🌟 Don't miss the FREE Two-Part Virtual Event - Elevate AI Summit: Strategies and Solutions for Agencies! Join the 4A’s and industry leaders from Microsoft, Amazon and Google to learn about the latest AI tools and agency use cases. Gain insights from leading experts. 🗓 Part One: July 16, 2:00 – 4:00 PM ET 🗓 Part Two: July 17, 11:00 AM – 2:00 PM ET 4A’s Moderator: 🎤 Jeremy Lockhorn, SVP, Creative Technologies & Innovation, 4A’s Speakers: 🎤 Anita Lacea, AI Gen Image Building STL, Amazon 🎤 Jon Williams, Head of WW GTM, Agency Solutions, Amazon 🎤 James Murray, Product Marketing Manager, Microsoft 🎤 Ben Royce, Cloud AI Services, Business Development, Google 🎤 Jamie Allan, Global Industry Development Director, AdTech & Digital Marketing, NVIDIA 🎤 Matt Groshong, Business Development Director, AdTech & Digital Marketing, NVIDIA Secure your spot today! 📌 https://bit.ly/3VVFUJj #AIAgencies #4AsSummit #AdTech #AIDriven
About us
The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.
- Website
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http://www.4as.org/
External link for 4A's
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Nonprofit
- Founded
- 1917
- Specialties
- leadership, advocacy, guidance, and consulting
Locations
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Primary
Get directions
25 W 45th St
16th Floor
New York, NY 10036, US
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Get directions
1707 L Street NW, Suite #600
Washington DC, 20036, US
Employees at 4A's
Updates
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🚨 Webinar Alert: Engaging with The Gauge 📅 Date: July 23 🕒 Time: 1:30 - 2:30 Gain valuable insights and stay ahead in the ever-evolving media landscape. Register here: https://bit.ly/3zuee6G Speakers: 🗣️ Brian Fuhrer – SVP, Product Strategy and Thought Leadership Nielsen 🗣️ Ashwini Karandikar – EVP, Media, Tech & Data 4A’s #Webinar #Nielsen #TheGauge #MediaInsights #TVTrends #Streaming #AudienceEngagement #MediaDistribution #DigitalMedia #DataAnalytics #ThoughtLeadership
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🎨 Culture-First: Creating Briefs that Connect 🎨 In today’s rapidly evolving consumer landscape, leveraging cultural insights is essential for impactful creative campaigns. Join us for a session that delves into the art of developing creative briefs that truly resonate with diverse audiences. 📅 Date: July 24 🕒 Time: 1:30 pm ET Hear from industry leaders Alexandra Kennedy (EVP of Commercial Strategy, My Code), Victoria Jordan (GM of Creative and Branded Content, My Code), and Marla Kaplowitz (CEO 4A's – Moderator) as they share their expertise in cultural marketing and creative strategy. This is a must-attend for marketers, creatives and strategists. Register now and elevate your campaigns through a culture-first approach! 🔗 https://bit.ly/3WceVdQ #Marketing #CreativeStrategy #CulturalMarketing #CreativeBriefs #Diversity
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At the final awards ceremony of Cannes Lions, the industry's gender imbalance was evident. Alltold's analysis revealed that 69% of the award recipients identified on stage were men. Cindy Gallop, founder and CEO of MakeLoveNotPorn, stated, “It doesn’t take AI for anyone to look around us and go, ‘Nothing’s changing in the industry on this front.’” Marla Kaplowitz, CEO of the 4A's, offered hope: “According to The 4A’s Diversity survey—we are seeing an increase in female representation overall, accounting for 61.22% of all surveyed last year. The industry is continuing to make inroads in diversifying the talent mix but we can always do better.” Let’s commit to fostering inclusive environments and ensuring representation at all levels. Read the article on ADWEEK by Brittaney Kiefer and Jameson Fleming: https://bit.ly/3XY7f03 #CannesLions #Diversity #Inclusion #GenderEquality #Advertising
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Reminder for 🏳️🌈 LGBTQ+ ERG Leaders in Adland: Survey Deadline Extended! Submit your team's insights by Friday, July 12 for the new study being conducted by Do the WeRQ in partnership with the 4A's and 4A's Foundation. Let's assess the "State of the Union" for queer ERGs and plan for progress. DM Graham Nolan🏳️🌈 to get the link to the survey.
It’s Pride Month and the 4A’s and 4A’s Foundation is happy to announce our collaboration with Do the WeRQ. Do the WeRQ is a community and platform with a clear and important mission: to increase LGBTQ+ creativity, representation, and share of voice in the marketing and advertising industry. In pursuit of this mission, Do the WeRQ creates and leads a range of initiatives including research and data solutions, insightful programming and networking opportunities including with some of the industry's most talented and proudly out thought leaders. Do the WeRQ just launched a historic survey for LGBTQ + Employee Resource Groups (ERGs) - and we need your support spreading the word to the lead of the LGBTQ + ERG at your organization. Together, we will assess the purpose, resources and needs of LGBTQ + ERGs to better understand how to effectively and intentionally support LGBTQ + members. To learn more, visit dothewerq.com
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🌟 Celebrating 4A's Employee Anniversaries! Congratulations to our dedicated team members celebrating significant milestones with 4A's this July. Your hard work and commitment make a world of difference to our members and community. Here's to celebrating your achievements and looking forward to continued success together! 🎉 Angela Prince - 5 years 🎉 Kevin Freemore - 3 years 🎉 Nicole Anderson - 3 years 🎉 Khrystsina Tryboi - 2 years 🎉 Denyse Hart - 2 years 🎉 Jeremy Lockhorn - 1 years Want to join our team? Check out open positions: https://bit.ly/3S1seeq
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🌟 Announcing the esteemed Head Jurors for the Jay Chiat Awards 2024! Meet the exceptional leaders who will be steering the judging panel for this year's Jay Chiat Awards with invaluable insights into strategic excellence. Meet our Head Jurors: 💡 AI - Ivan Perez-Armendariz, EVP / Head of Digital Experience at Deutsch LA 📈 B2B - Steven Erich, Founder / President at Erich & Kallman 🔄 Brand Pivot - Kristin Van Note, Head of Strategy at JOAN Creative 🌐 Connection - Pele Cortizo-Burgess, Global Chief Strategy Officer at Assembly 🎉 Experiential - Jamie Shuttleworth, CSO at Dentsu Creative 🎮 Gaming - Misha Mukherjee, SVP, Managing Partner, Portfolio Management at Universal McCann 💊 Healthcare - Katie Perkinson, Director of Strategy at McKinney Health 🏙️ National - Amanda Peters, Head of Strategy at adam&eveDDB New York ❤️ Nonprofit - Rachel Pool, Head of Strategy at Ogilvy New York 🛠️ Product/Service Creation - Christopher Owens, Head of Brand Strategy / Program Lead for Strategy Boot Camp at TRG/Miami Ad School 🗞️ Public Relations - Jennifer Risi, Founder and President at The Sway Effect 🌎 Regional - Ambika Gautam Pai, Head of Brand at TIAA Join us live at the Jay Chiat Awards in NYC on September 30 to see who won (it could be you!) Register today: https://bit.ly/2XjITjV #JayChiatAwards2024 #Leadership #Innovation #MarketingExcellence #Advertising
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🌟 Announcing the esteemed Head Jurors for the Jay Chiat Awards 2024! Meet the exceptional leaders who will be steering the judging panel for this year's Jay Chiat Awards with invaluable insights into strategic excellence. Meet our Head Jurors: 💡 AI Strategy - Ivan Perez-Armendariz, EVP / Head of Digital Experience at Deutsch LA 📈 B2B Strategy - Steven Erich, Founder / President at Erich & Kallman 🔄 Brand Pivot Strategy - Kristin Van Note, Head of Strategy at JOAN Creative 🌐 Connection Strategy - Pele Cortizo-Burgess, Global Chief Strategy Officer at Assembly Global 🎉 Experiential Strategy - Jamie Shuttleworth, CSO at Dentsu Creative 🎮 Gaming Strategy - Misha Mukherjee, SVP, Managing Partner, Portfolio Management at Universal McCann 💊 Healthcare Strategy - Katie Perkinson, Director of Strategy at McKinney Health 🏙️ National Strategy - Amanda Peters, Head of Strategy at adam&eveDDB New York ❤️ Nonprofit Strategy - Rachel Pool, Head of Strategy at Ogilvy New York 🛠️ Product/Service Creation Strategy - Christopher Owens, Head of Brand Strategy / Program Lead for Strategy Boot Camp at TRG /Miami Ad School 🗞️ Public Relations Strategy - Jennifer Risi, Founder and President at The Sway Effect 🌎 Regional Strategy - Ambika Gautam Pai, Head of Brand at TIAA Join us live at the Jay Chiat Awards in NYC on September 30 to see who won (it could be you!) Register today: https://bit.ly/2XjITjV #JayChiatAwards2024 #Leadership #Innovation #MarketingExcellence #Advertising
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🎆 Celebrating Creativity, Innovation, and Lasting Partnerships this Independence Day! 🇺🇸 Happy 4th of July to all 4A’s members and the entire agency community. Here’s to the freedom that fuels our creativity, the innovation that drives our industry, and the enduring partnerships that make it all possible. Let's continue to inspire and be inspired!
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