At Day 2 of #RetailMediaSummit, Mitch Duckler, Managing Partner at FullSurge, detailed AI's transformation of marketing and brand-building. https://lnkd.in/gJD5s9Dw With Duckler highlighting AI's vast marketing applications, Icon Senior Director, Technology Josh Baltzell builds on his thoughts: "Marketers and business leaders need to question every old assumption. There are fundamental principles of effective, ethical marketing strategies, but rethink everything else."
Icon Commerce
Marketing Services
Covington, Kentucky 3,442 followers
We’re leading brands into the future of commerce with deep expertise in omnichannel marketing & brand communication.
About us
At Icon, we lead brands into the future of commerce. With over 27+ years of experience and as the largest independent commerce agency in the Midwest, we excel in optimizing your presence on Amazon, crafting a DTC Shopify or Adobe Commerce Solution, and developing cohesive co-marketing strategies that ensure brand visibility with retailers and consumers alike. Stay ahead of the curve as technology shapes the commerce landscape. Our tailored approach to each brand we work with blends strategic insights, creativity, and digital platform expertise. We partner with leading e-commerce and marketing platforms like Shopify, Adobe Commerce, Google, HubSpot, and Amazon to drive omnichannel sales and revenue. Four fundamental principles guide our team and make us better for our clients and each other: 1. Embrace change 2. Get better every day 3. Be candid 4. Do the right thing. Our mission – Deliver strategies, creative, and technology solutions that support our clients’ business goals as a true partner. Approach every engagement as a long-term commitment. Build lasting trust as we have for nearly three decades. “The Icon team is truly an extension of my marketing arm both internally and externally, helping bring our brands to life in a way that impactfully resonates with consumers. Their collaboration is unsurpassed, providing thoughtful insight and data-driven solutions along the way to ensure a successful delivery on expectations. I love Icon!” - Christina Kim, Brand Activation Manager, Tempur Sealy International Our culture – With years of combined commerce experience, our teams’ solid foundation shapes the future of commerce with expanded thinking and innovation. We strive to create an environment that champions growth both in and out of the agency. “Icon has a unique way of seeing people, their potential, and the experience and expertise they bring. It’s a pleasure and privilege to learn and grow with these amazing individuals.” - Robyn Fettman, Project Manager
- Website
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https://iconcommerce.com/
External link for Icon Commerce
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- Covington, Kentucky
- Type
- Privately Held
- Founded
- 1997
- Specialties
- Graphic Design, Marketing, Advertising, Brand Strategy, Brand Positioning, Brand Identity, Content Strategy, Content Development, Creative Development, Shopper Marketing, Copywriting, Photography, Video, Social Media Marketing, Digital Marketing, Marketing Strategy, Omnichannel Marketing, Ecommerce, Amazon, Shopify, Adobe Commerce, and Magento
Locations
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Primary
85 W 8th St
Covington, Kentucky 41011, US
Employees at Icon Commerce
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Josh Baltzell
Ecommerce and Digital Marketing Technology Expert - Sr. Director of Technology at Icon Commerce
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Jason Bender
Chief Experience Officer at Icon Marketing Communications, bridging the gap between digital and retail.
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Elly (Wainscott) Snow
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Jim Mattingly
Associate Creative Director, Icon Commerce
Updates
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What's the hottest trend in retail? #Ecommerce, everywhere. Retail marketers have named it the top trend of the year. https://lnkd.in/g2Nz7-bF As the trend indicates, it's not just ecommerce on your website, but across marketplaces like Amazon and Walmart.com, on social media, and more. Let's talk about your omnichannel ecommerce strategy to make sure you're hitting all the right touchpoints with customers. Get your eComm strategy going and connect with Robin Voter, Director, Client Acquisitions.
Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024
emarketer.com
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McKinsey & Company revealed that 71% of consumers expect personalized experiences when they're shopping. https://lnkd.in/dEK9Qjaj But how many brands actuallly deliver? Need help getting started on your personalization efforts? Send us a message - we have ideas and strategies to deliver the multichannel experience your customers expect.
The value of getting personalization right—or wrong—is multiplying
mckinsey.com
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5 New Rules for DTC Brands https://bit.ly/4bCcaab
5 New Rules for DTC Brands
blog.iconcommerce.com
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It's been 3 weeks since Cannes Lions International Festival of Creativity, and we're still not over it. One of our favorite highlights from the event was PepsiCo's announcement of Smart Cans. Built on a fresh visual identity and their "#ThirstyforMore" platform, Pepsi revolutionized connecting with consumers. Pairing marketing with new tech allowed them to successfully capture the attention of a broader, younger audience. https://lnkd.in/g_sgmCCT
Inside the creative process and strategy behind the Pepsi Smart Can
retailbrew.com
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Based off data from a 2024 GWI trend report, over half of consumers ages 16-64 discover products on social media. https://lnkd.in/gtAyeFCD In light of this trend, optimizing organic presence on social media and fostering online user engagement becomes paramount. Discuss strategies in a free session by messaging our company page.
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Amazon recently announced Prime Day as July 16-17, and if they haven't already, sellers are gearing up for the event. Are you ready? One of our clients saw a 200% increase in sales during last year's Prime Day, compared to the previous year doing it on their own. Check out their story: https://lnkd.in/g3a-gpA5
Prime Day/HBCY Creations - Icon Commerce
https://iconcommerce.com
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Amazon is stirring up the #ad game with plans to implement shoppable pause ads on Prime Video. https://lnkd.in/gNynZRku But how effective will this new format actually be? Aaron Yelton Associate Director, Marketplace, shares his thoughts: "It’s not as intrusive as an ad interrupting a YouTube video, so if brands are having success with YouTube ads, I would expect Pause Ads' results to be equal or slightly better."
Pause ads look like the new table stakes in streaming
marketingbrew.com
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Price wars continue as top brands like Amazon and Mondelēz International are aiming to satisfy the average consumer's need for affordability. Who's leading the pack? Those making accomodations to everyday low pricing, smaller pack sizes, and more. https://lnkd.in/gdk-Yspt How does your brand compete? We help brands find the best way to grow regardless of price point. Set up a free strategy session by messaging Robin Voter, Director, Client Acquisition.
Execs say cautious US consumer is seeking deals and trading down
retailbrew.com
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We’ve been inspired this week by all the winners at Cannes Lions International Festival of Creativity - this quote from Anthony Chelvanathan of Edelman Canada really hits home for us: “For us, Cannes Lions is the top award that we all look for. More and more clients want to win a Lion because you need to have business results at the core of the idea." In our line of work, we don't deliver creative or execute a strategy that's not grounded in growing your business. Here's how we make things happen: https://lnkd.in/gWE5fmCB
Our Approach - Icon Commerce
https://iconcommerce.com