IPA (Institute of Practitioners in Advertising)

Are you joining us for next week's Stepping into the Spotlight in Manchester? Secure your space now to hear from inspirational and female leaders speakers, receive tangible advice from a panel of industry trailblazers and DEI experts: https://ow.ly/iQZH50Sp1oG

"We are pleased to welcome a new Labour government and look forward to working with them to progress our mutual success. We very much hope that they will implement their comprehensive Creating Growth Plan for the Arts, Culture and Creative Industries, as delivered at their Labour Creatives Conference in March." IPA Director General Paul Bainsfair has reacted to yesterday's General Election and outlined the key areas the IPA hopes the Labour Government will address to support and promote the value of advertising as a core part of the creative industries. For the full comment: https://lnkd.in/eEPCdsnY

We are delighted to announce that Born Social and Mediahub Worldwide UK were elected into IPA membership at our quarterly Council meeting last week. Welcoming our new members, IPA Director of Membership Tom Mott said: "We are delighted to welcome Born Social and Mediahub into IPA membership. They are excellent agencies and will be brilliant additions to the IPA community. We look forward to working with them in the coming months and years." For more on our newest members: https://lnkd.in/ekA-YfcH

There’s no avoiding it, AI is here to stay, and an ever changing beast. To help support our industry, we’ve compiled resources to help you learn more about AI, understand how it can and can't be used, in addition to providing legal guidance to consider before fully embracing the technology. There are podcasts, blogs, research and training along with legal and guidance notes to ensure you have everything you need to embrace AI. Take a look: https://ow.ly/BoI850Se5As

When people are scared about saying the wrong thing when it comes to DEI, T&P𝑚's Felipe Moulin explains why talking with a dose of gentleness, will help to shift fear into curiosity, increasing the dialogue and the change we all want to see: https://ow.ly/BNh150Svf2k

At the #IPABusinessGrowth Conference today we unveiled new research from Hall & Partners into the influences and workplace values of adland’s growing Gen Z workforce. For the full findings and to download the report 'Defining the modern workplace' visit the IPA website: https://ow.ly/8voc50SutFm

That brings this year's #IPABusinessGrowth Conference to a close. Huge thanks to all of our delegates, speakers and particularly to our amazing sponsors Moore Kingston Smith, Paprika Software and RedHat Recruitment - without their support none of this would be possible.

We end the #IPABusinessGrowth Conference with what is bound to be a lively panel discussing how to successfully operate in the sustainability space and the role that agencies can play. The panel will be made up of; * Tom Firth, CEO and Co-founder, M&C Saatchi LIFE * Jessica Tamsedge, CEO, Dentsu Creative * Deb Caldow (Ralls), Global Marketing Director, Diageo * Patricia O'Hayer, Global Head Communications & Government Affairs, Reckitt * Johnny White, Climate Lawyer, ClientEarth

Curious about what steps agencies should take to keep pace with their clients around sustainability? Our penultimate session at the #IPABusinessGrowth Conference sees Rick Benfield, Director, RBConsulting and Hilary Berg, MD, One Planet Communications Ltd share best practice on sustainability and why it is critical to future success.

How does adland retain motivated and engaged talent? Next at the #IPABusinessGrowth Conference, Hall & Partners' David Moir presents new research 'Defining the modern workplace' which explores what makes our Gen Z talent tick, their influences and workplace values. Then IPA President Josh Krichefski is joined by Rock Kitchen Harris' Nikita Heer and Publicis London's Prianka Ramlugun for their take on the findings.