They’ve trained their way to this moment—and juggled parenthood all the while. As professional athletes head for the 2024 Olympics in Paris next week, for the first time, they’ll have a place devoted to family, where they can access high-quality diapers and wipes while spending moments with their kids. As longtime partners with Pampers, we’re proud to see this experience come to life. It’s a powerful example of the iconic brand giving parents and babies the support they need—whether it’s in everyday life, or on the biggest stage in the world: https://okt.to/HVeRCU #olympics2024 #consumerstrategy #parisolympics #paris2024
LPK
Business Consulting and Services
Cincinnati, Ohio 14,479 followers
We're the consumer strategy consultancy.
About us
LPK is the consumer strategy consultancy. Through deep discovery and beautiful expression, we help businesses know, grow and innovate for their ever-changing consumers and customers—driving future brand growth and pop culture.
- Website
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lpk.com
External link for LPK
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- Cincinnati, Ohio
- Type
- Privately Held
- Founded
- 1983
- Specialties
- Insights, Strategy, Creative, Innovation, Trends, Branding, Service Design, Interaction Design, Foresight, Retail & Environmental Design, Pipeline Innovation, Brand Architecture, Brand Identity, Naming & Messaging, Package Design, Packaging Design, Corporate Brand Identity, B2B, B2C, Consumer Insights, Consumer Strategy, Future Fluency, Change Readiness, Business Strategy, Brand Strategy, Communication Strategy, Verbal Strategy, Customer Insights, Customer Strategy, and Audience Strategy
Locations
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Primary
19 Garfield Place
Cincinnati, Ohio 45202, US
Employees at LPK
Updates
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Business leaders and brand marketers are feeling the pressure to do more with less—and with AI. But where does it actually belong in the creative process? Adam Sievering, Copy Director, Creative R+D at LPK, shows where it can help most, and where it can hurt: https://okt.to/NXs0H4 #ai #artificialintelligence #aifuture #aistrategy #creativity
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LPK reposted this
🐾 🍩 Dogs deserve a donut, too! So excited to see our new Milk-bone x Dunkin’ packaging design out in the world. Grateful for the partnership between The J.M. Smucker Co. & LPK that brought this to life. For more on the launch, head here: https://okt.to/m0orQI
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The B2B world is experiencing a brand-new change in its selling process. Most everything about B2B is evolving, driven by a fast-shifting landscape and modern customers who are drawn to well-built, emotionally geared brands. How can B2Bs rethink their enterprises to succeed? Nathan Hendricks, Chief Creative Officer at LPK, explains in a new piece on lpk.com. Read it here: https://okt.to/R5Gxo2 #B2B #B2Bmarketing #B2Bbuying #customerstrategy
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LPK reposted this
Hello, #SUPERZOO! 🐕 🐈⬛ 🐢 I'll be in Las Vegas next month to meet up with category leaders, marketers, innovators and retailers across the world of pet (...and pet every dog I see). If you'll be there too, send me a DM! #petbrands #pettrends #futureofpet LPK Kyle Schutte Carina Sandoval
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Who's headed to SUPERZOO? Exciting news: we'll be in Las Vegas next month to gather with top brand leaders, marketers, innovators and retailers across pet. Our category experts will be on the floor, discussing the modern pet parent consumer and how their desires are driving the sector forward. Will you be there, too? Drop a note below and our team will reach out. #SuperZoo #petcare #petbrands #pettrends #futureofpet
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Today is a major milestone for Cincinnati and Hamilton County Public Library, as it reopens the doors on its main branch after a years-long renovation, evolving as a place for minds of all kinds: https://okt.to/MiEULP When CHPL began this rebrand—its first in two decades—the organization partnered with us to cast its future vision, serving as a next-gen learning destination, meeting diverse consumer wants and needs. Take a look back at the journey here: https://okt.to/5Ndauq #rebrand #brandevolution #consumerstrategy
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People aren’t the only ones who crave sweet treats. New Vanilla Glaze Flavor Dog Biscuits by Milk-Bone® and Dunkin®, featuring packaging design by LPK, are bringing donut-inspired dog treats to shelves for a limited time—and both pups and pet parents are thrilled. “Trends are translating from the human snacking space into pet far more quickly. The trend cycle used to be about two years—and now it’s practically simultaneous,” says Meredith Post, Senior Creative Director who leads LPK’s creative work with The J.M. Smucker Co. “Pet owners want to treat their pets with fun, indulgent flavors—and this product checks both of those boxes in a way that only Milk-Bone and Dunkin’ can. It’s a prime example of two iconic brands teaming up to deliver on emerging consumer desires.” For more on the launch, head here: https://okt.to/m0orQI
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The future is coming—and fast. Pre-order our highly snackable deep-dive into the world of snacks, dropping later this month: https://okt.to/K7g9qR #snackingreport #snackingcpg #cpgtrends
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From Food & Wine to Dieline, the new range of espresso-style iced coffees by long-loved brand Café Bustelo® is making headlines. The launch is the brand’s first-ever multi-serve beverage that sits in the fridge—and it signals to consumers that the heritage brand is ever-evolving. “Heritage brands need to stay true to their roots, but that doesn’t mean they should stand still,” says Marisa Richter, Director of Client + Category Partnership and an expert in food + beverage CPG. “The best brands adapt to stay relevant in a fast-paced world. This consumer is dynamic, multi-cultural and deeply connected to the world around them. We created packaging that reflects this vibrancy and stays true to the Café Bustelo brand as they expand into a totally new section of the store.” For more details, head here: https://okt.to/8OgMC2
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