Insight Flash 💄 Uncovering Themes Among Fast-Growing Beauty Brands CE data reveals surge amongst beauty brands advertising cruelty-free, clean, dermatologist-recommended, and celebrity-created, led by companies like Cover FX, Summer Fridays, RMS Beauty, and rhode skin. https://hubs.li/Q02s5BnC0 #marketintelligence #beauty #alternativedata #crueltyfree
Consumer Edge
Information Services
New York, NY 9,753 followers
Empowering Global Markets with Unrivaled Global Consumer Intelligence.
About us
Consumer Edge (CE) is a consumer alternative data firm providing insights as a service solutions to the global investor community, hedge funds, private equity, venture capital, corporates and data partners. Since its founding in 2009 CE has focused on the nexus of data, research, technology and partnerships to fuel the discovery of consumer insights and offer best in class services to our clients. We continue this focus today, delivering next-generation data tools designed to answer complex questions on consumer behavior.
- Website
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http://consumeredge.com
External link for Consumer Edge
- Industry
- Information Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2009
- Specialties
- Alternative Data, Insights, and Research
Locations
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Primary
2 Grand Central Tower, 140 E 45th Street
39th Floor
New York, NY 10017, US
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Friedrichstraße 68
Berlin, 101 17, DE
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9 Appold Street
Liverpool Street, England EC2A 2AP, GB
Employees at Consumer Edge
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Stacie Rabinowitz
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Mitch Barns
Board Director for Kynetec, Qualsights, Consumer Edge, The Opus Group | Former CEO of Nielsen and The Opus Group
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Liran Eisenberg
VP Engineering | Head of Data | Transformational Leadership | Mentorship | Technology Roadmaps | Cloud Computing | VP analytics
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Jess Hansen
CFO | Consumer Edge
Updates
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👏 CE Employee Feature! 👏 Excited to share an insightful interview with The CMO Network and our very own Monica Merino Garrido, VP and Head of Marketing at Consumer Edge, on best practices for marketing in the B2B FinTech space. In this conversation, Monica delves into: ✅ Understanding the Target Audience: Tailoring messages to address the unique pain points and needs of B2B customers. ✅ Leveraging Data-Driven Insights: Utilizing analytics to inform strategic decisions and measure campaign effectiveness. ✅ Building Strong Partnerships: Collaborating with industry leaders and influencers to amplify brand reach and credibility. ✅ Creating Compelling Content: Developing valuable content that educates and engages the B2B fintech community. ✅ Embracing Innovation: Staying ahead of the curve with the latest marketing technologies and trends. Whether you're a seasoned marketer or just starting in the fintech space, this interview is packed with valuable takeaways that can help elevate your marketing strategy. Check out the full interview below! #B2BMarketing #Fintech #MarketingStrategy #CMO #DataDrivenMarketing #ContentMarketing #Innovation #MarketingInsights #Partnerships
Data can empower your business! In this episode, Monica Merino Garrido, Vice President and Head of Marketing at Consumer Edge, shares her insights on data-driven marketing. Hear Monica’s inspiring marketing story and how she continues to help more customers. Highlights of this episode include: - Why understanding your audience segments can drive more effective marketing strategies - How tracking all metrics, from acquisition costs to event benchmarks, can optimize marketing efforts - How using consumer data provides you with valuable insights into your competitors and market opportunities Tune in to the full interview on The CMO Network website. https://lnkd.in/g7E7dUQr Join the conversation in the comments and share your thoughts! #IaaSMarketing #DataDrivenMarketing #MarketerInsider #CMOInsights
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eTail is right around the bend from August 12-15, where innovative figures in retail gather to collaborate, learn, and explore current and future industry trends/disruptions. Our Director of Insights, Katherine Bjorkman, CFA, will be attending the conference to connect and discuss the transformative power of transaction data with speakers across various industries. We’re excited to attend seminars hosted by the following speakers from companies we track daily! - CEO, Joe Megibow (Casper) - CRO, Meredith Glansberg (quip.) - Chief Retail & Customer Experience Officer, Sandy Gilsenan (Warby Parker) Don’t miss the chance to learn how data-driven strategies can elevate your business. Looking forward to seeing you there! 🚀 #eTailBoston #ConsumerEdge #DataInsights #Networking #RetailInnovation Contact us if you'd like to meetup ➡️ https://hubs.li/Q02KfYTc0
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Insight Flash💡 AI Brand Spotlight: Q2 Report Following our first AI Brand Spotlight last month, we again examine our custom categories based on the AI brands CE currently tracks, comparing observed spend between Q1 and Q2 2024. https://hubs.li/Q02JqVS20 #AI #transactiondata #consumerbehavior
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Insight Flash 🏃♂️ Q2 US Footwear/Athletic Apparel Quarterly Digest The second quarter of 2024 saw further division of the footwear and athletic apparel space. Trendy newcomers like Alo Yoga and Vuori continued their breakaway from legacy giants, riding high on brand perception and younger shopper appeal. https://hubs.li/Q02JqVRF0 #AAF #AloYoga #Vuori #transactiondata #consumerbehavior
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Consumer Edge reposted this
Check out our Q2 Beauty Digest that explores trends for large and small players in the US, UK, and EU. The report leverages our newly launched UK demographics that reveal interesting takeaways for the space. Matthew Volpe, CFA Rachel Zucker
Insight Flash💄 Beauty Boom or Bust? CE global transaction data shows that direct-to-consumer beauty sales growth continued to decelerate in 2024 Q2 across both the US and Europe. Brands offering one-stop-shop convenience like Space NK and SEPHORA outperformed in the UK. https://hubs.li/Q02JgjVz0 #beauty #transactiondata #consumerbehavior #US #EUR
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Insight Flash 🛒 Still the Prime Contender Amazon notches another Prime Day victory, claiming all-time sales records and seeing market share gains, holding off rival Temu. Prime Day continues to be the dominant promotional event in the ecommerce space, driving Amazon market share and ticket size gains at the expense of peers like Target, Wayfair, and Walmart. https://hubs.li/Q02JrrGb0 #ECommerce #AMZN #transactiondata #consumerbehavior
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Insight Flash💄 Beauty Boom or Bust? CE global transaction data shows that direct-to-consumer beauty sales growth continued to decelerate in 2024 Q2 across both the US and Europe. Brands offering one-stop-shop convenience like Space NK and SEPHORA outperformed in the UK. https://hubs.li/Q02JgjVz0 #beauty #transactiondata #consumerbehavior #US #EUR
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📈 MARKET HIT! CMG Earnings Beat? That’ll Be Extra In this report, Consumer Edge’s (CE) US transaction data proved to be reliable for CMG's sales beat. CMG management attributed the revenue beat to a strong April and growth in all income cohorts, bucking the industry trend of a waning lower income consumer. https://hubs.li/Q02J5fBt0 #CMG #Chipotle #investors #markethit
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New White Paper: Navigating Cross-Shop Scares 🛒💳 The cross-shop scaries are real, but Consumer Edge data can help companies figure out when to invest in combating cross-shop versus when to just run away. For instance, a shoe purveyor like StockX may be concerned by how other shoe stores their customers frequent. But StockX should focus its worry on its core shoppers. Over two-thirds of StockX customers only make one purchase a year, and StockX only averages about two purchases per year from its customers. Rather than trying to win these customers’ loyalty, StockX should instead focus on winning incremental sales from more frequent shoppers who make up one-third of customers but two-thirds of spend. https://hubs.li/Q02F2WJ30 #consumerbehavior #crossshop #insights #corporates #research
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