HarrisX - a Stagwell Inc. company

Hit the ground running has a whole new meaning for Saucony. 👟 The brand's Marathumb Challenge has been named a finalist in the Global Influencer Marketing Awards for Best Sport, Health & Fitness Campaign.  In collaboration with Doner, HarrisX - a Stagwell Inc. company and Wolfgang, LLC our team helped encourage consumers to set down their screens and step outside. KWT supported with a robust seeding program and strategically supplemented earned media with influencer talent.  Big thanks to Hello Partner for recognizing this integrated effort!  #HealthandFitness #MarathumbChallenge #TransformingMarketing

Day 1 of #CannesLions2024 judging down. 7 Shortlists are in. More news to come! I remember the day we pitched our partners at Saucony vividly -- the possibility was palpable and the energy was contagious. It's amazing to see what we've accomplished since! Congratulations to our amazing Doner Partners Network team that made this possible: Doner (Creative), KWT Global (PR & Influencer), Wolfgang, LLC (Production) and HarrisX - a Stagwell Inc. company (Research). Sharing this honor with so many -- including Andrea Love, Whitney Parks, Jordan Yob, Ian Dunn, Colin Jeffery, David DeMuth, Wendy DeWindt, Kathryn Burke Pratt, Jeb Blatt, Jeffrey Beck and Justin Bilicki.

“Brands no longer have to accept the idea that news is unsafe.” Vanessa Otero, CEO and Founder, Ad Fontes Media with Phillipa Leighton-Jones, Global Head of Studio, The Wall Street Journal, Jeff Green, CEO and Founder, The Trade Desk and Almar Latour, CEO, Dow Jones at #WallStreetJournalHouse The Stagwell study, (https://lnkd.in/eji9NJY7 ) conducted by HarrisX - a Stagwell Inc. company among 50,000 participants, conclusively showed no correlation between a news topic, no matter how salacious, provocative or inflammatory. Cannes Lions International Festival of Creativity, #Cannes24, #JournalismMatters, #BrandSafety

After the first day of judging, we’re excited to announce 7 shortlists for Saucony at #CannesLions2024. Looking forward to more news later in the week. 🦁🏆🏃🏽♀️ #CannesLionsAwards Andrea Love, Whitney Parks, Jordan Yob, Ian Dunn, Kathryn Burke Pratt, David DeMuth, Colin Jeffery, Justin Bilicki, Ben Grossman, Pete Spender. Wendy DeWindt, Melissa Zelinski, Jeffrey Beck, Alex D., Kayce Holland Cory Brown, Matthew Denomme, Martin Zivica, Madison Johnson-Robertson, Maddie Sager, Angelo Patrona, Liam Soren, Dylan Lang, Apple Xenos, Jennie Hochthanner, Domenic Caruso, Jessica Shamma, Jennifer Rhodes, Christopher Kelley, Kate Smith, Lauren Wright, Tiffany Trilli Denihan, Jessica Spar, Antonia P., Emily Robertson, KWT Global, HarrisX - a Stagwell Inc. company and Wolfgang, LLC

CHECK IT OUT: HarrisX - a Stagwell Inc. company joins forces with Deseret News and University of Utah's Hinckley Institute to launch a monthly Utah Voter Poll ahead of the 2024 elections. Stay tuned for the latest insights on key issues and candidates! "We are thrilled to be partnering with the Deseret News and the Hinkley Institute on this important project," said Dritan Nesho, chief researcher and CEO of HarrisX. "And we’re stepping into big shoes with this partnership; this poll in the past was conducted by the legendary Utah pollster Dan Jones, a legacy we are honored to sustain.”   The first poll was released on June 8, showing Utah Gov. Spencer Cox with a commanding lead over his primary challenger, state Rep. Phil Lyman, ahead of the June 25 primary election. Yet-to-be-released insights will focus on the public’s opinion on a new Utah hockey team, taxes, and business in the state.    Notable past collaborations between the Deseret News and HarrisX include a 2023 poll, which made waves online, revealing that most Republican voters see former President Trump as best reflecting their values and their faith compared to all GOP leaders; a poll detailing the shift of working-class voters from the Democratic Party to the GOP, and a retrospective survey examining voter attitudes toward the pandemic and vaccines.   Reporting on the polls will be released monthly in conjunction with the Hinkley Institute and will be available on the Deseret News' website, deseret.com, and social media channels, as well as on HarrisX's website and social channels.    Data and crosstabs around the polls will be available at the HarrisX.com website.  FULL Press release here: https://lnkd.in/eeVy4b5u

🚨 AI DEEP DIVE CONT'D 🚨 via HarrisX - a Stagwell Inc. company/ Variety: Production companies can face backlash when AI use is disclosed. Notable cases include "Late Night With the Devil," "Doctor Who," and "Loki" promotional materials. “Late Night with the Devil” contained three seconds of AI content that dominated media conversation around the film. The future of AI in media depends on consumer acceptance, and companies should be aware of consumer reticence around Generative AI as they move forward. To learn more, check out the full article here! 🎬✨ https://lnkd.in/gCKm5Q72 #AIinMedia #FilmProduction #GenerativeAI #ConsumerAcceptance #HarrisX #MediaTrends

🚨 AI DEEP DIVE 🚨: Consumers are divided on using generative AI in film and TV production. A recent HarrisX - a Stagwell Inc. company/ Variety survey reveals mixed feelings about AI-assisted creative content. Let’s dive in.🧵 Americans don't appear enthusiastic about AI creating the content they watch. -36% of consumers say they'd be less interested in watching a movie or TV show written by generative AI, compared to 23% who'd be more interested. However, consumers are more comfortable with AI in specific production roles like sound effects, animation illustrations, and special effects. On top of that, AI dubbing gains is viewed positively such as replicating original voices or lip-syncing dubbed tracks. #AIPoll #FilmProduction #AI #HarrisX #ConsumerInsights #GenerativeAI

1-in-3 advertisers were told to block the entire news category in 2023. But, does content adjacency actually impact brand reputation? The Washington Post joined a coalition of publishers and news industry leaders to partner with Stagwell in conducting a first-of-its-kind randomized experiment with nearly 50,000 American adults to determine how ad adjacency influences brand perception. HarrisX - a Stagwell Inc. company tested 10 different brand ads placed adjacent to 8 types of news content, using real ads and real stories.  What did we find? 1️⃣ It is safe for brands to advertise adjacent to quality news content, regardless of topic.  2️⃣ Ads placed adjacent to stories about politics or crime were just as effective as those placed next to sports or entertainment.  3️⃣ Regardless of the demographic you cut by - moms, gen z, etc - news has no adverse impact on brands. 

We are all set 🙌 launching the first Plant Based #Wholefoods and #VegLed #UK workshop on the 28th of June. Workshops 1 and 2 have highlighted where collective action is necessary to help drive sales of #plantbased food and new initiatives are being implemented. Workshop 3 will focus on how we encourage more people to eat more #veg and wholefoods and promote #healthy, #sustainable #diets. We will identify the barriers to consumers adopting healthier, sustainable diets identify where collective action is necessary. Limited slots available. Register your interest here: ➡ https://lnkd.in/e4-NTuwW All served with delicious, all veg food! allplants | B Corp™,✌️🌱 ✌️🌱and thanks to the all-star team Simon Day, Mitch Lee 🧀, Michelle (Smith) Russell, Jonathan Petrides, Lucy Squires, Kymberle Zielinski, Elena Devis 🌱 🌟 Tesco, Compass Group, Asda, Clearspring, Alternative Proteins Association, Gosh! Food, Sainsbury's, fiid | Certified B Corp, McCann Enterprise Central, HarrisX - a Stagwell Inc. company, Better Nature Tempeh, Biff's, Bold Bean Co, Waitrose & Partners, Plant Based World Expo Europe, MyNutriWeb, Citizens of Soil | B Corp Kindly supported by: The Vegetarian Society, Coller Foundation, The Vegan Society, Food System Innovations #collaboration #healthydiets #sustainablediets #roadmap #growth Plant Futures

NEW: The Media & Entertainment is being transformed by Generative AI. The latest HarrisX - a Stagwell Inc. company survey for Variety VIP+ offers fascinating insights from media and entertainment executives on the adoption of generative AI in their field. Well worth a full read but some key findings include: 📊 **82% of executives** assert that Generative AI will revolutionize content creation, making processes faster and more cost-efficient. 📈 **75%** identify AI as a pivotal tool for personalized content recommendations, which can significantly enhance viewer engagement and retention. 💡 **69%** emphasize AI’s potential to automate routine tasks, allowing creative teams to focus on innovation and high-value activities. 🌐 **58%** of respondents express concerns over data privacy and security, highlighting the necessity for robust AI governance frameworks. 👥 **64%** of executives advocating for AI literacy programs within their organizations. It’s clear that Generative AI will play a transformative role in the media and entertainment sectors. Embracing these technologies will be crucial for driving innovation and staying competitive in a rapidly evolving landscape. To learn more, check out the full story by Audrey Schomer here: https://lnkd.in/eRuyDKbq #Ai #generativeai #entertainment #media #hollywood #entertainmentindustry