In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the 12th in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Entering the news media world in 2021 when he became a senior data analyst, Mac Wilson quickly embraced the industry and has excelled in elevating NZME’s data-based advertising products. Since then, he has continued rising through the ranks, leading to his current role as development team lead for data and ad tech.

Less than a year into the position, he has impressed his co-workers and superiors by taking the company’s ad tech practices to the next level.

His innovation has included developing geo-location and identity solutions, deploying new tools and implementing practices that ensured all of NZME’s data analysts were using best practice tools and processes, and developing data pipelines to gather user attributes and store them in a centralised location so they could be accessed by other NZME applications.

His combination of technical skills in data science and machine learning, a background in Web development, and a knack for strategic thinking has proven invaluable in his roles at NZME and has accelerated the creation and implementation of new projects.

His ability to not only understand technical constraints and opportunities but to communicate needs and concepts to a non-technical team underscores how well he is suited for a future as a top executive in the news media industry. 

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .