What are the best ways to keep your online network engaged?

1 Share valuable content

One of the easiest ways to keep your online network engaged is to share content that is relevant, useful, and informative for them. This could be articles, videos, podcasts, webinars, or even your own blog posts or insights. The key is to provide value and show your expertise, not to spam or sell. You can also use hashtags, keywords, and tags to increase your visibility and reach.

2 Comment and interact

Another way to keep your online network engaged is to comment and interact with their posts, updates, and stories. This shows that you are interested in what they have to say, that you appreciate their contributions, and that you are willing to engage in a conversation. You can also ask questions, give feedback, or offer support. However, avoid generic or vague comments that don't add value or show your personality.

3 Start or join groups

A third way to keep your online network engaged is to start or join groups that are relevant to your industry, niche, or interests. Groups are a great way to connect with like-minded professionals, share ideas, learn from others, and showcase your knowledge. You can also create or participate in polls, events, or challenges that can spark discussions and interactions. However, make sure you follow the group rules and etiquette, and don't spam or self-promote.

4 Send personalized messages

A fourth way to keep your online network engaged is to send personalized messages to your connections. This can help you build rapport, trust, and loyalty with your network. You can use messages to thank someone for accepting your request, congratulate them on a milestone, offer help or advice, ask for feedback or referrals, or invite them to a call or meeting. However, avoid sending generic or automated messages that sound impersonal or salesy.

5 Update your profile

A fifth way to keep your online network engaged is to update your profile regularly. This can help you showcase your achievements, skills, and projects, and attract more attention and opportunities. You can also use your profile to tell your story, highlight your value proposition, and express your personality. You can also use multimedia, recommendations, and endorsements to enhance your profile and credibility.

6 Be consistent and authentic

A sixth way to keep your online network engaged is to be consistent and authentic in your online presence and communication. This means that you should post, comment, and message regularly, but not too frequently or randomly. You should also be respectful, professional, and courteous, but not too formal or boring. You should also be honest, transparent, and genuine, but not too revealing or controversial. You should also be yourself, but not too self-centered or arrogant.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?