Study Tour

Subjects to be covered

Subjects to be covered include digital subscriptions, audience engagement and retention, product development and optimisation, journalism innovation and AI technologies, conversion funnel optimisation, data analytics and insights for audience behahiour, personalisation and tailored content delivery, subscription pricing model, and monetization strategies that can complement subscription revenue.

Monday, March 10

8:00 a.m. - 5:00 p.m.

Day 1 of study tours

As INMA explores the busiest intersection in news media — subscriptions, product, data, and newsrooms — our study tour will take us to the front row of the Netherland's top media companies.

Tuesday, March 11

8:00 a.m. - 5:00 p.m.

Day 2 of study tours

The second day of the study tour takes us around Amsterdam and its national and popular news brands, followed by non-news media tops to see where single-purchase news articles fit, along with non-traditional subscription providers.

Register


REGISTRATION FORM EURO (PDF)    REGISTRATION FORM USD (PDF)

Group Registrations

GROUP REGISTRATION FORM EURO (PDF)    GROUP REGISTRATION FORM USD (PDF)



Supporters


Join the INMA community at the Subscriptions Summit by connecting with people face-to-face and sponsoring.
Sponsorship options to be posted soon.

Questions? Contact INMA

Tom Corbett

Head of European Division
Antwerp, Belgium
Dutch, English
Tel.: +32 486 37 13 36

E-Mail me

Bonnie Nolan

Events Manager
Lake Mills, United States
English
Tel.: +1 608 206 7812

E-Mail me