Earnest Analytics reposted this
🤯 Around 17% of Amazon shoppers made a transaction at TikTok Shop in the last 12 months according to Earnest Analytics credit card data... up from 0% in August 2023! This partnership seems like a win/win--it nips a future Amazon competitor in the bud and increases TikTok Shop's stickiness without it having to spend to get into the shipping logistics game. For those of you with Earnest Dash accounts, check out the numbers>https://lnkd.in/eYac7B4g https://lnkd.in/eyaZyf94