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536 articles published in the past year
Upcoming Webinar: South African media companies offer lessons in election coverage
Aftonbladet shares 3 lessons learned from its new AI hub
Collecting reader data is a given these days, but what are news companies doing with it?
Research: News avoidance is on the rise for advertisers
INMA Elevate Scholar: Alaya White of The Philadelphia Inquirer
Research: Photo posts produce significantly more engagement than link posts on Facebook
New data: How many consumers are willing to pay for online news?
Keywords unlock opportunity for advertiser content
Atlanta Journal-Constitution celebrates hip-hop’s 50th anniversary with first documentary from AJC Films
The Straits Times invites young voters to Ask The Next President Anything
Content strategies evolve as AI learns about reader interests, assists with fact-checking
NTM uses friendly SWAT team to tackle local newsroom challenges
Handelsblatt Media Group improves subscriber retention with new Web onboarding flow
Upcoming Webinar: How to spend less time on print as you move toward digital
Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
Track, Act, and Prevent approach reduces churn for media companies
El Comercio wages successful social media campaign to stop child marriage in Peru
New INMA report explores different structures of product-lead news organisations
FT Strategies research offers insight into revenue diversification in news media
INMA Elevate Scholar: Sosten Mpinganjira of Nthanda Times
Rolex, Nike use ads to lean into the UK’s love of athletics
The Times Group embraces technological agility, an essential move for Indian media companies
SvD launches disruptive new product Kompakt in 8 months
Livestreaming, podcasts engage audiences, offer seamless ad opportunities
Stampen Media shares technical, audience considerations for first-party data collection
Hearst’s suite of self-service templates for journalists drives greater audience engagement
INMA Elevate Scholar: Hannatu-Favour Asheolge of TechCabal
Fædrelandsvennen creates free subscription programme for students
Sydney Morning Herald raises its game with FIFA Women’s World Cup coverage
Tailoring social media content is essential for capturing the attention of young news readers
NWZ builds its audio offerings with Ukraine podcast Vdoma
UalterAI helps Clarín readers consume more information in less time
Journalism academics share recommended GenAI tools for newsrooms
INMA Elevate Scholar: Ana Raquel Lelles of Metrópoles
News media companies share AI revenue opportunities, ethical considerations
Scandinavian media companies collaborate on tech, freeing up resources for quality journalism
7 news companies detail how AI helps them better serve customers
Newsday’s social media team increased video views by 56% by changing its strategy
Nine Publishing meets young reader needs with hub featuring university news, tools
Media outlets use generative AI to improve workflows, efficiency
Research: Attributes driving trust do not necessarily drive media usage
El Tiempo brings in new revenue with help from audience data strategy
4 news publishers offer mobile product design lessons learned
News media companies share their best practices for driving growth
Ready your reader funnel for success in 2024 and beyond
NYT, Axel Springer, Mediahuis share how brand guides subscription growth
4 news publishers share how they prioritised a readers-first approach
SCMP provides data-based visual explanation of the Gaza-Israel conflict
Bonnier News HPV campaign resulted in the highest vaccination rate in Sweden
INMA Elevate Scholar: Faheem Khota of IOL News
Recoup social audiences with the right content, right channel
Latest INMA report shares strategies to continuously transform your newsroom
Research: Journalist race, ethnicity in bylines show mixed reader preferences
Vía País joins Google Showcase, sees jump in organic traffic, revenue
La Nación reinvents its user experience to meet expectations of Gen Z
The Quint creates a cheat sheet to identify AI-generated images
INMA Elevate Scholar: Carlos J. Martinez-Rivera of El Nuevo Día
INMA elects 12 media executives to its Board of Directors
Legit.ng media literacy project educates youth about fake news, trusted journalism
Tagesspiegel’s monthlong gun investigation came together in one scrolly
INMA Elevate Scholar: Ares Ibrahim of Ippen Digital
Washington Post personalises journalism, drives engagement with Newsprint
Morning Edition podcast relaunch supports mission of Sydney Morning Herald, Age
Focus must move from what AI tech does to what it can do for local readers
Hearst’s Producer-P tool promotes responsible use of AI
Dagbladet Pluss dedicates entire magazine to speaking out against bullying
Philadelphia Inquirer looks to change perceptions with provocative “Unsubscribe” brand campaign
Grupo El Comercio helps Coca-Cola surpass goals with modern-day Santa branding campaign
Specsavers, Pot Noodle advertisements grab attention with light, humourous messages
Total revenue optimisation strategy boosts pageviews, revenue for news companies
Marketing theories applied to storytelling reinforce content, context
With major elections ahead, what should news media companies do about paywalls?
INMA Elevate Scholar: Yvette Kwok of Initium Media
Understand AI’s capabilities, communicate use cases to become a savvy media leader
Research indicates organic search declines but optimism remains
Data journalism can improve storytelling, engage readers in election reporting
Jagran New Media’s latest tech adoption allows for scalability, greater productivity
Creativity, transparency, AI are among top marketing trends
Newsroom transformation equals reader, content relevance
INMA Elevate Scholar: Nico Russo of Channel 9
Changing data analytical tools is difficult but doable for newsrooms
Economist, Bauer, Tortoise share audio, podcast success stories on London study tour
Politico, Reuters share strategies for building trust
Media executives along INMA London study tours discuss current AI uses
News companies face new questions, challenges, opportunities with GenAI
News companies optimise subscription models with dynamic paywalls, targeted audience engagement
Monoculture kills growth inside, outside newsrooms
World Economic Forum media specialist shares 3 questions around AI
GenAI will impact news media’s business model soon, experts tell a record INMA London audience
Seamless, user-centric systems support digital transition in the newsroom
Media icon Sir Martin Sorrell shares 5 impacts of AI’s effect on news media
GenAI is redesigning news media companies in the second era of AI
Media CEOs share insights into navigating the rise of AI, economic uncertainty
News subscription myths include a ceiling, fatigue, news avoidance
AI can help revolutionise workflows, support news businesses in the future
Journalism focused on solutions, progress can help re-engage young news avoiders
Axel Springer CEO discusses OpenAI deal, how AI can improve journalism
Dotdash Meredith puts users first with better content, ads
News media adapts to surge of short-form content
Schibsted, Bonnier executives share sustainability strategies amidst digital transformation
Data, AI, audience expansion techniques drive high-performance newsrooms in the digital era
Helsingin Sanomat smuggles information into Russia using a popular shooting game
INMA unveils 40 first-place winners at the Global Media Awards, with Helsingin Sanomat taking the top prize
New York Times’ executive editor shares thoughts on AI, 2024 election coverage
Media companies show resilience in the face of rapid change, INMA CEO says
AI is revolutionising journalism, and newsrooms must get on board
Newsroom-based AI allows for accelerated authoring, page layout assistance
New data shows how contract length drives retention and subscriber lifetime value
To resolve trust issues, news media should consider going “back to the future”
The Hindu connects people with food during its 10-month contest
Legit.ng, Tuko.co.ke share tech strategies for growing audience engagement
Media companies nudge readers to subscribe with behavioural economics theories
Business model transformation, AI tools top of mind for media industry leaders
New INMA report showcases 31 ways news publishers are using generative AI
Connected TV offers news media opportunities in AI-powered future
News publishers share multimodal storytelling strategies
INMA announces finalists for 2024 Global Media Awards
Press and Journal brand campaign engages readers while celebrating its 275 years
INMA Elevate Scholar: Hossain Al Farabi of The Daily Prothom Alo
Nine Publishing’s new comment strategy increases subscriber base, engages community
News publishers maximise ad monitisation with mobile strategies
LeMonde, FAZ share tips to crack down on subscriber password sharing
NTM, Texas Tribune, Holland Media tout mobile Web success
WhatsApp revitalises Vía País’ engagement strategy
NTM’s hyper-local newsletters see high open rates, engagement
Gamification helped The Hindu improve subscription conversions
INMA Elevate Scholar: Eva Gaigalniece of TVNet Grupa
INMA Elevate Scholar: Marcello Henrique Santos Correa da Silva of Valor Economico
Clarín enhances content reading experience through AI innovation
Amar Ujala provides in-depth coverage of the Ram Temple
Journalism must use cutting-edge tech to evolve without sacrificing integrity
News publishers’ super bundles see massive demand, but user experience lags
Alternative IDs emerge as a tool of choice in a world free of third-party cookies
Personalisation in media must go beyond “what” to “why” and “how”
Research details winning strategies of the top-performing subscription brands
A strict adherence to conversion could leave brands behind
Hawke’s Bay Today uses the power of print to help its cyclone-hit readers
New INMA report debunks the digital subscription ceiling myth
Burt’s Bees, Auto Trader tap into multi-platform storytelling
News publishers are no longer deciding between traffic and engagement
INMA Elevate Scholar: Najm Al-Dain Qasem, freelance investigative journalist
WSJ builds a collaborative marketing model while Scientific American works toward brand relevance
Dotdash Meredith targets ads without cookies, prioritises expert content
B2B content must win both hearts and minds to drive brand love
Nuanced compensation, benefits are important for a multi-generational news workforce
Newsday campaign to encourage localism is an advertising success
Social media engagement, reach, traffic dilemma poses challenges for news publishers
The holy grail for subscriptions is engagement, but how is engagement defined?
INMA Elevate Scholar: Olha Konsevych of Der Tagesspiegel
Google, Piano, Zuora offer key subscription insights to news publishers
INMA Elevate Scholar: Ndume Green of Ogonitv and Capital TV
Atlantic, Bloomberg, Guardian share subscription growth strategies
INMA Elevate Scholar: Evan Berbette of CNN
Schibsted’s internal platform team thrives by creating structure around collaboration, building allies
Speed, 24/7 coverage, pageviews justify value of Advance Local’s automated weather warnings
Done the way readers want it, storytelling is a strong engagement tool
Journalism funding continues to rely on familiar channels
Augsburger Allgemeine turns to original documentaries for storytelling
News subscription executives should memorise these 10 commandments for 2024
Subscription growth vs revenue growth: It matters what you measure
Advance Local explains how AI and robots are shaping news coverage
Bloomberg, Atlantic, Fortune share advice on navigating digital transformation
La Nación goes behind the scenes of a high-profile assassination attempt
INMA Elevate Scholar: Florence Mwale of Capital Radio Malawi
News publishers connect to audiences through AI and understanding their needs
Feeling the love for INMA’s Media Subscriptions Summit
There is no subscriptions ceiling
Nine reconsiders measurements of success by focusing on hyper-local content
AI can help news publishers personalise while scaling up
Audience-first, bundling, collaboration are key in today’s media landscape
New INMA report tackles how constructive journalism engages new audiences
Gannett provides extra value to readers during Hurricane Ian
INMA Elevate Scholar: Angsuman Bhattacharyya of ABP Group
Swedish research offers suggestions for better reporting on disadvantaged areas
The dawn of personalised Web pages is powered by AI search
Research shows successful election coverage begins well before the main event
INMA 30 Under 30: Alexander Nordström of Stampen Media
Even the Daily Planet needs digital transformation to find success
Mail Online pivots to subscriptions to change revenue model
INMA 30 Under 30: Corsin Heinzmann of Ringier AG
Jagran New Media follows the data to develop new products, grow its audience
Relevo uses ad hoc metrics to measure product impact on users
New laws could help sustain journalism
Policy changes could directly affect journalism’s bottom line in South Africa
INMA 30 Under 30: Francesca Wallace of News Corp Australia
Kleine Zeitung’s 5-part podcast series draws younger readers, new subscribers
INMA 30 Under 30: Johannes Skov Andersen of Politiken
Göteborgs-Posten podcast uses an innovative format to find a new audience
6-level data maturity pyramid offers strategic growth blueprint for media
Here are 7 reasons digital news subscriptions are stagnating
Nine Publishing drives subscription growth by tightening paywalls
Ring Publishing research shows how AI is transforming journalism
AI tools can improve newsroom processes in 4 ways
INMA 30 Under 30: Emma Jungerth of Schibsted Marketing Services
This year of elections paired with AI creates an opportunity, responsibility for media
INMA 30 Under 30: Nicola Wenz of ZDF German TV
Early-year UK print advertising focused on holidays, sports
News Corp Australia scores reader engagement with Commonwealth Games coverage
Turun Sanomat user needs team finds success in exchanging ideas with “competitors”
With removal of Instant Articles, VíaPaís reinvents audience engagement strategy
NZ Herald Premium wins back subscribers with strategic e-mail campaign
VG’s sports news niche defined not by what it is, but what it isn’t
INMA 30 Under 30: Moritz Johannes Klein of The Pioneer
Amedia grows digital advertising through personalised native ads
Dainik Jagran campaign helps save the sacred, starving cow
INMA 30 Under 30: Jonah Listokin of Bloomberg
Corriere della Sera, Globe and Mail leverage the news cycle for growth
INMA 30 Under 30: Jakob Halm of Der Spiegel
News publishers face challenges amidst tremendous opportunities in 2024
Newsrooms are evolving during the industry’s business and technology transformation
INMA 30 Under 30: Maria Sakki of Financial Times
Gannett drives brand awareness, increases subscriptions with local journalism campaign
Behind the curtain on the “INMA conversation,” members will see 4 priorities
Top editors speak on myriad challenges journalism faces and their belief in subscriptions
News publishers must get serious about rebooting business models
NWZ finds new niche audiences with newsletters
2024 content marketing trends include evolution of GenAI, first-party data reliance
Research: Fact-checking broadcast news stories helps correct misperceptions
Latest INMA report focuses on subscription cancellation processes that retain users
Times of a Better India brings good news to audiences
INMA 30 Under 30: Germán Salazar of Gannett/USA Today Network
20 Mint creates NFTs to fund its print magazine
Wowzi leverages influencers for African news media companies
Aftenposten increases engagement by tweaking audio article UX
Aftenposten shares lessons learned about audio articles
INMA 30 Under 30: Cwayita Nondula of I'solezwe lesiXhosa (Africa Community Media)
At-risk legacy community media companies are facing an existential moment
Deadline for INMA Global Media Awards entries is this Friday
New Telegraph Puzzles Web site finds new digital subscribers
Personalisation in media has evolved but still has a long way to go
INMA 30 Under 30: Mayu Kato of Condé Nast
INMA 30 Under 30: Maria Inês Reis of Público
Monetisation opportunities, audience engagement are at forefront of AI-fuelled growth strategies
3 negative trends will challenge news subscriptions in 2024
2024’s strong news cycle offers subscription opportunities
INMA 30 Under 30: Lucy Blakiston of Shit You Should Care About
The Australian grows its audience with hit podcast
Schibsted finds success with AI audio
INMA 30 Under 30: Mitch Gaylord of The Washington Post
INMA’s top 11 stories from 2023 focus on subscriber strategies and AI
One minute into the new year for media, this is what I’m hearing
Local publishers distribute automated articles to drive relevance for readers
Dagens Næringsliv meets need for financial news consumption, drives conversions
INMA 30 Under 30: Harini Manickam of HT Labs
INMA President Maribel Perez Wadsworth shares thoughts on media in 2024
Mediahuis Belgium meets churn goals by focusing on its reader retention strategy
INMA 30 Under 30: Ann Marie Metzendorf of The Wall Street Journal
News publishers use a human touch to unlock AI’s potential
Tamedia transforms digital subscription offers, data democratisation
Daily Maverick experiments with in-house AI solutions while learning from its editors
Nordwest Mediengruppe meets subscription decrease with new data-led teams
Mediahuis newsroom uses Article DNA to help each story find its audience
Omni Mer app was built on understanding reader needs
Amedia uses first-party data to help advertisers better target their customers
INMA 30 Under 30: Mac Wilson of NZME
INMA 30 Under 30: Harun Momanyi of Tranquil Media Group
Nordic media companies choose vertical SaaS, best-of-breed tech options
Storytelling, visual elements are essential for compelling weather videos
INMA launches GenAI Initiative, adds new leads to initiative teams
News industry rethinks North Star for impact, influence, sustainability
In-person gatherings are key for remote Mediahuis product teams
INMA 30 Under 30: Gerardo Garza Castilla of Vanguardia MX
Leverage data, integrate dynamic paywalls to mix advertising, reader-centric business needs
2024 GenAI trends to include cloud infrastructure development, skill building
Washington Post’s triggered e-mails offer opportunity for personalised engagement, lasting connections
NTM uses star symbol to identify articles that attract younger audiences
Australian Financial Review grows highly engaged audience on LinkedIn
Shoppable ads ease buying experience, let users purchase directly on publisher’s site
INMA 30 Under 30: Md. Rayhan Ullah Rabin of Channel 24
INMA flipped back to in-person events in 2023 while maintaining its virtual presence
Annual Newsworks Awards honour creative ad placements, impactful messaging
INMA 30 Under 30: Siu Kwan Katherine Cheung of South China Morning Post
San Francisco Chronicle maximises location and talent as revenue streams
INMA 30 Under 30: Isabel Ng Yi Rou of SPH Media
Dainik Jagran addresses traffic deaths with data journalism
INMA 30 Under 30: Go Takagi of Nikkei
50 media professionals selected for Elevate Scholarships by INMA, Google News Initiative
New onboarding strategies boost Bergens Tidende renewal rate by 15%
VK Media increased CTR by 130% “one step at a time”
Dallas Morning News lets readers go in-depth with LocalGraf database
INMA 30 Under 30: Edna Mwenda of Nation Media Group
AI, value-added products, first-party data will remain at the forefront in 2024
INMA 30 Under 30: Elyse Popplewell of News Corp Australia
Q&A: Inventor of PDF looks at Microsoft Garage, AI, and the 4D future
At Aftenposten, personalisation solves more problems than it creates
AI-powered HR systems are changing media employee acquisition, engagement
Fake news is proliferating in African market since the advent of digital media
Micro-access will play a key role in the re-emergence of quality content
Google Trends collaboration allows Vía País to focus on audience needs
50 media professionals selected for Elevate Scholarships by INMA, Google News Initiative
The intersection of AI, news, and search will be interesting for media and readers
INMA 30 Under 30: Emma Bianchi of Boston Globe Media Partners
Newsday shares defensive, offensive strategies of its digital transformation
Guardian, Ekstra Bladet, Schibsted, Bonnier share practical applications of AI
INMA AI study tour in New Delhi yields 9 key AI-focused takeaways
Helsingin Sanomat, Mediahuis focus on their value proposition to readers
Jagran New Media pins sustainable growth on innovative monetisation, monitoring consumer behaviour
Beyond AI, the newsroom of tomorrow must prepare for AGI
Newsroom leaders share ways to approach AI, social media challenges
News publishers should beware these 5 barriers to organisational change
Online game helps bridge political divides
Newsrooms are a vital part of the innovation process
Newsroom leaders share how their teams are the center of media transformation
Transformation of content marketing is akin to evolution of species
Newly appointed Washington Post CEO/publisher shares his thoughts on the industry’s future
Early days of the Internet offer lessons on AI for news media
INMA 30 Under 30: Nusrat Jahan of Prothom Alo
Relevo innovates sports coverage through newsrooms sprints
Stuff optimises digital advertising inventory to improve commercial results
User research on internal developer platforms helps Schibsted build better tools
INMA 30 Under 30: Rosalinde Czysnok of News Corp Australia
Organisations step up to promote trust in media
Should news publishers directly distribute to readers or diversify market channels?
JournalismGPT harnesses AI tech, customised for news publishers’ needs
VG entertainment show Blåkkbøster proves market for niche journalism
ChatGPT a year on and it’s clear not all AI is created equal
Catchy imagery, compelling copy doubles the impact for these ads
Audience segmentation offers data, churn management for subscription businesses
Metro World News sees 31% increase in new users with AI use in newsroom
INMA president appointed CEO of Knight Foundation
Stuff’s digital fashion show kept NZ Fashion Week alive
New York Times uses machine learning to create a smarter paywall
Mediahuis Ireland shares 3 principles of a successful rebrand
Showcase experts, leverage templates to maximise video storytelling
News publishers share culture that prioritises data company-wide
Journalism targeting children, teens explains Middle East conflict in age-appropriate ways
Traffic panic should lead news publishers to revamp online distribution
Cadbury Gaane Mishti promotion with ABP Group uses music to bring people together
BBC, New York Times, Austrian Press Agency share thoughts on AI ethics
Sydney Morning Herald, Age capitalise on video, reach 100,000 YouTube subscribers
City Press campaign with local banks offers financial boot camp for selected readers
Kauppalehti’s FOMO page proactively reduces churn, saves 30% of subscribers entering flow
News media companies must take a stand against AI
AI and humans can work together in newsrooms
Transparency, collaboration drive in-house planning innovations at Nine
Adapting to AI is an urgent priority for media companies
Advance Local finds a way to reach prospects on their terms
Internal communication sustains engagement throughout product cycles at Mediahuis Belgium
Kyiv Independent shares 3 lessons for growing a media startup during a war
The (un)conscious uncoupling of platforms and news publishers is happening quickly
Technology increasingly meets news with AI integration
Two failure mindsets offer differing outcomes for media innovation
Nexo Jornal uses short videos about complex elections to accomplish newsroom mission
Video, podcasts are changing news media’s storytelling formats
The Conversation identifies brand-specific user needs, redirects content strategy
BBC, SKY, Guardian lean into live blogging, TikTok, AI to engage readers
News design veteran Mario García envisions AI storm disrupting publishing
Straits Times creates immersive sports stories with Augmented Reality
AI-generated article summary hack-day experiments become standard feature at Schibsted
BILDplus shares lessons from its 0 to 680,000 subscriptions journey
Göteborgs-Posten, Het Nieuwsblad share their journeys to a reader-first mindset
Keep it simple, sometimes: Embracing complexity often benefits news companies
Co-founder of Axios advises journalists to write audience-first
Advance Local scores in subscriptions from high school sports content
Jagran New Media creates 3-part campaign for advertiser seeking young audiences
Zilch, Trainline surprise people with creative ad campaigns
AI can assist with editorial insight but human editors still play crucial role
Accelerating video production has these 5 benefits
Lee Enterprises scores with expanded Nebraska Cornhuskers content
Can constructive journalism save democracy and journalism?
Guardian Australia drives traffic with engaging headlines
Times of India’s Podcast Challenge creates a connection with students
News publishers can win local advertisers back from social media with an offer they can’t refuse
Upskilling, reskilling are necessary for media to stay competitive in the digital age
Language modeling is both an advantage and threat to news media
Vía País uses AI to streamline newsroom processes, capture audience attention
Jagran New Media deploys AI for user targeting, sees unparalleled engagement
Globe Content Studio reviews 2023 predictions related to social media, AR
Roularta Media revamps its 60 magazine brands into 1 bundled offer
Changing journalistic functions demand knowledge of mobile reporting
Newsday readers eat up its niche restaurant coverage
A Gazeta shares its data-focused digital transformation
AI is saving Schibsted thousands of hours of human work
Editors should factor reader data into their content publishing schedules
Stuff pairs with candy brand to create a new recipe for family fun
Subscriber win-back strategy at Washington Post is driven by engagement, location, prior rate
Geelong Advertiser kicks goal with winning sports special section
Young media leaders consider how media will look in 2 decades
Research: Engaged journalism offers potential lifeline for local news
North Sea newsrooms engage local communities through constructive journalism
Stuff, Daily Maverick detail CMS selection strategies
INMA, Google News Initiative launch CMS selection tool for news publishers
New INMA report guides media companies through CMS priorities, selection
Funke details the 4 pillars of its business growth setup
These 6 steps can help news publishers choose the right CMS
INMA, Google team up to streamline CMS selection for news publishers
Beyond ChatGPT: AI is transforming video content for news media companies
Financial Times and Ringier share their business growth strategies
German startup builds 40,000 subscribers and 1 boat in 5 years
News publishers should prioritise their needs to leverage generative AI
AI is changing the editorial landscape in Africa
8world goes back to school to connect with young audiences
Berlingske shares its radical transformation into a digital news brand
Politico is building its Gen Z readership ahead of 2024 European elections
Media’s understanding of Gen Z is the first step to appealing to them
AI will move news media from digital transformation to the digitisation of the business
Automated local stories in rural Norway achieve as much as 50% conversion rate
La Voz de Galicia reaches young readers with health content, including TikTok videos
News publishers can capitalise on major 2024 events in these 4 ways
Aftonbladet’s two-decade journey into paywalls has lessons for us all
Stuff documentary about New Zealand’s Parliament protest gains 1.39 million views
Masthead, reskin ad formats are among the most effective for holiday season
Ringier leverages AI benefits while minimising its risks with new guidelines
Newslaundry built a news app requested and funded by readers
New INMA report focuses on audio opportunities for news publishers
AI offers headline assistance but editors remain in charge
Research: News publishers are thriving with digital transformation
Jagran New Media campaign advocates for flexible workplaces for women
NTM hosts Innovation Day to surface AI solutions for the company
Digital dominates in most creative ad campaigns of 2023 so far
Subscriber-led growth is key to sustainable business
Research shows micropayments are not the panacea for news media
AI success for publishers requires education, infrastructure as well as tech
Copy editing, summarisation are first steps to newsroom ChatGPT applications
4 key factors drive successful readers first models for news media
Times of India’s #iamhyderabad brings the city together
Research: Quizzes help readers recall fact-checked material
Adspace24 extends advertiser reach with digital offering
NJ Advance Media creates post-pandemic programme to boost minority businesses
Dagbladet attracts younger audience with TikTok strategy
San Francisco Chronicle’s GPS walking tours tap into newsroom knowledge
Aftenposten Junior uses active personalisation to help kids find content they love
Readers don’t want opinions in the news, but killing all opinions is quite radical
Cultural transformation is the greatest need during challenging times
AI can help news media companies in 4 key areas
News publishers must differentiate, diversify for 2024
INMA unveils 30 Under 30 Awards recipients honouring rising media leaders
Editorial Perfil navigates its print, digital audience opportunities
News media lessons of Facebook, Google can be applied to AI
Nine uses its Conversations platform to learn more about its audience communities
A Gazeta grows readers, revenue by prioritising trust
Data scientists, journalists work together at Clarín to grow digital subscriptions
Grupo OPSA’s in-house first-party data platform helps company target readers
Generative AI is a unique disruption to news media
Generative AI makes the news — and newsrooms — better
With 95% of its attention on digital, GFR Media focuses on audience needs
Leading news publishers are beefing up subscription bundles with more benefits
VG launches true crime series, uses AI to animate re-enactments of actual events
BBC prioritises journalistic guidelines, public fact-checking to build audience trust
Jagran New Media uses data, tech to strengthen its core business proposition
Kuku FM creates subscription business model with diverse audio content
The Quint, TV9 Network monetise with unique content
Prothom Alo successfully shifts from programmatic to direct ad revenue model
Wijeya navigates Sri Lanka’s media landscape with mixed-media plans
AI brings relevant, revenue-producing content to readers
3 African media companies prioritise the business of news
Current technologies are disrupting journalism, the news industry
India’s changing media landscape is built on scale, impact
The Hindu shares 5 key learnings from its digital subscription business model
Aftenposten Junior’s Minecraft party boosts awareness, sales, and engagement
News publishers must meet advertisers on all their platform preferences
INMA Elevate Scholar: Belenn Rebecka Bekele of Schibsted
3 media leaders share predictions about the role AI will play in the industry’s future
Increasing digital ARPU is a necessity for news publishers
Research: Young African audiences crave accessibility, convenience
Vía País capitalises on World Cup, South American football stars to attract new audiences
VG uses multimedia format to investigate murder mystery
Carrusel Deportivo introduces synthetic media to a century-old radio station
Tempo implements fact-checking for programmatic ads to better serve its subscribers
With podcast personalisation, One Podcast receives click-through rates of 7% to 10%
Single mobile apps offer quality user experiences, content deliver options
Destination of the Year campaign increases engagement for Jersey’s Best
The Hindu In School helps young readers rediscover the fun in learning
INMA Elevate Scholar: Perseverance Javangwe of Community Voices Zimbabwe
Kauppalehti details its journey of building a more inclusive business model
Globe and Mail creates brand message to promote personal finance content
Sydney Morning Herald changes reporter training to suit modern times
Sponsored content display ads for podcasts offer monetisation opportunity
The Chronicle transforms its print-only department into a digital powerhouse
Weather warnings provide opportunity to reach local audiences with automated content
Data is pivotal in news publishing, Web design considerations
INMA Elevate Scholar: Tsering Lock of The Economist
Mediahuis Belgium’s product team sets aside time for intentional celebration
With 2024 EU Parliament elections approaching, publishers should prepare digital strategies now
Where does Google News content appear on Google?
INMA Elevate Scholar: Jamila Akweley Okertchiri of Daily Guide Network
Forkast Labs aims to do for Web3 what Google did for Web1
What is driving digital media valuations and how can publishers respond?
MediaCorp’s CNA shares 7 lessons learned from two AI projects
AI intersects the newsroom in many positive, challenging ways
Media mistakes of the past should not be repeated with AI
The generative AI hype, disillusionment are waning, so now comes the plateau
INMA Elevate Scholar: Walter Mabonga of TUKO.co.ke
Digital transformation at KG Media, Omnicom focus on non-ad revenue, audience insights
Süddeutsche Zeitung’s Storytelling CMS aids visual storytelling at scale
Aftenposten convinced more people to stay by making it easier to leave
12 trends explain how consumers are interacting with media and ad brands
INMA World Congress set for April 2024 in London
Newsrooms need a culture that champions experimentation
United Daily News reimagined its digital advertising strategy through data
Rappler uses data to fight disinformation
Audio, video content drives subscriber engagement at News Corp Australia
JoongAng shapes its reader revenue strategy with 4 questions
News publishers dive into detailed solutions to third-party cookie depreciation
INMA Elevate Scholar: Lerato Peggy Matheka of Newsday Media
Nikkei reaches younger audience with 2 new podcasts, news commentary product
Ekstra Bladet used 3 core goals to create an AI-powered news experience
AI will alter news media industry’s competition, strategy
AI tsunami revamps the competitive strategy of news media
Publishers leverage AI, personae in personalisation strategies
Publishers tap into audio opportunities with synthetic voice, walking tours
Unexpectedly, Tony Hawk said something relevant about media-related teamwork
Newsday, NWT Media, NZME are reaching new subscibers
New INMA report details e-commerce revenue opportunities for news publishers
3 European media companies drive growth with current subscribers
Aldi, Team GB, other UK brands take advantage of strategic print collaborations
Audience data experts give advice on what metrics, behaviours to prioritise
INMA Elevate Scholar: Rida Abdul Jaleel of Khaleej Times
Gannett, The Guardian, Aftenposten better engage current subscribers
Every media product manager should master these 4 superpowers
Nine adds Good Food, Traveller to subscription bundle to drive growth
Washington Post drives revenue through its subscriber investments
Media24 sees 28.5% engagement rate with Tinder-inspired mobile ad product
INMA Elevate Scholar: Shak Ebrahimjee of FT Strategies
African media companies find new revenue to combat changing media landscape
Schibsted, Aftonbladet encourage young people to reimagine news coverage with IN/LAB programme
2 African publishers make strategic strides toward revenue sustainability
Transparency, certifications serve as markers of trustworthy media
INMA recommends News Sustainability Project to members
African newsrooms delve into AI for engagement, marketing, journalism
Today’s newsroom architecture must respond to an evolving digital era
Research identifies the most convincing subscription pitches
Creativity, humour play role in generative AI adoption for newsroom
Focus on audiences is helping African news media emerge from difficult history
Attentional shifts continue, social media dependency for news expands
INMA Elevate Scholar: Adegbolahan Akinola of Punch Nigeria Limited
Express revamps its social media channels, taking small steps to big numbers
Young readers will pay for online content but not (yet) for traditional news sources
INMA Elevate Scholar: Er Maninder Singh of Punjab Kesari
INMA Elevate Scholar: Ekaterina Kuznetsova of the Olympic Channel
Wyborcza combats political propaganda with #nononsenseschool
VG tells story of Oslo shooting in just four days
KStA increases engagement from homepage with recommender system
INMA Elevate Scholar: Olubunmi Yekini of Radio NOW, 95.3FM
A Gazeta uses fox character to share political content, grow readership
Tagesspiegel reinvents its print newspaper to appeal to more paying readers
INMA: Sharing Ideas, Inspiring Change
Upcoming Webinar: South African media companies offer lessons in election coverage
Aftonbladet shares 3 lessons learned from its new AI hub
Collecting reader data is a given these days, but what are news companies doing with it?
Research: News avoidance is on the rise for advertisers
INMA Elevate Scholar: Alaya White of The Philadelphia Inquirer
Research: Photo posts produce significantly more engagement than link posts on Facebook
New data: How many consumers are willing to pay for online news?
Keywords unlock opportunity for advertiser content
Atlanta Journal-Constitution celebrates hip-hop’s 50th anniversary with first documentary from AJC Films
The Straits Times invites young voters to Ask The Next President Anything
Content strategies evolve as AI learns about reader interests, assists with fact-checking
NTM uses friendly SWAT team to tackle local newsroom challenges
Handelsblatt Media Group improves subscriber retention with new Web onboarding flow
Upcoming Webinar: How to spend less time on print as you move toward digital
Paywall intercept rates on “closed” and “open” news sites yield revenue optimisation insights
Track, Act, and Prevent approach reduces churn for media companies
El Comercio wages successful social media campaign to stop child marriage in Peru
New INMA report explores different structures of product-lead news organisations
FT Strategies research offers insight into revenue diversification in news media
INMA Elevate Scholar: Sosten Mpinganjira of Nthanda Times
Rolex, Nike use ads to lean into the UK’s love of athletics
The Times Group embraces technological agility, an essential move for Indian media companies
SvD launches disruptive new product Kompakt in 8 months
Livestreaming, podcasts engage audiences, offer seamless ad opportunities
Stampen Media shares technical, audience considerations for first-party data collection
Hearst’s suite of self-service templates for journalists drives greater audience engagement
INMA Elevate Scholar: Hannatu-Favour Asheolge of TechCabal
Fædrelandsvennen creates free subscription programme for students
Sydney Morning Herald raises its game with FIFA Women’s World Cup coverage
Tailoring social media content is essential for capturing the attention of young news readers
NWZ builds its audio offerings with Ukraine podcast Vdoma
UalterAI helps Clarín readers consume more information in less time
Journalism academics share recommended GenAI tools for newsrooms
INMA Elevate Scholar: Ana Raquel Lelles of Metrópoles
News media companies share AI revenue opportunities, ethical considerations
Scandinavian media companies collaborate on tech, freeing up resources for quality journalism
7 news companies detail how AI helps them better serve customers
Newsday’s social media team increased video views by 56% by changing its strategy
Nine Publishing meets young reader needs with hub featuring university news, tools
Media outlets use generative AI to improve workflows, efficiency
Research: Attributes driving trust do not necessarily drive media usage
El Tiempo brings in new revenue with help from audience data strategy
4 news publishers offer mobile product design lessons learned
News media companies share their best practices for driving growth
Ready your reader funnel for success in 2024 and beyond
NYT, Axel Springer, Mediahuis share how brand guides subscription growth
4 news publishers share how they prioritised a readers-first approach
SCMP provides data-based visual explanation of the Gaza-Israel conflict
Bonnier News HPV campaign resulted in the highest vaccination rate in Sweden
INMA Elevate Scholar: Faheem Khota of IOL News
Recoup social audiences with the right content, right channel
Latest INMA report shares strategies to continuously transform your newsroom
Research: Journalist race, ethnicity in bylines show mixed reader preferences
Vía País joins Google Showcase, sees jump in organic traffic, revenue
La Nación reinvents its user experience to meet expectations of Gen Z
The Quint creates a cheat sheet to identify AI-generated images
INMA Elevate Scholar: Carlos J. Martinez-Rivera of El Nuevo Día
INMA elects 12 media executives to its Board of Directors
Legit.ng media literacy project educates youth about fake news, trusted journalism
Tagesspiegel’s monthlong gun investigation came together in one scrolly
INMA Elevate Scholar: Ares Ibrahim of Ippen Digital
Washington Post personalises journalism, drives engagement with Newsprint
Morning Edition podcast relaunch supports mission of Sydney Morning Herald, Age
Focus must move from what AI tech does to what it can do for local readers
Hearst’s Producer-P tool promotes responsible use of AI
Dagbladet Pluss dedicates entire magazine to speaking out against bullying
Philadelphia Inquirer looks to change perceptions with provocative “Unsubscribe” brand campaign
Grupo El Comercio helps Coca-Cola surpass goals with modern-day Santa branding campaign
Specsavers, Pot Noodle advertisements grab attention with light, humourous messages
Total revenue optimisation strategy boosts pageviews, revenue for news companies
Marketing theories applied to storytelling reinforce content, context
With major elections ahead, what should news media companies do about paywalls?
INMA Elevate Scholar: Yvette Kwok of Initium Media
Understand AI’s capabilities, communicate use cases to become a savvy media leader
Research indicates organic search declines but optimism remains
Data journalism can improve storytelling, engage readers in election reporting
Jagran New Media’s latest tech adoption allows for scalability, greater productivity
Creativity, transparency, AI are among top marketing trends
Newsroom transformation equals reader, content relevance
INMA Elevate Scholar: Nico Russo of Channel 9
Changing data analytical tools is difficult but doable for newsrooms
Economist, Bauer, Tortoise share audio, podcast success stories on London study tour
Politico, Reuters share strategies for building trust
Media executives along INMA London study tours discuss current AI uses
News companies face new questions, challenges, opportunities with GenAI
News companies optimise subscription models with dynamic paywalls, targeted audience engagement
Monoculture kills growth inside, outside newsrooms
World Economic Forum media specialist shares 3 questions around AI
GenAI will impact news media’s business model soon, experts tell a record INMA London audience
Seamless, user-centric systems support digital transition in the newsroom
Media icon Sir Martin Sorrell shares 5 impacts of AI’s effect on news media
GenAI is redesigning news media companies in the second era of AI
Media CEOs share insights into navigating the rise of AI, economic uncertainty
News subscription myths include a ceiling, fatigue, news avoidance
AI can help revolutionise workflows, support news businesses in the future
Journalism focused on solutions, progress can help re-engage young news avoiders
Axel Springer CEO discusses OpenAI deal, how AI can improve journalism
Dotdash Meredith puts users first with better content, ads
News media adapts to surge of short-form content
Schibsted, Bonnier executives share sustainability strategies amidst digital transformation
Data, AI, audience expansion techniques drive high-performance newsrooms in the digital era
Helsingin Sanomat smuggles information into Russia using a popular shooting game
INMA unveils 40 first-place winners at the Global Media Awards, with Helsingin Sanomat taking the top prize
New York Times’ executive editor shares thoughts on AI, 2024 election coverage
Media companies show resilience in the face of rapid change, INMA CEO says
AI is revolutionising journalism, and newsrooms must get on board
Newsroom-based AI allows for accelerated authoring, page layout assistance
New data shows how contract length drives retention and subscriber lifetime value
To resolve trust issues, news media should consider going “back to the future”
The Hindu connects people with food during its 10-month contest
Legit.ng, Tuko.co.ke share tech strategies for growing audience engagement
Media companies nudge readers to subscribe with behavioural economics theories
Business model transformation, AI tools top of mind for media industry leaders
New INMA report showcases 31 ways news publishers are using generative AI
Connected TV offers news media opportunities in AI-powered future
News publishers share multimodal storytelling strategies
INMA announces finalists for 2024 Global Media Awards
Press and Journal brand campaign engages readers while celebrating its 275 years
INMA Elevate Scholar: Hossain Al Farabi of The Daily Prothom Alo
Nine Publishing’s new comment strategy increases subscriber base, engages community
News publishers maximise ad monitisation with mobile strategies
LeMonde, FAZ share tips to crack down on subscriber password sharing
NTM, Texas Tribune, Holland Media tout mobile Web success
WhatsApp revitalises Vía País’ engagement strategy
NTM’s hyper-local newsletters see high open rates, engagement
Gamification helped The Hindu improve subscription conversions
INMA Elevate Scholar: Eva Gaigalniece of TVNet Grupa
INMA Elevate Scholar: Marcello Henrique Santos Correa da Silva of Valor Economico
Clarín enhances content reading experience through AI innovation
Amar Ujala provides in-depth coverage of the Ram Temple
Journalism must use cutting-edge tech to evolve without sacrificing integrity
News publishers’ super bundles see massive demand, but user experience lags
Alternative IDs emerge as a tool of choice in a world free of third-party cookies
Personalisation in media must go beyond “what” to “why” and “how”
Research details winning strategies of the top-performing subscription brands
A strict adherence to conversion could leave brands behind
Hawke’s Bay Today uses the power of print to help its cyclone-hit readers
New INMA report debunks the digital subscription ceiling myth
Burt’s Bees, Auto Trader tap into multi-platform storytelling
News publishers are no longer deciding between traffic and engagement
INMA Elevate Scholar: Najm Al-Dain Qasem, freelance investigative journalist
WSJ builds a collaborative marketing model while Scientific American works toward brand relevance
Dotdash Meredith targets ads without cookies, prioritises expert content
B2B content must win both hearts and minds to drive brand love
Nuanced compensation, benefits are important for a multi-generational news workforce
Newsday campaign to encourage localism is an advertising success
Social media engagement, reach, traffic dilemma poses challenges for news publishers
The holy grail for subscriptions is engagement, but how is engagement defined?
INMA Elevate Scholar: Olha Konsevych of Der Tagesspiegel
Google, Piano, Zuora offer key subscription insights to news publishers
INMA Elevate Scholar: Ndume Green of Ogonitv and Capital TV
Atlantic, Bloomberg, Guardian share subscription growth strategies
INMA Elevate Scholar: Evan Berbette of CNN
Schibsted’s internal platform team thrives by creating structure around collaboration, building allies
Speed, 24/7 coverage, pageviews justify value of Advance Local’s automated weather warnings
Done the way readers want it, storytelling is a strong engagement tool
Journalism funding continues to rely on familiar channels
Augsburger Allgemeine turns to original documentaries for storytelling
News subscription executives should memorise these 10 commandments for 2024
Subscription growth vs revenue growth: It matters what you measure
Advance Local explains how AI and robots are shaping news coverage
Bloomberg, Atlantic, Fortune share advice on navigating digital transformation
La Nación goes behind the scenes of a high-profile assassination attempt
INMA Elevate Scholar: Florence Mwale of Capital Radio Malawi
News publishers connect to audiences through AI and understanding their needs
Feeling the love for INMA’s Media Subscriptions Summit
There is no subscriptions ceiling
Nine reconsiders measurements of success by focusing on hyper-local content
AI can help news publishers personalise while scaling up
Audience-first, bundling, collaboration are key in today’s media landscape
New INMA report tackles how constructive journalism engages new audiences
Gannett provides extra value to readers during Hurricane Ian
INMA Elevate Scholar: Angsuman Bhattacharyya of ABP Group
Swedish research offers suggestions for better reporting on disadvantaged areas
The dawn of personalised Web pages is powered by AI search
Research shows successful election coverage begins well before the main event
INMA 30 Under 30: Alexander Nordström of Stampen Media
Even the Daily Planet needs digital transformation to find success
Mail Online pivots to subscriptions to change revenue model
INMA 30 Under 30: Corsin Heinzmann of Ringier AG
Jagran New Media follows the data to develop new products, grow its audience
Relevo uses ad hoc metrics to measure product impact on users
New laws could help sustain journalism
Policy changes could directly affect journalism’s bottom line in South Africa
INMA 30 Under 30: Francesca Wallace of News Corp Australia
Kleine Zeitung’s 5-part podcast series draws younger readers, new subscribers
INMA 30 Under 30: Johannes Skov Andersen of Politiken
Göteborgs-Posten podcast uses an innovative format to find a new audience
6-level data maturity pyramid offers strategic growth blueprint for media
Here are 7 reasons digital news subscriptions are stagnating
Nine Publishing drives subscription growth by tightening paywalls
Ring Publishing research shows how AI is transforming journalism
AI tools can improve newsroom processes in 4 ways
INMA 30 Under 30: Emma Jungerth of Schibsted Marketing Services
This year of elections paired with AI creates an opportunity, responsibility for media
INMA 30 Under 30: Nicola Wenz of ZDF German TV
Early-year UK print advertising focused on holidays, sports
News Corp Australia scores reader engagement with Commonwealth Games coverage
Turun Sanomat user needs team finds success in exchanging ideas with “competitors”
With removal of Instant Articles, VíaPaís reinvents audience engagement strategy
NZ Herald Premium wins back subscribers with strategic e-mail campaign
VG’s sports news niche defined not by what it is, but what it isn’t
INMA 30 Under 30: Moritz Johannes Klein of The Pioneer
Amedia grows digital advertising through personalised native ads
Dainik Jagran campaign helps save the sacred, starving cow
INMA 30 Under 30: Jonah Listokin of Bloomberg
Corriere della Sera, Globe and Mail leverage the news cycle for growth
INMA 30 Under 30: Jakob Halm of Der Spiegel
News publishers face challenges amidst tremendous opportunities in 2024
Newsrooms are evolving during the industry’s business and technology transformation
INMA 30 Under 30: Maria Sakki of Financial Times
Gannett drives brand awareness, increases subscriptions with local journalism campaign
Behind the curtain on the “INMA conversation,” members will see 4 priorities
Top editors speak on myriad challenges journalism faces and their belief in subscriptions
News publishers must get serious about rebooting business models
NWZ finds new niche audiences with newsletters
2024 content marketing trends include evolution of GenAI, first-party data reliance
Research: Fact-checking broadcast news stories helps correct misperceptions
Latest INMA report focuses on subscription cancellation processes that retain users
Times of a Better India brings good news to audiences
INMA 30 Under 30: Germán Salazar of Gannett/USA Today Network
20 Mint creates NFTs to fund its print magazine
Wowzi leverages influencers for African news media companies
Aftenposten increases engagement by tweaking audio article UX
Aftenposten shares lessons learned about audio articles
INMA 30 Under 30: Cwayita Nondula of I'solezwe lesiXhosa (Africa Community Media)
At-risk legacy community media companies are facing an existential moment
Deadline for INMA Global Media Awards entries is this Friday
New Telegraph Puzzles Web site finds new digital subscribers
Personalisation in media has evolved but still has a long way to go
INMA 30 Under 30: Mayu Kato of Condé Nast
INMA 30 Under 30: Maria Inês Reis of Público
Monetisation opportunities, audience engagement are at forefront of AI-fuelled growth strategies
3 negative trends will challenge news subscriptions in 2024
2024’s strong news cycle offers subscription opportunities
INMA 30 Under 30: Lucy Blakiston of Shit You Should Care About
The Australian grows its audience with hit podcast
Schibsted finds success with AI audio
INMA 30 Under 30: Mitch Gaylord of The Washington Post
INMA’s top 11 stories from 2023 focus on subscriber strategies and AI
One minute into the new year for media, this is what I’m hearing
Local publishers distribute automated articles to drive relevance for readers
Dagens Næringsliv meets need for financial news consumption, drives conversions
INMA 30 Under 30: Harini Manickam of HT Labs
INMA President Maribel Perez Wadsworth shares thoughts on media in 2024
Mediahuis Belgium meets churn goals by focusing on its reader retention strategy
INMA 30 Under 30: Ann Marie Metzendorf of The Wall Street Journal
News publishers use a human touch to unlock AI’s potential
Tamedia transforms digital subscription offers, data democratisation
Daily Maverick experiments with in-house AI solutions while learning from its editors
Nordwest Mediengruppe meets subscription decrease with new data-led teams
Mediahuis newsroom uses Article DNA to help each story find its audience
Omni Mer app was built on understanding reader needs
Amedia uses first-party data to help advertisers better target their customers
INMA 30 Under 30: Mac Wilson of NZME
INMA 30 Under 30: Harun Momanyi of Tranquil Media Group
Nordic media companies choose vertical SaaS, best-of-breed tech options
Storytelling, visual elements are essential for compelling weather videos
INMA launches GenAI Initiative, adds new leads to initiative teams
News industry rethinks North Star for impact, influence, sustainability
In-person gatherings are key for remote Mediahuis product teams
INMA 30 Under 30: Gerardo Garza Castilla of Vanguardia MX
Leverage data, integrate dynamic paywalls to mix advertising, reader-centric business needs
2024 GenAI trends to include cloud infrastructure development, skill building
Washington Post’s triggered e-mails offer opportunity for personalised engagement, lasting connections
NTM uses star symbol to identify articles that attract younger audiences
Australian Financial Review grows highly engaged audience on LinkedIn
Shoppable ads ease buying experience, let users purchase directly on publisher’s site
INMA 30 Under 30: Md. Rayhan Ullah Rabin of Channel 24
INMA flipped back to in-person events in 2023 while maintaining its virtual presence
Annual Newsworks Awards honour creative ad placements, impactful messaging
INMA 30 Under 30: Siu Kwan Katherine Cheung of South China Morning Post
San Francisco Chronicle maximises location and talent as revenue streams
INMA 30 Under 30: Isabel Ng Yi Rou of SPH Media
Dainik Jagran addresses traffic deaths with data journalism
INMA 30 Under 30: Go Takagi of Nikkei
50 media professionals selected for Elevate Scholarships by INMA, Google News Initiative
New onboarding strategies boost Bergens Tidende renewal rate by 15%
VK Media increased CTR by 130% “one step at a time”
Dallas Morning News lets readers go in-depth with LocalGraf database
INMA 30 Under 30: Edna Mwenda of Nation Media Group
AI, value-added products, first-party data will remain at the forefront in 2024
INMA 30 Under 30: Elyse Popplewell of News Corp Australia
Q&A: Inventor of PDF looks at Microsoft Garage, AI, and the 4D future
At Aftenposten, personalisation solves more problems than it creates
AI-powered HR systems are changing media employee acquisition, engagement
Fake news is proliferating in African market since the advent of digital media
Micro-access will play a key role in the re-emergence of quality content
Google Trends collaboration allows Vía País to focus on audience needs
50 media professionals selected for Elevate Scholarships by INMA, Google News Initiative
The intersection of AI, news, and search will be interesting for media and readers
INMA 30 Under 30: Emma Bianchi of Boston Globe Media Partners
Newsday shares defensive, offensive strategies of its digital transformation
Guardian, Ekstra Bladet, Schibsted, Bonnier share practical applications of AI
INMA AI study tour in New Delhi yields 9 key AI-focused takeaways
Helsingin Sanomat, Mediahuis focus on their value proposition to readers
Jagran New Media pins sustainable growth on innovative monetisation, monitoring consumer behaviour
Beyond AI, the newsroom of tomorrow must prepare for AGI
Newsroom leaders share ways to approach AI, social media challenges
News publishers should beware these 5 barriers to organisational change
Online game helps bridge political divides
Newsrooms are a vital part of the innovation process
Newsroom leaders share how their teams are the center of media transformation
Transformation of content marketing is akin to evolution of species
Newly appointed Washington Post CEO/publisher shares his thoughts on the industry’s future
Early days of the Internet offer lessons on AI for news media
INMA 30 Under 30: Nusrat Jahan of Prothom Alo
Relevo innovates sports coverage through newsrooms sprints
Stuff optimises digital advertising inventory to improve commercial results
User research on internal developer platforms helps Schibsted build better tools
INMA 30 Under 30: Rosalinde Czysnok of News Corp Australia
Organisations step up to promote trust in media
Should news publishers directly distribute to readers or diversify market channels?
JournalismGPT harnesses AI tech, customised for news publishers’ needs
VG entertainment show Blåkkbøster proves market for niche journalism
ChatGPT a year on and it’s clear not all AI is created equal
Catchy imagery, compelling copy doubles the impact for these ads
Audience segmentation offers data, churn management for subscription businesses
Metro World News sees 31% increase in new users with AI use in newsroom
INMA president appointed CEO of Knight Foundation
Stuff’s digital fashion show kept NZ Fashion Week alive
New York Times uses machine learning to create a smarter paywall
Mediahuis Ireland shares 3 principles of a successful rebrand
Showcase experts, leverage templates to maximise video storytelling
News publishers share culture that prioritises data company-wide
Journalism targeting children, teens explains Middle East conflict in age-appropriate ways
Traffic panic should lead news publishers to revamp online distribution
Cadbury Gaane Mishti promotion with ABP Group uses music to bring people together
BBC, New York Times, Austrian Press Agency share thoughts on AI ethics
Sydney Morning Herald, Age capitalise on video, reach 100,000 YouTube subscribers
City Press campaign with local banks offers financial boot camp for selected readers
Kauppalehti’s FOMO page proactively reduces churn, saves 30% of subscribers entering flow
News media companies must take a stand against AI
AI and humans can work together in newsrooms
Transparency, collaboration drive in-house planning innovations at Nine
Adapting to AI is an urgent priority for media companies
Advance Local finds a way to reach prospects on their terms
Internal communication sustains engagement throughout product cycles at Mediahuis Belgium
Kyiv Independent shares 3 lessons for growing a media startup during a war
The (un)conscious uncoupling of platforms and news publishers is happening quickly
Technology increasingly meets news with AI integration
Two failure mindsets offer differing outcomes for media innovation
Nexo Jornal uses short videos about complex elections to accomplish newsroom mission
Video, podcasts are changing news media’s storytelling formats
The Conversation identifies brand-specific user needs, redirects content strategy
BBC, SKY, Guardian lean into live blogging, TikTok, AI to engage readers
News design veteran Mario García envisions AI storm disrupting publishing
Straits Times creates immersive sports stories with Augmented Reality
AI-generated article summary hack-day experiments become standard feature at Schibsted
BILDplus shares lessons from its 0 to 680,000 subscriptions journey
Göteborgs-Posten, Het Nieuwsblad share their journeys to a reader-first mindset
Keep it simple, sometimes: Embracing complexity often benefits news companies
Co-founder of Axios advises journalists to write audience-first
Advance Local scores in subscriptions from high school sports content
Jagran New Media creates 3-part campaign for advertiser seeking young audiences
Zilch, Trainline surprise people with creative ad campaigns
AI can assist with editorial insight but human editors still play crucial role
Accelerating video production has these 5 benefits
Lee Enterprises scores with expanded Nebraska Cornhuskers content
Can constructive journalism save democracy and journalism?
Guardian Australia drives traffic with engaging headlines
Times of India’s Podcast Challenge creates a connection with students
News publishers can win local advertisers back from social media with an offer they can’t refuse
Upskilling, reskilling are necessary for media to stay competitive in the digital age
Language modeling is both an advantage and threat to news media
Vía País uses AI to streamline newsroom processes, capture audience attention
Jagran New Media deploys AI for user targeting, sees unparalleled engagement
Globe Content Studio reviews 2023 predictions related to social media, AR
Roularta Media revamps its 60 magazine brands into 1 bundled offer
Changing journalistic functions demand knowledge of mobile reporting
Newsday readers eat up its niche restaurant coverage
A Gazeta shares its data-focused digital transformation
AI is saving Schibsted thousands of hours of human work
Editors should factor reader data into their content publishing schedules
Stuff pairs with candy brand to create a new recipe for family fun
Subscriber win-back strategy at Washington Post is driven by engagement, location, prior rate
Geelong Advertiser kicks goal with winning sports special section
Young media leaders consider how media will look in 2 decades
Research: Engaged journalism offers potential lifeline for local news
North Sea newsrooms engage local communities through constructive journalism
Stuff, Daily Maverick detail CMS selection strategies
INMA, Google News Initiative launch CMS selection tool for news publishers
New INMA report guides media companies through CMS priorities, selection
Funke details the 4 pillars of its business growth setup
These 6 steps can help news publishers choose the right CMS
INMA, Google team up to streamline CMS selection for news publishers
Beyond ChatGPT: AI is transforming video content for news media companies
Financial Times and Ringier share their business growth strategies
German startup builds 40,000 subscribers and 1 boat in 5 years
News publishers should prioritise their needs to leverage generative AI
AI is changing the editorial landscape in Africa
8world goes back to school to connect with young audiences
Berlingske shares its radical transformation into a digital news brand
Politico is building its Gen Z readership ahead of 2024 European elections
Media’s understanding of Gen Z is the first step to appealing to them
AI will move news media from digital transformation to the digitisation of the business
Automated local stories in rural Norway achieve as much as 50% conversion rate
La Voz de Galicia reaches young readers with health content, including TikTok videos
News publishers can capitalise on major 2024 events in these 4 ways
Aftonbladet’s two-decade journey into paywalls has lessons for us all
Stuff documentary about New Zealand’s Parliament protest gains 1.39 million views
Masthead, reskin ad formats are among the most effective for holiday season
Ringier leverages AI benefits while minimising its risks with new guidelines
Newslaundry built a news app requested and funded by readers
New INMA report focuses on audio opportunities for news publishers
AI offers headline assistance but editors remain in charge
Research: News publishers are thriving with digital transformation
Jagran New Media campaign advocates for flexible workplaces for women
NTM hosts Innovation Day to surface AI solutions for the company
Digital dominates in most creative ad campaigns of 2023 so far
Subscriber-led growth is key to sustainable business
Research shows micropayments are not the panacea for news media
AI success for publishers requires education, infrastructure as well as tech
Copy editing, summarisation are first steps to newsroom ChatGPT applications
4 key factors drive successful readers first models for news media
Times of India’s #iamhyderabad brings the city together
Research: Quizzes help readers recall fact-checked material
Adspace24 extends advertiser reach with digital offering
NJ Advance Media creates post-pandemic programme to boost minority businesses
Dagbladet attracts younger audience with TikTok strategy
San Francisco Chronicle’s GPS walking tours tap into newsroom knowledge
Aftenposten Junior uses active personalisation to help kids find content they love
Readers don’t want opinions in the news, but killing all opinions is quite radical
Cultural transformation is the greatest need during challenging times
AI can help news media companies in 4 key areas
News publishers must differentiate, diversify for 2024
INMA unveils 30 Under 30 Awards recipients honouring rising media leaders
Editorial Perfil navigates its print, digital audience opportunities
News media lessons of Facebook, Google can be applied to AI
Nine uses its Conversations platform to learn more about its audience communities
A Gazeta grows readers, revenue by prioritising trust
Data scientists, journalists work together at Clarín to grow digital subscriptions
Grupo OPSA’s in-house first-party data platform helps company target readers
Generative AI is a unique disruption to news media
Generative AI makes the news — and newsrooms — better
With 95% of its attention on digital, GFR Media focuses on audience needs
Leading news publishers are beefing up subscription bundles with more benefits
VG launches true crime series, uses AI to animate re-enactments of actual events
BBC prioritises journalistic guidelines, public fact-checking to build audience trust
Jagran New Media uses data, tech to strengthen its core business proposition
Kuku FM creates subscription business model with diverse audio content
The Quint, TV9 Network monetise with unique content
Prothom Alo successfully shifts from programmatic to direct ad revenue model
Wijeya navigates Sri Lanka’s media landscape with mixed-media plans
AI brings relevant, revenue-producing content to readers
3 African media companies prioritise the business of news
Current technologies are disrupting journalism, the news industry
India’s changing media landscape is built on scale, impact
The Hindu shares 5 key learnings from its digital subscription business model
Aftenposten Junior’s Minecraft party boosts awareness, sales, and engagement
News publishers must meet advertisers on all their platform preferences
INMA Elevate Scholar: Belenn Rebecka Bekele of Schibsted
3 media leaders share predictions about the role AI will play in the industry’s future
Increasing digital ARPU is a necessity for news publishers
Research: Young African audiences crave accessibility, convenience
Vía País capitalises on World Cup, South American football stars to attract new audiences
VG uses multimedia format to investigate murder mystery
Carrusel Deportivo introduces synthetic media to a century-old radio station
Tempo implements fact-checking for programmatic ads to better serve its subscribers
With podcast personalisation, One Podcast receives click-through rates of 7% to 10%
Single mobile apps offer quality user experiences, content deliver options
Destination of the Year campaign increases engagement for Jersey’s Best
The Hindu In School helps young readers rediscover the fun in learning
INMA Elevate Scholar: Perseverance Javangwe of Community Voices Zimbabwe
Kauppalehti details its journey of building a more inclusive business model
Globe and Mail creates brand message to promote personal finance content
Sydney Morning Herald changes reporter training to suit modern times
Sponsored content display ads for podcasts offer monetisation opportunity
The Chronicle transforms its print-only department into a digital powerhouse
Weather warnings provide opportunity to reach local audiences with automated content
Data is pivotal in news publishing, Web design considerations
INMA Elevate Scholar: Tsering Lock of The Economist
Mediahuis Belgium’s product team sets aside time for intentional celebration
With 2024 EU Parliament elections approaching, publishers should prepare digital strategies now
Where does Google News content appear on Google?
INMA Elevate Scholar: Jamila Akweley Okertchiri of Daily Guide Network
Forkast Labs aims to do for Web3 what Google did for Web1
What is driving digital media valuations and how can publishers respond?
MediaCorp’s CNA shares 7 lessons learned from two AI projects
AI intersects the newsroom in many positive, challenging ways
Media mistakes of the past should not be repeated with AI
The generative AI hype, disillusionment are waning, so now comes the plateau
INMA Elevate Scholar: Walter Mabonga of TUKO.co.ke
Digital transformation at KG Media, Omnicom focus on non-ad revenue, audience insights
Süddeutsche Zeitung’s Storytelling CMS aids visual storytelling at scale
Aftenposten convinced more people to stay by making it easier to leave
12 trends explain how consumers are interacting with media and ad brands
INMA World Congress set for April 2024 in London
Newsrooms need a culture that champions experimentation
United Daily News reimagined its digital advertising strategy through data
Rappler uses data to fight disinformation
Audio, video content drives subscriber engagement at News Corp Australia
JoongAng shapes its reader revenue strategy with 4 questions
News publishers dive into detailed solutions to third-party cookie depreciation
INMA Elevate Scholar: Lerato Peggy Matheka of Newsday Media
Nikkei reaches younger audience with 2 new podcasts, news commentary product
Ekstra Bladet used 3 core goals to create an AI-powered news experience
AI will alter news media industry’s competition, strategy
AI tsunami revamps the competitive strategy of news media
Publishers leverage AI, personae in personalisation strategies
Publishers tap into audio opportunities with synthetic voice, walking tours
Unexpectedly, Tony Hawk said something relevant about media-related teamwork
Newsday, NWT Media, NZME are reaching new subscibers
New INMA report details e-commerce revenue opportunities for news publishers
3 European media companies drive growth with current subscribers
Aldi, Team GB, other UK brands take advantage of strategic print collaborations
Audience data experts give advice on what metrics, behaviours to prioritise
INMA Elevate Scholar: Rida Abdul Jaleel of Khaleej Times
Gannett, The Guardian, Aftenposten better engage current subscribers
Every media product manager should master these 4 superpowers
Nine adds Good Food, Traveller to subscription bundle to drive growth
Washington Post drives revenue through its subscriber investments
Media24 sees 28.5% engagement rate with Tinder-inspired mobile ad product
INMA Elevate Scholar: Shak Ebrahimjee of FT Strategies
African media companies find new revenue to combat changing media landscape
Schibsted, Aftonbladet encourage young people to reimagine news coverage with IN/LAB programme
2 African publishers make strategic strides toward revenue sustainability
Transparency, certifications serve as markers of trustworthy media
INMA recommends News Sustainability Project to members
African newsrooms delve into AI for engagement, marketing, journalism
Today’s newsroom architecture must respond to an evolving digital era
Research identifies the most convincing subscription pitches
Creativity, humour play role in generative AI adoption for newsroom
Focus on audiences is helping African news media emerge from difficult history
Attentional shifts continue, social media dependency for news expands
INMA Elevate Scholar: Adegbolahan Akinola of Punch Nigeria Limited
Express revamps its social media channels, taking small steps to big numbers
Young readers will pay for online content but not (yet) for traditional news sources
INMA Elevate Scholar: Er Maninder Singh of Punjab Kesari
INMA Elevate Scholar: Ekaterina Kuznetsova of the Olympic Channel
Wyborcza combats political propaganda with #nononsenseschool
VG tells story of Oslo shooting in just four days
KStA increases engagement from homepage with recommender system
INMA Elevate Scholar: Olubunmi Yekini of Radio NOW, 95.3FM
A Gazeta uses fox character to share political content, grow readership
Tagesspiegel reinvents its print newspaper to appeal to more paying readers
INMA: Sharing Ideas, Inspiring Change