Edelman

What a week at #CannesLions2024! Edelman came second in the Independent Network of the Year rankings, Edelman London came second in the Independent Agency of the Year rankings and was first in the Independent Agency of the Year rankings for the Good Track.    We won a Titanium Lion for DP World's 'The Move to Minus 15' and walked away with four Gold Lions, six Silver Lions, and five Bronze Lions for nine separate campaigns from EMEA, North America and APAC. You'll see us leading the charge in PRWeek's table rankings. This success is a testament to the hard work and creativity of our incredible team and our amazing clients. Over the last 10 years, since first attending the Lions Festival, we have evolved from a PR firm into a communications powerhouse. We are proud to create work that not only wins awards but drives meaningful change in business and society, proving that Trust Drives Growth and Action Earns Trust. Learn more about our work: https://edl.mn/3zreyD2 See us at the top of PRWeek's Cannes Lions Table Rankings: https://lnkd.in/eGHSRw8p

We’re spotlighting our U.S. Culture Champions, individuals recognized by their peers for exceptional dedication, positivity, and contributions to fostering a supportive workplace environment. Hear from Alise Crittendon, Copywriter on the Experiences team based in New York and co-lead for GRIOT New York, our Black Employee Network, about her journey at the firm: https://edl.mn/3RRIn6l

Edelman Canada’s Gen Z Lab and Global Women’s Empowerment Network (GWEN) hosted a fireside chat to talk all things Gen Z. Broadcast across the country, this panel discussion was an opportunity for Edelman Canada staff to listen to their Gen Z colleagues explore various topics such as communication styles, collaboration and how to advocate for yourself, offering fresh perspectives and insight. Here are three takeaways from the event: Gen Z employees need to feel safe, confident and heard in the workplace. By intentionally crafting teams with diverse backgrounds, it ensures that various perspectives and voices can be heard and considered. As Gen Z enters the workforce and encounter news situations and stresses for the first time, they need to figure out how to take care of their mental health while growing their career. Creating places and spaces for Gen Z colleagues to talk openly and share how they best balance work and mental health is crucial.     21% of Gen Z adults identify as LGBTQ+ while 48% of Gen Z identify as non-white, making it the most multicultural generation in Canadian history. They have figured out how to best embrace their identities to bring their most authentic selves to the workplace. +++ Le Gen Z Lab d'Edelman Canada et le Global Women's Empowerment Network (GWEN) ont organisé une discussion au coin du feu pour parler de tout ce qui touche à la génération Z. Diffusée dans tout le pays, cette discussion en groupe a été l'occasion pour le personnel d'Edelman Canada d'écouter leurs collègues de la génération Z explorer divers sujets tels que les styles de communication, la collaboration et la façon de défendre ses intérêts, en offrant des perspectives et des points de vue inédits. Voici trois points à retenir de l'événement: Les employés de la génération Z ont besoin de se sentir en sécurité, confiants et entendus sur le lieu de travail. En façonnant intentionnellement des équipes aux origines diverses, on s'assure que diverses perspectives et voix peuvent être entendues et prises en compte. Alors que la génération Z entre sur le marché du travail et fait face à de nouvelles situations et au stress pour la première fois, elle doit trouver comment prendre soin de sa santé mentale tout en développant sa carrière. Il est essentiel de créer des lieux et des espaces permettant aux collègues de la génération Z de parler ouvertement et de partager la manière dont ils concilient au mieux travail et santé mentale.     21 % des adultes de la génération Z s'identifient comme LGBTQ+, tandis que 48 % de la génération Z s'identifient comme non-blancs, ce qui en fait la génération la plus multiculturelle de l'histoire du Canada. Les membres de la génération Z ont trouvé la meilleure façon d'assumer leur identité et d'apporter leur personnalité la plus authentique sur le lieu de travail.

Now Trending: Tea Breaks! With the help of Lindsay Lohan, we partnered with Pure Leaf to bring you "Tea Breaks" in the U.S. Take a break from work, refresh with a bottle of Pure Leaf, and recharge your day 🫖✨. Learn more about the work in Ad Age: https://edl.mn/4ct0iIJ

Discover the secrets behind creating award-winning work! Dive into our behind-the-scenes look at DP World's 'Move to -15ºC' campaign, an energy-saving initiative for the frozen food industry that just won a Titanium Lion at Cannes Lions International Festival of Creativity. Our Global Chief Creative Officer, Judy John, sat down with Contagious to discuss the insight and strategy that drove this game-changing campaign. Explore the work: https://edl.mn/3RSxyRD Read the article: https://edl.mn/3XPMwvg

In an unprecedented time for society and politics globally, people are most concerned about election outcomes taking their country in the wrong direction. To navigate today’s volatile environment, brands must engage with consumers and other stakeholders based on shared values. Download the full Trust Barometer Special Report: Brands and Politics to learn more: https://edl.mn/4ePtUSn

Honored to be included on Ad Age's list of 15 hidden gems from Cannes Lions for our work on the IKEA Second-Hand-Tax ("SHT") campaign, a counter tax that effectively eliminates the unfair double tax on second-hand items. Read the full article here: https://edl.mn/4eCdxsd Explore the campaign here: https://edl.mn/3RN7kjs

Catch the inspiring session with João Ricardo Di Creddo Brum from Hellmann's and our very own Jamie George Cordwell, Executive Creative Director, as they dive into how Hellmann's is redefining creativity by challenging the status quo. From innovative campaigns to bold consumer engagement strategies, discover how these daring moves have captivated consumers and championed fans. “Changing names, changing minds: supercharging Hellmann’s creativity” – July 3rd at 3:50 PM BST For tickets, visit: https://edl.mn/3L4aA63 Learn more about our work with Hellmann's: https://edl.mn/45KSzTS

Courtney Gray Haupt, Global Health Co-Chair, spoke at Aspen Ideas: Health last week on a panel about trust in health and misinformation barriers, sharing the latest findings from our 2024 Trust Barometer Special Report on Trust and Health.   Download the full Trust and Health Report here: https://edl.mn/4bwC3s4

With political unrest shaping consumer behavior and preferences, brands must authentically engage on key societal issues to build trust and loyalty. Join Aaron Guiterman, U.S. Head of Public Affairs for Edelman’s Public and Government Affairs Business Unit, Edelman Global Advisory, for a deeper dive into the insights shaping the future of brand engagement: