Paralympians are some of the greatest athletes on the planet but, away from their sport, they face the same challenges as anyone else. Check out T&Pm’s latest campaign for Toyota (GB) plc’s broadcast sponsorship of the Paris 2024 Paralympic Games, starring the ParalympicsGB athletes Jonnie Peacock, Kadeena Cox, Laurie Williams, and Robyn Love ⤵️
Breaking records? Not impossible. But some things…? We’re proud to share our campaign for Toyota (GB) plc’s broadcast sponsorship of the Paris 2024 Paralympic Games, starring the ParalympicsGB athletes Jonnie Peacock, Kadeena Cox, Laurie Williams, and Robyn Love. Paralympians are some of the greatest athletes on the planet but, away from their sport, they face the same challenges as anyone else. This campaign marks a different approach for Toyota, focusing on the challenges that come with bringing up a baby, to keeping up with some very lively dogs, these stories have been brought to life in a series of six sponsorship idents that are relatable and playful while nodding to the role of mobility solutions in everyday life. Creative Director, Dan Northcote-Smith, had this to say: “This campaign lands towards the end of a massive summer of sport so it was important to cut through the hyped-up world with insight and humour. Thankfully, we had four amazing athletes who were open, collaborative and most of all very funny.” You can catch the campaign across Channel 4 platforms or watch the full 30” video below! #TandPm #PowerOfAnd