April Six

A more equal world starts with you. That was the message as April Six recognized #PRIDE Month with a Coffee Talk focused on the power of #allyship. Sixers watched the #TEDTalk “Want a more just world? Be an unlikely ally” featuring equity advocate Dwinita Mosby Tyler. Citing a formative moment from her own life, she highlights why showing up and fighting for others who face injustices beyond your own lived experience leads to a fairer, more just future for all. To learn how you can help promote equality for the LGBTQI community, go to https://lnkd.in/g6UjJfHr and watch the Ted Talk. 

This year’s commemoration of #Juneteenth provided April Six employees with an opportunity to reflect and a day to participate in service, education, and action. In that same spirit, our weekly Coffee Talk Thursday featured the #TEDTalk, “How to turn moments into momentum” through actions designed to express intention for inclusion and equality. Sixers learned how they can do their part to promote unity and provide equal opportunity. To get involved, watch the TED Talk at https://lnkd.in/gS7huUVE and join us in the effort to drive positive change across our personal and professional communities.

Welcome to our latest superstar, Claire Chapman who joins April Six EMEA Tech team as a Senior Copywriter. Claire has an incredible pedigree working with some of the world's - and our - most prestigious tech brands, from ServiceNow, to Hitachi Vantara and SAS. When Claire isn’t developing outrageously good content and creative, she's kept busy by her two gorgeous children. They keep her negotiation skills up to scratch, and make sure she’s as equally well versed in all manner of creepy crawlies as she is in tech. It's great to have you on board, Claire!

In recognition of #PrideMonth, April Six is highlighting initiatives designed to promote diversity and create an inclusive work environment. The month kicked off with our first Coffee Talk Thursday, a weekly pride-themed discussion. Our first Coffee talk provided Sixers with the opportunity to explore the extensive and often overlooked history of the transgender community’s efforts to gain recognition and equal rights, focusing not only the struggles but also the significant triumphs of the trans community. To join us, watch the #TEDTalk at https://lnkd.in/gXdxKiWN

The IPA (Institute of Practitioners in Advertising) CPD certification is given to agencies who show exceptional professional development programmes and outstanding investment in the professional development and wellbeing of their employees. So, with April Six Mobility celebrating it’s 40th year of business, we’re proud to announce that we have been awarded CPD Platinum status for the second consecutive year 🔝 Follow us in the coming weeks as we explain why this award is so important to us, recognising our ongoing commitment to our staff and clients. 🏆 #CPDPlatinum #learninganddevelopment

The biggest and warmest of welcomes to our newest member of the April Six EMEA team, Steph Fruin. Steph joins us as a Senior Account Manager, bringing lots and lots of agency and technology experience. We are thrilled to have you with us!

It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

👋A huge welcome to Stefanie Hinten-Reed, who has joined the April Six EMEA Tech team this week as Client Partner. Stef brings with her a tonne of experience in B2B tech marketing and a great track record as a consultative, creative and energetic partner to her clients. It’s great to have you on board, Stef – can't wait to get started!  

The April Six EMEA tech team is delighted to announce the three very worthy winners of our inaugural 🌟SHINE Awards🌟 The awards go to [drumroll please…] 💫 Senior Planner, Becky Townsend 💫 Senior Account Manager, Honor Woodley 💫 Account Executive, Hannah Delaney Cannon The SHINE awards were launched at our team day last week and have been set up to recognize members of our team who’ve gone above and beyond expectations. We were thrilled to kick off with three such deserving Sixers. Thank you Becky, Honor and Hannah – and big congratulations to you all 🎉 #SHINEawards #teamspirit #sixersrock #aprilsix

How do you separate a disruptive brand from the pack? Elevate.inc partnered with April Six to create the positioning, brand story, and design that could help the company succeed in its mission to redefine employee benefits. In this week’s #Workshare Wednesday post, we’ll look at how the April Six #branding practice helped establish Elevate’s bold, new tech-forward position—and bring it to life. Visit https://lnkd.in/du48tmmY to explore how a refreshed brand-story framework and refined visual identity helped take Elevate to new heights. #agencylife #B2Bmarketing