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Basis Technologies
Technology, Information and Media
Chicago, Illinois 50,083 followers
One Platform. All Your Digital Advertising.
About us
Basis Technologies is a global provider of media automation and programmatic advertising software and services for enterprises. The Basis platform consolidates digital operations across programmatic, publisher-direct, connected TV (CTV), search, and social to unify and streamline campaigns. Basis integrates otherwise disconnected processes, systems, and point solutions to create a seamless workflow and centralized system of record for digital advertisers. Headquartered in Chicago, Basis is renowned for its commitment to employees and workplace culture.
- Website
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http://www.basis.com
External link for Basis Technologies
- Industry
- Technology, Information and Media
- Company size
- 501-1,000 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
Locations
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Primary
11 E Madison St
6th Floor
Chicago, Illinois 60602, US
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841 Broadway
6th Floor
New York City, New York 10003, US
Employees at Basis Technologies
Updates
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“Economic conditions, speed and convenience, and consumer values may have the most influence on holiday buying.” shares Kristin Shamberg (Morgan) with Chain Store Age about holiday shopping behaviors in 2024.
More than half (54%) of holiday shoppers said they don’t view Black Friday and Cyber Monday as essential for their needs, according to a new survey from Basis Technologies. https://ow.ly/ZaiU50SzYoX #retail #ecommerce #holidays
Survey: Black Friday, Cyber Monday not critical for most holiday shoppers
chainstoreage.com
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Basis Technologies reposted this
Episode 37 🎙 Episode 37 of the AdTechGod(™) Pod is Live! 🔊 Click to Listen: https://lnkd.in/grhDbjWW AdTechGod (™) sits down with Katie (Risch) McAdams Katie McAdams is the Chief Marketing Officer at Basis Technologies, where she has been a driving force for the past five and a half years. Her journey to this role is marked by an impressive tenure at Centro, spanning nearly 19 years. While at Centro Katie held multiple key positions, including SVP of Publisher Development and EVP of Customer Experience, showcasing her versatile expertise and dedication to the industry. Thank you to AdQuick for sponsoring this episode.
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Discover how to approach sustainability advertising successfully and leverage new technologies in a climate-friendly way, without falling into the trap of greenwashing. https://ow.ly/l4H850SzT1F
Climate Change and Sustainability Advertising: Tips, Dos, and Don’ts for Digital Marketers - Basis Technologies
https://basis.com
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We're proud to be named a Fortune Best Workplace in Chicago! At Basis Technologies, we're committed to credibility, respect, fairness, pride, and a sense of belonging for all our employees. See what our employees had to say about working at Basis via Great Place To Work US: https://ow.ly/MRZj50St83U
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While the holidays may seem far away, 16% of US holiday shoppers have already started purchasing! By proactively planning and tapping into key holiday trends, advertisers can foster meaningful connections with their audiences. https://ow.ly/iA1n50SuSIn
Trends and Strategies for Successful Holiday Marketing Campaigns in 2024 - Basis Technologies
https://basis.com
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Basis Technologies reposted this
People know that we’re amid the depreciation of third-party cookies. But how far does their knowledge go? From what I’ve seen, education in this space is severely lacking. Privacy is going to dominate the conversation for a long, long time. Add in the layer of AI and we’ve got our hands full! It was great chatting with Bant Breen on the Uncaged Show! Check out the full episode: https://lnkd.in/giUAAWnN #Technology #ThirdPartyCookies #AI #Privacy
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To retain top agency talent, it's crucial for leaders to understand why agency work has grown more difficult in recent years and what they can do to reduce difficulties and enhance support. https://ow.ly/rC3T50Sxr9F
Strategies for Retaining Top Marketing Talent Amidst Increasing Demands - Basis Technologies
https://basis.com
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Meet our newest data partner. 👋
We’ve partnered with Basis Technologies to continue revolutionizing #healthcare marketing and #audience segmentation. Now, you can fetch our HCP audiences on their automation platform. 🙌 We work alongside Haymarket Media Group and Throtle to deliver unparalleled precision in reaching #HCP audiences. Talk about a perfect match– PurpleLab’s vast claims data (330+ million patients), Haymarket’s expertise in healthcare #advertising, and Throtle’s advanced audience identification technology, all under one roof. In a nutshell, this partnership will allow Basis clients to access: 📊 Deterministic, clinically-relevant HCP audiences based on real-world data 📏 1:1 HCP activation and measurement 🍪 Cookieless targeting options 🥷 Privacy-safe, HIPAA-compliant data practices 🔎 Clinically reviewed data, refreshed quarterly Basis customers will be able to segment HCPs by diagnoses, prescriptions, tests, procedures, and treatments, plus have the flexibility to request custom segments tailored to their unique needs. With this partnership, we are set to drive better outcomes through precision targeting and more efficient reach. 💪 Kyle Armstrong, Theodore Sweetser, Brittany Ryan