Burson's Decipher Index forecasts that Artificial Intelligence will be the topic to watch next week. News of the dismantling of a Russian disinformation campaign by U.S. agencies and announcements of off heavy Chinese-state investments in AI put this topic on the radar. John Randall (EVP, Digital, Corporate Affairs, Burson U.S.) discusses what companies must do to leverage AI for success in building and protecting reputation. To learn more about the Decipher Index, our cognitive AI platform predicting top global trends, visit DecipherIndex.com. Limbik #AI #technology #missinformation #trendingtopics #bcwdecipher
About us
Burson is the global leader in communications, purpose-built to create value for our clients through reputation. We reinvent how reputation creates competitive advantage for our clients, so they can lead today and far into the future.
- Website
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https://www.bursonglobal.com/
External link for Burson
- Industry
- Public Relations and Communications Services
- Company size
- 5,001-10,000 employees
- Headquarters
- New York
- Type
- Public Company
Locations
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Primary
New York, US
Employees at Burson
Updates
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Our Global CEO Corey duBrowa will join Public Relations Society of America (PRSA)'s Editor-in-Chief John Elsasser next week July 25th at 1pm ET for wide-ranging conversation on Corey's vision for Burson, why reputation creates business impact, counseling clients through complexity, AI and communications, the legacy of Harold Burson, and more. Link to RSVP below.
S&T Live With Corey duBrowa Corey duBrowa, the global CEO of Burson, is our guest on the next episode of Strategies & Tactics Live with host John Elsasser, editor-in-chief of PRSA's award-winning publication. Corey will share insights on navigating the complexities of today’s world and creating value for clients through reputation. You can watch live on LinkedIn from your laptop, phone, or other connected device on July 25 at 1 p.m. ET. Don’t miss this opportunity to gain valuable insights from a global leader in communications!
S&T Live With Corey duBrowa
www.linkedin.com
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"As CEO, duBrowa is drawing on the agency’s legacy established by PR pioneer and legend Harold Burson to inspire a firm he hopes will bring together the best of two iconic brands and take advantage of economies of scale in areas such as AI, creativity, public affairs and advisory services." We are extremely proud of our Global CEO Corey duBrowa for being named to PRWeek's 2024 Power List! Read more: https://lnkd.in/eQwn2wXZ
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Recently at the Cannes Lions International Festival of Creativity, our Global Chief Innovation Officer Chad Latz and Global Chief Digital and Intelligence Officer Grant Toups weighed in on AI and how it's reshaping the communications industry and how agencies work. Read more below.
During this year’s Cannes Lions, Advertising Week and Kindred PR joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity. One panel featured Grant Toups and Chad Latz, tech and innovation leaders at Burson, Tawana Murphy Burnett, Global Tech Leader at Meta, and Ruth Yomtoubian, the head of VSP Vision's global innovation center, for a discussion on how AI is reshaping the communications ecosystem with insights on agencies, brands and platforms. Read the key takeaways 👉 https://bit.ly/45N2bNO
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At Burson, we don't just think outside the box – we redefine it. At last week’s Cannes Lions International Festival of Creativity, Burson’s Global Chief Creative Officer Simon Shaw and Karim A. (Senior Content Creator & Film Creative, Burson Dubai) sat with Steve Barrett on the PRWeek Podcast to discuss how businesses can leverage creativity in their strategies. Listen: https://lnkd.in/eQ-qNf_U
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We exist for our clients: To build and protect their reputations, and to continually reinvent how it’s done. We are Burson. Learn more: https://bit.ly/4eopemi
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Burson reposted this
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
WPP wins most Creative Company at Cannes Lions 2024
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In a complex and volatile world, reputation is more important than ever. Our Global CEO Corey duBrowa discusses how we are pairing lessons from Harold Burson, one of the founding fathers of PR, with modern technology to reinvent reputational capital for the 21st century. At Burson, we promote and protect our clients’ reputations, and continually reinvent both the art and science of how that’s done. Read more: https://bit.ly/3XwTJQD
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Welcome to a new type of communications partner. The Burson Group offers specialty expertise at scale across sectors powering today’s most important innovation and growth. Purpose-built for our clients, we help you stay ahead of the curve. Learn more: https://bit.ly/4eopemi Axicom Burson Buchanan GCI Health Hill & Knowlton
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Burson (as BCW and Hill & Knowlton) has been shortlisted for PR and Industry Craft Lions at the 2024 Cannes Lions International Festival of Creativity for our work with HONOR and The Royal Commission for AlUla! #CannesLions2024 #WPPCannes #Burson #BursonatCannes
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