Our India team won Gold in the Travel and Tourism category at the prestigious ET BrandEquity Shark Awards for our ICC Men’s Cricket World Cup 2023 campaign. Congratulations to the client and team! https://lnkd.in/e44ESJDH
Allison Worldwide
Public Relations and Communications Services
San Francisco, CA 81,991 followers
About us
We’re a global integrated marketing and communications consultancy dedicated to driving growth, innovation and positive change for clients, colleagues and communities. With a diverse range of expertise and a forward-looking mindset, we deliver game-changing results that make a lasting impact. Twitter.com/allisonww_ Instagram.com/Allisonworldwide
- Website
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http://www.allisonworldwide.com
External link for Allison Worldwide
- Industry
- Public Relations and Communications Services
- Company size
- 501-1,000 employees
- Headquarters
- San Francisco, CA
- Type
- Public Company
- Specialties
- Public Relations, Public Affairs, Corporate Communications, Social Impact, Technology, Consumer Marketing, Digital Media, Media Training, International Media Strategy, Thought Leadership, Cause-Related Marketing, Health, integrated marketing, and crisis and issues management
Locations
Employees at Allison Worldwide
Updates
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It has been an amazing two-year journey with our #client Radia, Inc. and Paul Hanna, helping execute their marketing strategy, from video content, corporate affairs, integrated marketing, to booth design our team works hand in hand with our client culminating this week at the largest air show in the world. This is only the beginning!
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Year over year, brands continue to spend more time, attention and budget on creator partnerships. In the latest edition of The Roar, Lisa Rosenberg looks at the ever-evolving brand-creator relationship. There is exciting work coming from these partnerships and Lisa shares how we, as marketers, can continue to grow and foster positive, authentic relationships between our clients, creators and their audiences.
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
The explosion of the Creator Economy was one of my Top Five Takeaways from Cannes this year, but likely would have made the list no matter what conference or event I was at. The impact that creator marketing has on our industry and our client’s businesses, is packing an adult-sized whallop! Read more in today’s edition of The Roar. Allison Worldwide Stagwell Cannes Lions International Festival of Creativity Team Epiphany Coltrane Curtis Jen Stratton #StayHuman IHG Hotels & Resorts Kimpton Hotels & Restaurants Robyn DelMonte #CreatorEconomy #Influencer #Advertising #Newsletter
The Creator Economy Comes of Age
Lisa Rosenberg on LinkedIn
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Next week, our team will be at the largest airshow in the world, Farnborough International Airshow in the United Kingdom! Follow along with David Baum, Jeremy Rosenberg, and Micah Baro as they share exclusive insights from the airfield. #FIA2024
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Quality Time with PR Minds hosted by the PRSA San Diego/Imperial Counties Chapter was a great event tonight. Fun to help out! Thank you Staci Reidinger, APR(M) for all your hard work and a great program! Public Relations Society of America (PRSA) Public Relations Student Society of America (PRSSA) #publicrelations, #nonprofits
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How does a brand stand out in a crowded market with a product that consumers can essentially get for free? Lisa Rosenberg explores how water brand Liquid Death became an industry disruptor and found success using comedy and entertainment to make health and sustainability more fun. #Stagwell Stagwell #CannesLions2024 Cannes Lions International Festival of Creativity #LiquidDeath
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
Long live brand. Grab a Tall Boy as this issue of The Roar unpacks Liquid Death’s success and the reasons brand trumps product. What brand campaigns have inspired you? Share in the comments. Allison Worldwide Stagwell Cannes Lions International Festival of Creativity Mike Cessario #Newsletter #CannesLions2024 #marketing #advertising
Liquid Death, Stupidly Funny
Lisa Rosenberg on LinkedIn
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Can brands truly benefit by tapping into cultural trends? Lisa Rosenberg explores how Barbie's re-release of its Stevie Nicks doll is perfectly timed around the attention the icon has received lately courtesy of Taylor Swift, and why it matters. Stagwell #TapIn #Stagwell
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
"But time makes you bolder, Even children get older, And I’m getting older too" How did the one-two punch of Barbie and Taylor Swift propel 76 year-old rock legend Stevie Nicks back into cultural relevance? Today’s edition of The Roar is one part nostalgia and two parts admiration. What do you think of this latest collab? Share your thoughts in the comments. Allison Worldwide Stagwell Mattel, Inc. #culturalrelevance #Barbie #newsletter #ErasTour #TaylorSwift #FleetwoodMac #StevieNicks #TapIN
Barbie By a Landslide
Lisa Rosenberg on LinkedIn
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The conversation around AI and the number of brands using it in their campaigns looks different than it did a year ago. Last year, there was uncertainty and fear, this year, Lisa Rosenberg examines how brands have successfully, and creatively, used the tech in their campaigns. Read more in the latest edition of The Roar. #Stagwell #CannesLions
Global Partner + President, Global Consumer Group at Allison | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
AI is not creative. It is a great tool to automate routine tasks and bring ideas to life but AI itself is no replacement for creativity – this is one of my key takeaways from this year’s Cannes Lions, and a concept our industry seems to be rallying around. In this edition of The Roar I'm sharing some of my favorite campaigns that get it right. What AI-driven campaigns have inspired you? Share in the comments! Allison Worldwide Stagwell Cannes Lions International Festival of Creativity #Newsletter #CannesLions2024 #creative #advertising #marketing #AI
AI Is Not Creative. We Are.
Lisa Rosenberg on LinkedIn
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World PR Day is around the corner! Celebrate by joining Allison's Claudine Moore and Idagu David to hear their conversation with Keisha Brewer. In this session, viewers will take away: – Learnings on the current global state of representation for Black PR professionals at the intersection of technology – Tips on building diverse communities that fuel global change in public relations – Solutions to bring more visibility to Black founders across the PR landscape – Global PR predictions and exploring innovative channels to increase equitable talent pipelines RSVP now! https://lnkd.in/eDmhjg-s #WorldPRDay
In honor of World PR Day on July 16, we're proud to announce an insightful deep dive into the global role of public relations in shaping visibility, community, and representation for Black PR practitioners across the globe in tech and the field at large. This year's theme for World PR Day is "The Future of Public Relations in a Changing World" – and we celebrate the many ways that advanced technologies like AI are shifting how we operate in the field, counsel clients, and build community. Although every country faces its own unique challenges, many workforce issues are shared among diverse professionals including: fluctuating support of DEI initiatives, lack of funding opportunities for founders to scale, presence of a wage gap, and the scarcity of equitable talent pipelines across the industry. Join a dynamic group of PR leaders – championing change at the intersection of diversity, tech, and business, who will share insight into some of the best approaches to tackling industry-wide issues around the world and ways of transforming the current state of PR featuring: 🟣Keisha Brewer, Founder of PRocon and The PR Alliance 🟣Claudine Moore, Managing Director at Allison Worldwide 🟣Idagu David, Africa Regional Consultant at Allison Worldwide More details to come and see you there! #WorldPRDay #tech #publicrelations #community #event
World PR Day – Addressing the Global State of Black Representation in PR
www.linkedin.com
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Check out PRovoke Media's latest podcast episode, in which Allison Managing Director Claudine Moore sat down with Arun Sudhaman to discuss our latest report, Africa Business Cultural Intelligence Report. The report examines how changing business and media trends are impacting the region's overall PR landscape. #AfricaBusinessReport #AfricaPR https://lnkd.in/eBev3Yi2
Podcast: Africa's Changing Business And Media Trends
provokemedia.com