Basis Technologies’ Post

We’ve partnered with Basis Technologies to continue revolutionizing #healthcare marketing and #audience segmentation. Now, you can fetch our HCP audiences on their automation platform. 🙌 We work alongside Haymarket Media Group and Throtle to deliver unparalleled precision in reaching #HCP audiences. Talk about a perfect match– PurpleLab’s vast claims data (330+ million patients), Haymarket’s expertise in healthcare #advertising, and Throtle’s advanced audience identification technology, all under one roof. In a nutshell, this partnership will allow Basis clients to access:  📊 Deterministic, clinically-relevant HCP audiences based on real-world data 📏 1:1 HCP activation and measurement 🍪 Cookieless targeting options 🥷 Privacy-safe, HIPAA-compliant data practices 🔎 Clinically reviewed data, refreshed quarterly Basis customers will be able to segment HCPs by diagnoses, prescriptions, tests, procedures, and treatments, plus have the flexibility to request custom segments tailored to their unique needs. With this partnership, we are set to drive better outcomes through precision targeting and more efficient reach. 💪  Kyle Armstrong, Theodore Sweetser, Brittany Ryan

Connect with Parth Patel, MBA from the ODAIA team at the #DigitalPharmaEast conference to uncover solutions to the challenges your pharma commercial teams face. 🔎 Discover how our predictive analytics platform, #MAPTUAL, can revolutionize your approach by automating segmentation and targeting. Gain access to near real-time actionable insights that will empower your sales and marketing teams to enhance engagement with crucial HCP customers. #ODAIA #DPEast #PredictiveAnalytics #PharmaCommercialTeams #PharmaSales  #MachineLearning #AIforPharma #ImprovedPatientHealthOutcomes #PharmaMarketing #AI

We are thrilled to launch our proprietary NPI (National Provider Identifier) Database. This database empowers healthcare brands across the United States to engage with healthcare professionals (HCPs) with greater precision, personalization, and performance. Healthcare marketers can connect with over 6M+ HCPs across 190 specialties with unmatched accuracy and efficiency. Our proprietary HCP identity resolution and validation process ensures 100% NPI coverage, while its seamless integration with Clue Digital’s Data Activation Platform enables dynamic HCP profiling, 1:1 contextual targeting, and real-time campaign optimization. Comment or reach out to our team at sales@cluedigital.com for more information. #HealthcareMarketing #MedicalMarketing

Are you a commercial leader in the #pharma industry struggling with disjointed #HCP information? Is fragmented data negatively impacting your omnichannel marketing efforts? Are you forced to use assumptions when tracking the connection between the HCPs influencers within a network of physicians? IQVIA’s self-service Infinite Dimension Profiler provides you the most robust set of quality HCP data brought together in one place. Download our fact sheet to learn more! https://bit.ly/3OLw3lS

Our second in a 7-part PHYCURE series on strategic launch insights will be taking place Thursday, 3/21 at 1 pm ET. Block your calendar to hear Dan Callahan discuss #HCP Targeting research for biopharma launch. 🎯Register now at: https://bit.ly/3IBaW2O Each month, there will be a new webinar addressing a new dimension of the #PHYCURE framework for launch success: - February: Patient Target Research✅ - March: HCP Target Research 📅 - April: Yes Journey Research 📅 - May: Competitive Landscape Research 📅 - June: Unmet Needs Research 📅 - July: Rational Benefits Research 📅 - September: Emotional Benefits Research 📅 #marketresearch #marketinsights #pharma #pharmamarketing #biopharma #biopharmabranding #brandingstrategy #branding

Have you ever wondered how poor #data quality can affect healthcare marketing? Poor data quality in healthcare marketing can lead to a number of issues, such as inaccurate targeting, missed opportunities, and wasted resources. Inaccurate targeting can result in campaigns that are not tailored to the right audience, leading to ineffective messaging and low ROI. Missed opportunities arise when marketers fail to identify potential customers due to incorrect or incomplete data. Finally, wasted resources occur when companies invest time and money into campaigns that don’t reach their intended target audience due to poor data quality. It is essential for healthcare marketers to ensure they have access to accurate and up-to-date data in order to maximize their return on investment and achieve successful outcomes from their campaigns. Investing in high-quality data is key for any successful healthcare marketing strategy! Know more: https://lnkd.in/gNTY5pRZ #usa #healthcare #healthcaredata #usadata #healthcareindustry #healthcaremarketing #healthcaredatabase #healthcaremarketingdata #b2bdata

🚀 Webinar Alert! 🚀 Join us on March 21st, 2024, from 12:00 PM to 12:30 PM EST for our exclusive webinar: Unveiling the Secrets to Ideal HCP Target Research. Tired of scattershot marketing? This webinar is your game-changer! Learn how to identify the perfect HCP targets for your brand, ensuring your message resonates and drives results. Here's what you'll gain: ➡️Laser-Focus your Audience: Discover how HCP target research helps you pinpoint doctors most likely to prescribe your product, maximizing ROI. ➡️Craft Compelling Messages: Learn to tailor your message flow to resonate with different HCP segments, ensuring impactful communication. ➡️Optimize Your Resources: See how HCP targeting streamlines your marketing efforts, allowing you to allocate resources efficiently. ➡️Fuel Growth with Insights: Develop a data-driven lifecycle growth plan to categorize HCP targets and prioritize activities for each segment. Don't miss out on this opportunity to revolutionize your marketing approach! 🎯Register now at: https://bit.ly/3IBaW2O #hcps #research #webinar #healthcare #healthcareindustry #pharma #healthcareprofessionals #ROI #healthcareinsights #healthcarewebinar #healthcaresolutions