Akkio

Top agencies are using AI for campaign analysis & planning. Campaign US shared the highlights from our session with agency leaders from Accenture Song, T&Pm, and Fathom in the article below 👇 Our biggest takeaway? "AI is essential for getting insights through new data sources more quickly" ➡ From chatting with data for insights to building predictions, agencies are already making leaps of progress in innovation. And the time to act is now. Read and watch the full piece here: https://lnkd.in/dw7Xrs7P #AI #AIAnalytics #AIData #AIMarketing #AIforAgencies #CampaignAnalytics #MarketingAnalytics #Agency

Last week, we had two speakers at the DMWF event in London. Ricky C., Global Business Director, spoke with Akkio about using AI & data to drive business outcomes, while Maddalena Bogazzi, Paid Social Business Director, joined a panel to discuss how social media will evolve in 2024 and beyond. Thanks for having us #DMWF! We're already looking forward to next year! #theROIagency

Talk about a before-and-after! Ricky Chopra saw a dramatic improvement in campaign analysis by employing Akkio at Zenith, where he is Global Digital Business Director. "We've gone from having 200 campaign reports delivered late, in an eight-week window, to delivering PCAs in a two-week window, actually beating the SLAs that the client had with us," he said. That was just one takeaway from our standing-room-only DMWF conference session, “Using AI and Data to Drive Business Outcomes.” Turns out, _everyone_ was interested in hearing Zenith’s Ricky Chopra and Akkio’s Jon Reilly discuss the ways marketers can get insights from data using AI. We think it came off rather well! ““All of the questions I’ve had throughout my career I can finally ask with Akkio,” said Chopra. You can watch the full presentation video–and ask us questions, should you have any! Email us at sales@akkio.com and we’ll fix you right up. https://lnkd.in/gK8Jrvi2

A highlight of our time in London: hosting a Gin & Tennis event. 🎾 One lucky winner is going Wimbledon! But advertising agencies can win in another way: by discovering how Akkio’s AI Data Platform can help drive action through data storytelling. Start with the Agency’s Guide to AI Analytics https://lnkd.in/gzBfJAFQ

#dmwfglobal is in the books – and wow, what a great conference. Beyond the invigorating booth conversations and our standing-room-only presentation, we loved talking about how Akkio can enable agencies to chat with campaign data in natural language, and to do so effortlessly. #DMWF #London #LondonMarketing #LondonAgency #AIMarketing #AI #Marketing

Standing room only at Akkio and our customer, Zenith “Using AI and Data to Drive Business Outcomes” session at DMWF this morning.  Ricky Chopra summed it up perfectly, “All of the questions I’ve had throughout my career I can finally ask with Akkio.” If you're attending, don't miss out—visit us at Booth 156 to learn how AI + Data can benefit your campaigns. #DMWF #London #LondonMarketing  #LondonAgency #AIMarketing #AI #Marketing  Jonathon Reilly Ricky C. Zenith DMWF

📣 Tomorrow, we’re speaking at the DMWF with our customer Zenith about how to use AI and data to drive outcomes at your agency. Based in London or heading to the event? We’d love to meet you in person! Stop by booth 156 to meet the Akkio team and get a custom demo. See you there - Cheers! #DMWF #London #LondonMarketing #LondonAgency #AIMarketing #AI #Marketing Jonathon Reilly / Ricky Chopra

Announcing Akkio’s Agency Data LLM…and what Ad Age said about it. AD LLM is the first LLM specifically tuned for advertising analytics and designed to transform how advertising agencies interact with and leverage their data. Now, teams can effortlessly chat with campaign data to build audiences, uncover actionable insights, and create dynamic charts and dashboards. This means better client outcomes, faster and more accurate decisions, and a significant leap in data-handling efficiency. What makes the AD LLM different? 🧠 Custom AI tuned for advertising data, context, and tone 🚀 Up to 13.7x faster responses than traditional models 🔗 Direct integration with popular ad data sources like Google Ads and Meta, and data warehouses like Snowflake and BigQuery 📈  "AD LLM effectively works by turning each agency worker into a data scientist, even if they have little to no background in the field...Previously, these results could only be acquired by workers with a high-level database skillset," says Jonathon Reilly, our cofounder and CEO. Read our latest coverage in AdAge for more on how AD LLM is set to change the game in advertising analytics: https://lnkd.in/dtXBBJg4 #AI #DataAnalytics #Advertising #DigitalMarketing #AIMarketing #AIforAgencies 

We’ll be in London in 2 weeks at the DMWF Learn how agencies and marketers can use AI to drive outcomes from data: 📣Join our CEO Jonathon Reilly and Ricky Chopra from Zenith Media on Tuesday, 25 June 👋Stop by booth 156 for a custom demo 📥DM us to set up a meeting #DMWF #LondonMarketing #AIMarketing #LondonAgency

Accurately scoring leads is every Marketer's dream - This team cut down their time to develop a lead scoring model from 3 weeks ➡ 1 day With AI and machine learning, complicated marketing tasks like: 📈 Lead scoring 📊 Media performance forecasting 👥 Customer segmentation, and more... ...are now simplified and accessible so Marketers can focus on the strategic results to drive better decisions. Thanks to Datascore for their shoutout on the webinar "How Artificial Intelligence is Impacting LeadGen" with Mike Gibb 📺 We appreciate seeing how our customers are powering their marketing with Akkio! Full episode here: https://lnkd.in/gVmpnVUc #AIMarketing #MarketingAI #Marketing #MarketingData #LeadScoring #PredictiveAnalytics