New Blog Breakdown! Setting yourself apart from competitors remains the ultimate marketing challenge. To stay ahead, marketers must ensure they are using the right solutions. Our latest blog highlights the top 5 PPC affiliate programs. Do you have a preferred PPC platform? Share your thoughts in the comments below! Explore the pros and cons of each program with the full blog at https://lnkd.in/ekwN-6bF #Anura #AffiliateMarketing #PPC
Anura
Software Development
Middletown, DE 3,031 followers
Improve Campaign Performance, Reduce Ad Fraud
About us
Founded by husband and wife team, Rich and Beth Kahn, Anura is an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. The couple, who owned a company that was featured in the Inc. 5000 list five years in a row, have a long track record of entrepreneurial success—including earning an Ernst & Young entrepreneur award in technology. Anura’s solution mitigates ad fraud allowing advertisers to invest more resources towards growing their business. The Anura solution works to eliminate false positives by only marking visitors as fraudulent when it is 100% confident the visitor isn’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
- Website
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https://www.anura.io
External link for Anura
- Industry
- Software Development
- Company size
- 11-50 employees
- Headquarters
- Middletown, DE
- Type
- Privately Held
- Founded
- 2017
- Specialties
- Ad Fraud Detection, Ad Verification, Digital Fraud Detection, Ad Fraud, Performance Metrics, Lead Verification, Bot Detection, Malware Detection, Human Fraud Detection, Conversion-Based Campaigns, Fraud Analytics, Marketing Intelligence, Lead Generation Protection, and Performance Marketing
Products
![Click here to view Anura]()
Anura
Bot Detection and Mitigation Software
Anura is an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. By mitigating ad fraud, advertisers can invest more resources towards growing their business. The Anura solution eliminates false positives — only marking visitors as fraudulent when it is 100% confident they aren’t real. Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud. With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.
Locations
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Primary
Get directions
222 Carter Drive
Suite 201
Middletown, DE 19709, US
Employees at Anura
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Rich Kahn
Ad Fraud Expert | 31 Year Internet Veteran | Ernst & Young Award Winner | Private Pilot
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Lena Thayer
Focused on: Connections; Building Relationships; Process Development & Implementation that is People Centered
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Anthony Tagliaferro
Senior Client Success Manager
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Geoff Matheson
Designer | Developer | Photographer | Guitarist
Updates
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During a TAG meeting amongst industry peers, the challenge of effectively sharing insights emerged as a significant hurdle. Watch Rich Kahn uncover the outcomes of this enlightening discussion in this webinar snippet with Jerry Abowd of @MegaPlanIt. Gain valuable insights into the complexities surrounding information exchange within our industry, and discover strategies to overcome these challenges. Don't miss out on this opportunity to enhance your understanding of effective knowledge-sharing practices within our community. Experience the Full Webinar here: https://lnkd.in/e_sxkUuC #Technology #Cybersecurity #TAG
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Monday Word Check: This popular version of CAPTCHA, offered by Google, is designed to rate interactions with a test to determine the difference between humans and bots. reCAPTCHAs come in a few different versions. The most well-known version requires visitors to tick a box stating they're not robots. Have you ever encountered a reCAPTCHA? What was your experience? Want to learn more about reCAPTCHAs or CAPTCHAs? Check out our recent blog article: https://hubs.la/Q02FCTY50 #CAPTCHA #Anura #BotDetection
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Hope everyone had an amazing 4th of July! As we honor the spirit of freedom and unity, from patriotic festivities to time spent with loved ones, 4th of July holds significance in many ways. #4thofJuly #Anura #America
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Wishing everyone a safe and joyful Fourth of July! "In today's digital era, we firmly believe that marketers deserve transparency, and every click, view, and conversion deserves authenticity. Today, we declare our unwavering commitment to an ad ecosystem free from fraud. Let's work together toward a future where trust prevails." -Anura Visit https://bit.ly/3RU1Ovr to learn how your campaigns can go ad fraud-free. #Anura #DigitalDeclaration #Marketing
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Monday Word Check: Return on Investment (ROI) is a critical metric for evaluating the profitability and efficiency of an investment. It measures the return relative to the investment's cost, expressed as a percentage, by dividing net profit by the initial outlay. ROI allows for straightforward comparisons across different investments and helps rank their performance. A "good" ROI varies based on factors like risk tolerance, investment duration, industry norms, and personal financial goals. Learn more about how to boost Marketing ROI here: https://bit.ly/3VUsGwy #ROI #Anura #BusinessMarketing
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🎉 Today we celebrate Anthony "Uncle Tony" Tagliaferro's three-year* work anniversary! 🎉 As our Client Success Manager, Tony's commitment to helping our clients succeed is unmatched. Thank you for your dedication and for being an invaluable part of the Anura family, Tony! 🌟 Want to know more about the Anura Family? Visit our about us page: https://lnkd.in/eC7iRQfZ #WorkAnniversary #ClientSuccess #TeamAnura #Dedication Anthony Tagliaferro
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Did you hear? We are honored to be finalists for two Affy Awards, recognizing excellence in affiliate marketing innovation and effectiveness! Congratulations and good luck to all the nominees. Want to learn more about Anura and our commitment to fighting ad fraud? Visit our About Us page at https://hubs.la/Q02D2z5s0 We appreciate your support as we continue to strive for transparency and integrity in digital marketing. AFFY Expo #Anura #DigitalMarketing #Nominee
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Monday Word Check: Email Marketing is a powerful tool for businesses to engage with their audience, promote products, and build brand loyalty. It involves sending targeted messages via email to potential or current customers, allowing for personalized communication and direct interaction. By incorporating various types of emails, including welcome messages, newsletters, and promotional offers, businesses can effectively connect with their audience and drive engagement. Want to learn more? Check out Anura's Blog: https://hubs.la/Q02BNXJ00 #EmailMarketing #DigitalMarketing #Marketing
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Congratulations to Stacie Beardslee, our Senior Account Executive, who is celebrating her third work anniversary! Thank you for your incredible contributions and dedication! 🌟 Curious to learn more about how we're making a difference? Reach out to our team and discover how we can help you achieve success: https://bit.ly/3Xmbi62 #WorkAnniversary #AccountExecutive #TeamAnura
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