GTM Partners

We've got a brand new episode of GTM Made Simple LIVE! with Sangram Vajre coming up on July 30th at 12:30 PM ET | 9:30 AM PT. In this upcoming episode, Sangram will be chatting live with Dev Ganesan (President and CEO, PathFactory) about the amazing journey over the last few years that led to the acquisition of Uberflip. Join us through the event series on Airmeet here → https://lnkd.in/gNgK5q5F. #GTM #LinkedinLive #PathFactory #Uberflip

New podcast alert! 🎙 Join Kelly Hopping, CMO of Demandbase, and Sangram Vajre, co-founder and CEO of GTM Partners, for an insightful conversation on integrated tech solutions, authentic leadership, and the powerful impact of personal values on business practices and building meaningful connections. → Sangram shares his journey in B2B marketing—from marketing automation at Pardot, founding Terminus, to now leading GTM Partners. → Kelly and Sangram highlight the importance of continuous learning, adaptability, and strong internal alignment in the ever-evolving landscape of B2B marketing. 🎧 Don't miss this episode! Tune in to gain valuable insights and be inspired by their experiences and profound knowledge. Listen here → https://lnkd.in/gdwejcje #B2BMarketing #CMO #Leadership #Integrations #Podcast

The GTM is Better Together - Early Bird Offer! GTM is Better Together in Atlanta is fast approaching and we’ve got good news! The GTM is Better Together program is a breakthrough initiative designed to provide hope and trust to GTM professionals in enterprise companies, despite budget cuts, missed revenue targets, and misaligned teams. Taking place at the Epicurean in Atlanta on August 28, 2024, secure your spot now and save 50% on your registration. Early bird price: $499 (Regular price: $999) Each ticket grants access to two attendees! Join an elite group of leaders from Demandbase, Clari, G2, MadKudu, ON24, Vidyard, TechnologyAdvice, Totango + Catalyst Software, and ZoomInfo as we shape the discussion around what a modern enterprise GTM teams and tech stack should look like. Because GTM is Better Together. #bettertogether #gtm #Atlanta #Event

We need your help! A few weeks ago we launched our "GTM is Better Together" initiative! We’ve had a ton of interest in the initiative and now we need YOU! 🌟 We're preparing a comprehensive benchmark report and are inviting GTM leaders from companies across various industries to contribute. Why Participate? Your insights will help shape the future of GTM strategies and provide invaluable data for our report. Plus, you'll get exclusive early access to the findings! Topics we need your input on: → Marketing pipeline and sales velocity in 2024 → Revenue goal attainment and projections → Challenges in hitting business goals → Internal alignment around GTM strategy → GTM tech stack integration → RevOps investments and their impact Ready to Contribute? Hit the link in the comments 📋 Let's drive innovation together. Your participation is essential to making this initiative a success. We’ve partnered with some amazing companies on this initiative that will be contributing as well - Demandbase, Clari, G2, MadKudu, ON24, Vidyard, TechnologyAdvice, Totango + Catalyst Software, and ZoomInfo. Join us and let your voice be heard! #BetterTogether #GTM #BenchmarkReport #Innovation #Leadership

BIG ANNOUNCEMENT from the GTM is Better Together initiative... We're thrilled to announce our keynote speaker across the 4 cities we will be in. You’ve seen him in leading publications and at some of the most influential events in leadership and business. → He’s got a profound understanding of leadership and a proven track record of developing emerging leaders across various industries. → And he’s now going to be sharing his insights at our Better Together events in Atlanta, Boston, New York, and San Francisco. → An industry rockstar, on the live stage – it’s going to be legendary! ↳ Dr. Elmore will talk about high-performing GTM teams. A great opportunity for GTM leaders across industries. We're really excited to have Tim Elmore as our keynote speaker! An amazing addition to the agenda... Please join us in celebrating the addition of this incredible speaker who will make these events Better Together. Use the 🔗 in the comments to sign up for a city near you! #BetterTogether #GTM #Atlanta #Boston #NewYork #SanFrancisco

GTM Leaders looking to scale efficiently → this one is for you! Don’t miss our upcoming Analyst Hour on Capital-Efficient Growth 📅 Date & Time: July 24th, 2024, 1 PM ET | 10 AM PT Are you ready to transform your growth strategy? Join this webinar for insights on achieving sustainable and profitable growth. Speakers: Richard Lin, Managing Director Metropolitan Partners Group George Alifragis, Senior VP Metropolitan Partners Group Lindsay Cordell, Senior GTM Analyst GTM Partners Sangram Vajre, CEO & Co-Founder GTM Partners 💡 Key topics include: → Maximizing return on invested capital (ROIC) → Enhancing team dynamics → Cultivating a strong company culture → Balancing short and long-term goals 🔍 Did you know that only 15% of GTM leaders frequently seek assistance from investors and boards during growth challenges? Let’s change that! 🔗 in the comments to sign up. #CapitalEfficientGrowth #GTM #Growth

Fresh from GTM Partners Research 🔥 A brand new GTM Monday featuring the 5 isms - GTM planning biases that many of us are guilty of… ↳ A comprehensive, integrated GTM strategy is essential to achieve ambitious revenue targets. Relying solely on calculations can lead to high churn rates and misaligned product features. We've identified five biases that can hinder planning: 1️⃣ Mathism: Over-reliance on numerical analysis. 2️⃣ Incrementalism: Preference for cautious steps. 3️⃣ Departmentalism: Focus on team goals over customer experience. 4️⃣ Growthism: Emphasis on short-term wins. 5️⃣ Idealism: Unrealistic future-focused planning. 💡What you can do to avoid this: → Incorporate strategic thinking and qualitative insights. → Make bold, innovative decisions for significant growth. → Align team efforts with a customer-centric strategy. → Balance short-term gains with long-term objectives. → Ground future plans in current realities. Integrate holistic GTM thinking into your strategy and planning process for better outcomes. More from this issue: MOVE: the 4 question GTM Framework The 8-Pillar GTM Operating System CAT: Clarity, Alignment, and Team Latest news of #BetterTogether Hit the link in the comments to read the full issue of GTM Monday - join the 73,000+ subscribers who get GTM research, insights, news, and events in their inbox every week. #GTMonday #GTM

Unlocking Product-Market Fit: A Strategic Marketing Imperative Check out this insightful piece by Tim Hillison, a GTM Partners ambassador! 🎉 Tim talks about the important role marketing plays in moving from problem-market fit to product-market fit, especially for growing companies. He highlights challenges faced by marketing leaders and discusses some key strategies for success: 🔑 Understanding fit: Moving from understanding customer problems to meeting market needs with a clear GTM strategy. 🤝 Collaboration: Working together across sales, product, and customer success teams to create ideal customer profiles and focus on key accounts. 🛠️ Tech alignment: Using technology to help grow and support changing business needs. 📊 Strategic role of marketing: Showing how marketing is responsible for revenue and is a key partner in achieving product-market fit. Tim’s article highlights the need for strategic alignment, flexibility, and shared goals. 🌟 Read the full article to learn how your marketing team can achieve product-market fit and help your company grow. 👉 https://lnkd.in/gFNdT5xi Thank you, Tim, for your valuable support and expertise in our work! 🙌 #MarketingStrategy #ProductMarketFit #GTM

Check out cofounder Bryan Brown's thoughts on the Gainsight blog on customer success as a revenue center that is central to the GTM team: https://lnkd.in/g6aV8V85 Is your team ready to align on customer growth? Read the post to get 6 questions you should ask yourselves at your next GTM exec meeting! Download the full report on customer-led growth from the 💬 #customerledgrowth #GTM

Meet the experts behind Capital-Efficient Growth 💼 📅 Date and Time: July 24th, 2024, 1 PM ET | 10 AM PT Our speakers are ready to share insights on achieving sustainable and profitable growth. Speakers: Richard Lin - Managing Director Metropolitan Partners Group George Alifragis - Senior VP Metropolitan Partners Group Lindsay Cordell - Senior GTM Analyst GTM Partners Sangram Vajre - CEO & Co-Founder GTM Partners 🌟 Key Topics: → Smarter investments and better resource allocation. → Building resilient and motivated teams. → Fostering an innovative company culture. 🌱 Embrace Capital-Efficient Growth and transform your approach to scaling your business. 🔗 in the comments… #CapitalEfficientGrowth #GTM