Multi-media campaign helps VG own Saturdays
Ideas Blog | 24 March 2013
VG knew that weekends were vital for print publications when it rolled out what will probably be its last major print launch on November 3, 2012.
With an extensive multi-media campaign targeted to the readers and advertisers, the weekly magazine VG Helg has won a strong position on Saturdays in Norway.
See the video above, describing the VG Helg relaunch campaign.
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About Camilla Grund
Camilla Grund is marketing manager at VG, based in Oslo, Norway. She can be reached at Camilla.Grund@vg.no.
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