Current Global’s Post

I had a great time chatting with the one and only Gabriella Mirabelli about what "authentic" looks like to Gen Z (plus: girl math, Taco Bell's TikTok win, and what brands can learn from friendships). If you’re keen on exploring Gen Z's consumer behavior and want to push past the buzzword clutter to gain actionable insights, this episode is for you! 👀 👉 I’m stoked to hear your thoughts! Tune in here: https://lnkd.in/e_AYAbSF #GenZ #Research #ConsumerBehavior #Insights #Authenticity

How can you build a community that deeply connects with your clients and catalyzes growth? This week on the Best Story Wins podcast, we're joined by Erik Martin, Head of Community at Midjourney, who sheds light on the role online communities play in building a brand narrative that fosters trust and integrates customer feedback to create meaningful user experiences. Tune in to hear more about: • How Midjourney operates to produce AI-generated images in a co-creative environment • How community stories contribute to consolidating a brand's identity • Why transparency and direct engagement with your community are crucial for growth • The importance of understanding the process of community-building at the smaller, human scale Listen and subscribe now. >>> https://bit.ly/4bmRDXI _________________ 👋 Hi! We're Column Five, a content marketing agency here to help your brand get brag-worthy results. Let’s start a conversation and grow together >>> https://bit.ly/49W4HlM.

If you want to improve your writing skills, your communication skills or yourselves, you need to listen to the CONTENT UNTAPPED series. It's taught me loads!

In keeping with the theme of Mother's Day, Uncle Ron Wadley shares one of the greatest lessons he learned from his mom . . . be yourself. The scrutinizing eyes of a small town can make that a little difficult, but Ron’s journey underscores the profound impact of his mom's advice lending to him being genuine in life and business. Three Key Takeaways - the importance of being authentic in marketing and advertising, drawing on lessons from his mother who encouraged him to embrace his unique traits. - how embracing authenticity in a business can attract and resonate with the right audience, similar to shining a "bat signal" to attract like-minded people. - personal stories from his childhood and experiences that illustrate the challenges and benefits of being authentic. He discusses his upbringing as a preacher's kid in a small town, his emotional nature, and past mistakes, tying these into lessons for effective and genuine marketing practices. Are you being your genuine self in life and business? Have a listen to the podcast and help answer that question. https://lnkd.in/eKBTK7ST

You have 7 seconds to make a solid first impression 🫵🏼 So your personal brand and tagline should be UNFORGETTABLE! Here are FIVE simple formulas to create a catchy brand tagline: 1️⃣ A (audience relationship) for (audience) to (audience impact) 2️⃣ A (brand persona) for (audience) by (what you deliver) 3️⃣ (What you deliver) for (audience) to (audience impact) 4️⃣ (Audience impact) by (what you deliver) from a (brand persona) 5️⃣ Helping (audience) to (audience impact) by (delivery method) For example, mine is: Helping (young professionals) to (level up their life) by (interviewing the brightest minds in the world on Young and Profiting Podcast) After that, I distilled the essence of this into a short and sweet tagline: Listen. Learn. Profit. Which one are you going to try out?? If you want to learn more about personal branding, you won’t want to miss my webinar happening TOMORROW at 11AM EST! Secure your spot here:  https://lnkd.in/eqb8N6qY

Have you ever wondered why you need to promote yourself as a person, especially if your business is already doing well? But here's the thing: having a personal brand can open doors to new opportunities you never thought possible! When you build a personal brand, you can: - Attract new customers without having to chase them - Become a respected expert in your field - Build trust with your target audience - Grow your email list and connect with like-minded people - Create a community of engaged fans - Get invited to speak on podcasts and share your expertise So, start building your personal brand today and watch how it can transform your life and business! Thanks Anie Anjali Jha for building this cool looking picture.

50 milliseconds. That's how long it takes for your audience to make an opinion of about your brand 👁️ In the blink of an eye, your audience already has an opinion on you and your brand. That's how important it is for your visuals to have a strong identity. In this week's BriightCast, Rob, Drew and Jess explore the principle of the 50 milliseconds rule and how to make those milliseconds count. Exploring how and where people's opinions could be tarnished and what steps you should put in place to make a good impression, immediately. Get your eyes and/or ears on the episode using the link in the comments 🎧 #briightcast #visualmarketing #digitalmarketing #marketingpodcast

Every culture has a different context around what they define as “cool”. It really depends on where your audience looks for aspiration and inspiration. That's the root of cool. LUKE HODSON - Founder NERDS Collective helps brands understand the culture in which their audience operates. He then equips them with strategies to authentically and sustainably tap into this culture, with a big focus on youth culture and street culture. On Episode 15 of Content Untapped, we were thrilled to sit down with Luke and have a conversation about how a culture defines “cool” and how that notion should shape your content strategy. But how do brands achieve this without looking and sounding like, as Luke puts it, “some awkward uncle at a party”? How can you tap into a subculture's root of cool in an authentic way that allows you to give back to these communities? These topics framed our conversation on the show last week. So, if you are interested in hearing these questions answered by a youth culture marketing expert working with brands like Nike, Reebok and Chivas Regal, tune in. https://bit.ly/3smpLRS Thanks for coming on, Luke. It was awesome having you. #contentuntapped #contentmarketing #content #culturemarketing #streetculture #nerdscollective #podcast #businesspodcast #marketingpodcast #marketing

🌟 "As human beings, naturally, we love stories. We love telling stories, and we love listening to stories." 🌟 It's not just about the facts; it's about the stories we tell and how they resonate with our audience. 📖❤️ Watch the full episode now: https://lnkd.in/gyeyDS6y 👈🏻 🙌🏽 The Business of Storytelling #TBOS #TheBizofStorytellingbyMLM podcast is brought to you by Vimeo, the enterprise video platform solution to create and manage stunning video marketing and communications that engage customers and employees. Neal Moore Mia Brigette Chua #ContentMarketing #ContentStrategy #MarketingStrategy #DigitalMarketing #MarketingStrategist #SocialMediaMarketing #MarketingTips #ContentCreation #StorytellingMarketing #DigitalStorytelling #CreativeStorytelling #Storytelling #ContentMarketingStrategies #EffectiveCommunication #CommunicationStrategies #Communications #BrandMarketing #BrandStorytelling #B2BMarketing #B2CMarketing #SingaporeBusiness #CommunicationsTraining #BusinessImpact #CreativeSolutions #DigitalCommunication #DigitalStrategy #businessstorytelling #storytellingforbusiness

Had an enlightening chat with Joel Graber, CEO at Modern Outbound, on the #PredictableRevenuePodcast. We discussed the intricate dance between art and science in crafting #outbound messages that truly resonate. Understanding your audience isn't just about knowing their names or industries; it's about grasping their daily challenges and how we can offer solutions. Joel brought incredible insights on moving beyond just messaging to create genuinely personalized connections. Key takeaways include: - Brevity is your friend; it keeps your message digestible. - Trust is paramount. Your first impression matters. - Speak their language, literally. Use terms and phrases familiar to your audience. - Be bold, disrupt patterns, but always aim for clarity. - Let your humanity shine; people connect with people, not faceless entities. True personalization? It's about aligning with your recipient's core needs immediately. This approach transforms outbound from a shot in the dark to a meaningful conversation. Full episode: https://hubs.ly/Q02mHzmS0