bad leads offer a learning opportunity. “Master the pivot in marketing, business, and life,” she says, ensuring high-quality traffic leads to meaningful customers. Even bad leads can be superheroes if you wield their power. Daniel Meyers, "The Filter Fury" at National University, sees bad leads as freeloaders on your couch. “Lead Management Systems catch gibberish, but down-funnel rejects need a deeper net,” he says. It’s an age-old Sales vs. Marketing battle over who sent trash to Gotham. Rich Kahn, "Compliance Crusader" at Anura, fights bots, malware, and fraud farms creating compliance nightmares. “These grim reapers pose serious legal issues,” he warns. Shield yourself like you’re guarding Fort Knox. Megan T. "Insight Enforcer" at Ignite Media Group, believes lead scoring software won’t save the day alone. “Refine targeting, leverage data trends, and focus on quality,” she advises. Be a trusted partner, not some weirdo in the alley. And Taleatha Mommsen, "Optimization Oracle" at Ringlab Media, turns bad leads into a thrilling jungle adventure, forming alliances with media buyers to uncover the secrets of optimization. “Bad leads keep our industry lively and evolving,” she says. 🔔 Thank You to Our Sponsors: Troutman Amin LLP – Legal wizards shielding you from compliance issues. Eric J. Troutman IntegriShield – Guarding you from trademark violations and more. Gayla Huber 🚀 Next week, say hello to Diablo Media, joining us in our sponsor family. Ben Smith Susannah Rayburn Huge thanks to all our sponsors for keeping us sane. 💀 Share your worst Bad Lead horror stories below! 🎃 #MarketingNightmares #BadLeads