AMV BBDO collaborated with Young V&A to unveil their newest creative installation– London’s Lost and Found Yōkai. The collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of the city. These up-cycled umbrellas reimagined as yōkai, supernatural characters, seem to be the perfect bridge to blend Japan’s storytelling with the wonderfully eclectic art scene of the UK. #BBDOWW #TheWorkTheWorkTheWork
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