Business Insider seeks to acquire 5 million subscribers in 5 years
Conference Blog | 27 August 2020
![](https://cdn.statically.io/img/www.inma.org/files/images/blogs/author_photos/shelley_s.png)
Why does Selma Stern, senior vice president/consumer subscriptions at Business Insider, think it’s possible to reach five million subscribers in five years?
Two reasons, she said at the INMA Media Subscriptions Summit in February:
- The news media company has seen tremendous growth in the market in the past two years.
- There are so many tests and optimisations the company can do.
“So I’m pretty sure we won’t run out of ideas,” she said.
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About Shelley Seale
Shelley Seale is a freelance reporter and editor based in Austin, Texas, United States. She specialises in media and publishing, and can be reached at srseale@gmail.com.
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