How do you showcase your expertise and value online?

After you identify your goals you should list which topics you can talk about can support it and discuss those often. Share articles you read, summarize insights from a podcast you heard or a conversation you were a part of and if you choose to share more personal stuff share it in relation to the topic like how that topic got to be an area of expertise.

When I applied for a research position at CTV News Montreal, I had zero experience in news gathering. My interviewer took into account an element barely referenced on my bio. What mattered to him was my “warzone” experience. I grew up In Belfast N. Ireland. Life in daily news is something of a high-stress battle. There’s no comparison about danger between a life as a news reporter and living in a war-torn country. Yet - did my interviewer figure if I survived the stress of sectarian violence, I could survive a newsroom? That was my hidden expertise. Take some time to reflect on what might be yours. BTW - I spent thirty years at CTV and won the highest accolades in the field for reporting. They trained me well!

Identifying goals for showcasing your expertise and value online involves these steps: Audience: Define your target audience. Who do you want to reach with your expertise, and what are their needs or interests? Goals: Determine what you want to achieve, such as building a personal brand, attracting clients, or sharing knowledge. Content strategy: Plan what type of content (e.g., blog posts, videos, social media) you'll create to showcase your expertise. Platforms: Choose the online platforms that align with your audience and goals (e.g., LinkedIn, personal website, YouTube). Metrics: Define key performance indicators (KPIs) to measure your success, like followers, engagement, or inquiries.

𝐓𝐨 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 𝐚𝐧𝐝 𝐯𝐚𝐥𝐮𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 1. 𝐔𝐬𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: LinkedIn is the only way by which you can share knowledge & and get knowledge. Using LinkedIn I was able to crack 50+ Product Based companies 2. 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐌𝐞𝐝𝐢𝐮𝐦 𝐁𝐥𝐨𝐠𝐬 𝐅𝐨𝐫𝐮𝐦: I used Medium blogs to share Interview Experiences for Top Product Based Companies 3. 𝐂𝐨𝐧𝐝𝐮𝐜𝐭 𝐚 𝐖𝐞𝐛𝐢𝐧𝐚𝐫 𝐨𝐫 𝐋𝐢𝐯𝐞 𝐄𝐯𝐞𝐧𝐭 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐢𝐧: In order to share your knowledge with wider audiences, start publishing your knowledge to wider audiences. It will help you to increase your value in the market of Data Engineering.

I had learned from way back, with looking at résumé, to see beyond the actual words and sentences. There are often hidden qualities and talents that even the applicant may not always be aware of. You, were evidently proof of that. Bravo!

As you demonstrate your expertise on platforms, consider 3 questions: (1) How are you serving those who are connected to you? There should be a benefit or some sort of advantage for those who are interested in following, subscribing or engaging. Said another way "What's in it for them?" (2) What insights or ideas are you sharing that offer information, inspiration and/or transformation? (3) Who can you partner with to offer value to their audience and support their vision in a way that aligns with yours? Remember, success is never a solo act.

When choosing a platform, seek to master it. Too often people try and share their expertise everywhere and get limited success. Instead focus on one platform first, get the outsized gains by learning everything about how to distribute on said platform, and then you can expand. My side venture was a perfect example of this - rather than try to share my expertise everywhere, I focused on solely distributing my expertise by SEO means. Now with 80,000 visitors a month, I'm comfortable branching out to other channels - this is a much better way to gain visibility than only having a small audience on 10 different platforms.

1. Blogging platforms: WordPress, Blogger, Medium 2. Social media platforms: Facebook, Twitter, LinkedIn, Instagram, Pinterest 3. Video platforms: YouTube, Vimeo 4. Podcasting platforms: Apple Podcasts, Spotify, SoundCloud 5. Online portfolio platforms: Behance, Dribbble, GitHub 6. Online course platforms: Udemy, Skillshare, Teachable 7. Online community platforms: Reddit, Quora, Discord 8. Presentation platforms: Slideshare, Prezi 9. E-book publishing platforms: Kindle Direct Publishing, Smashwords 10. Webinar platforms: GoToWebinar, Zoom, Webex 11. Professional networking platforms: LinkedIn, Xing 12. Visual content platforms: Pinterest, Instagram, Tumblr 13. Knowledge-sharing platforms: Medium, Quora, Stack Exchange

Whenever possible, quantify the results you've produced and include this in your profile. How did you facilitate change? What were the results? (Percentage of growth and/or cost savings) A lot of people fear that their profile may come across like they are bragging, but here are a few points to consider: • It's not bragging if you did the work (they are just facts) • No one else will "toot your horn" for you. • Everyone wants to work with a highly competent and qualified person! You're doing a disservice to your network if they don't know you can help them. No one knows what YOU know from YOUR perspective. Own your value and let people know how amazing you are. ⭐️

Your title at your work is standard title, your title at LinkedIn needs to show what you are as a person , what you bring to the table, and if you are in market, what are you looking for. It needs to tell me what you stand for. Your skills tell me what you bring and your recommendations help amplify that. Remember , you don’t want to be the best hidden secret in this world. So tell your story on your own words.

Um exemplo de pessoas perdendo oportunidades valiosas aqui na rede é o descaso de não completar o perfil. E aí vem o meu questionamento, se não se importa em ter o perfil completo para mostrar quem eu sou, será que vou me importar com as pessoas que compõem a minha conexão? Ser profissional é considerar como as pessoas me percebem e como eu posso inspirar? A rede é sobre pessoas e pessoas que se importam com pessoas.

Engaging with your network is essential. I often see people post regularly yet not spend anytime commenting on other posts. I would add that when creating content allow yourself to be a little vulnerable. It makes you real and relatable. Share a story where you over came a situation and some of tools or strategies you used to overcome the difficulty.

There are lots of things to consider here: Firstly it’s important to show up consistently and authentically. This will help people engage with you and understand what your brand is or what you’re about. Then engage with people regularly. Like, comment or send them a message. I have time set aside every week to go through my platform and engage with others. Also if I see someone has posted about an achievement or a success story then I try to message them privately to congratulate. It’s the little things that have the big impact.

When I connect with someone it's usually after seeing something about that that I can relate to/with - something they said, posted, a school they attended, mutual connections I trust, our geographic location, cause they support, an event we both attended. There is always at least one connecting thread that makes me genuinely interested in getting to know someone better. That's what networking and engagement are all about. To quote the great Roy Kowarski*, "Show someone how interested you are in them before telling them how interesting you are." * If you're not already following Roy's please check him out: https://www.linkedin.com/in/roykowarski/

I agree to this, as I said before nurture your connections and built the relationships. Comment and share your perspectives so people slowing start noticing what you stand for and expertise in.

Share what you're learning on LinkedIn or other social networks. This often helps to gain new perspectives on the topic or links to related resources. Tag the person you learned from in your post - they will often engage or share your content to their network.

LinkedIn has emerged a great platform to showcase your creations to wide network. Continue to create original work on widely known platforms like medium. Keep your code base updated for anything technical on your GitHub. Most certificates that you obtain are nowadays shareable. Make sure that you showcase these achievements to your network on LinkedIn. Also, most importantly start having a genuine interest on achievements shared by fellow network-mates and celebrate with them.

When I first started using LinkedIn in 2008 some people used to think used to think you should only connect with people you know. Moving on I think that most people know now it can be used in many ways and I have built a profile and connections to allow an industry voice to develop. From that voice, there is the opportunity to meet people face to face or online. The key points are consistency, quality content and awareness of what you are trying to say, inject some personality and learn from mistakes.

I've come to realize that many of my "online friends" and connections are some of my biggest cheerleaders and amplifiers of my work. They're oftentimes more engaged than my friends and family. So don't underestimate the power of your online relationships.

Always be prepared to not receive what you want in a conversation, as networking is a mutual benefit you can not always expect the other person benefits or contributions match yours.