Your business contact keeps ignoring your emails. How can you make sure your messages get noticed?

1 Craft Compelling

Crafting a compelling subject line is your first step towards getting your emails noticed. Think of it as the headline of a newspaper article; it should be intriguing enough to prompt your contact to open the email. Personalize it if possible, and make sure it conveys the essence of your message without being too lengthy. Avoid generic phrases that could be easily overlooked or mistaken for spam.

2 Time Your Email

Timing can be everything when it comes to email communication. Consider when your contact is most likely to check their inbox and schedule your email accordingly. For many professionals, this might be early in the morning or just after lunch. Avoid sending emails late at night or on weekends when they're less likely to be seen promptly.

3 Follow Up Wisely

If your initial email goes unanswered, follow up wisely. A single follow-up message can be effective, but multiple ones might come off as pushy. Space out your follow-up by a few days or a week, and gently remind your contact of your previous message. Ensure that your tone remains polite and professional, indicating that you understand they may be busy.

4 Personalize Content

Personalizing the content of your email can significantly increase the chances of it being read. Use the recipient's name and reference any past interactions or shared interests. This not only shows that you've done your homework but also helps in building a rapport. Tailor your message to address their needs or how your proposition could benefit them.

5 Optimize Format

Optimizing the format of your email is crucial for readability. Keep paragraphs short and use bullet points or numbered lists to break up text and highlight key information. This makes it easier for your contact to scan through the email and grasp the main points quickly. A clean, professional layout can make a significant difference.

6 Leverage Networks

Lastly, consider leveraging other networks to get your message across. If emails are not yielding a response, try reaching out through a mutual connection or a professional networking platform. Sometimes a quick message on a different medium can prompt them to check their inbox for your email, or you might get a direct response through the new channel.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?