Retail insights to transform your strategy

Unlock retail sector data on demand

See what drives buying behavior

Understand purchasing power

Explore market segmentation

TRUSTED BY THE WORLD'S BEST BRANDS

Optimize your strategy with super-fresh retail trend data

Dig into our up-to-date retail research and see what drives your consumers

Create highly targeted adsSay the right thing, to the right audience, at the right time, so that every message inspires them to buy.

Drive consumer engagementAttract attention with striking stats and cool collaborations, to keep your customers coming back for more.

Expand into new marketsTake your retail offer into new territories or onto new platforms with our insights, so that everything you say is relevant to your new audience.

Data module

Understand real consumers with data
from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

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Understand global retail consumers

Step into the minds of shoppers with GWI’s retail insights - from what gets them spending, to what brings them back for more. If you want to transform browsers into buyers, our data can make all the difference.

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0B+People represented

0K+Profiling points

Elevate your strategy with rich retail insights

Understand what’s hot - and what’s not - among consumers, then use that information to take your offer to a whole new level. Build bulletproof strategies, create standout ads, and showcase your brand like never before using our unique retail trend insights.

Analyze current retail market trendsIdentify and track retail trends among your audience. Profile their consumption habits and use the result to find untapped opportunities - fast.

Keep up to date with changing preferencesRetail is always evolving. Track your audience's online shopping preferences and emerging in-store trends to optimize their experience.

Explore what drives retail consumer decisionsGet a high definition picture of purchase drivers and incentives, so you can build the right strategy for success and craft laser-focused campaigns.

Discover retail consumer demographicsWith data from 53 countries representing the views of 3B consumers, GWI gives you the insights you need to understand exactly who you’re selling to.

Success story

Because we have such a breadth of a consumer base, GWI gives us a really holistic view of what's happening in the industry.

Avery Dennison

See how this global company’s apparel division used strategic audience insights to bring fashion brands and retailers closer to consumers.

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Lowering cost per lead by 75%

Driving a 36% increase in high quality leads

Boosting campaign efficiency by 30%

Increasing organic visibility by 300%

Don't take our word for it

There's no humble way to say this, but we've got a handful of big fans.

See case studies

The team has always gone above and beyond to give us the support we've needed to capture and interpret the data. Nothing is too big an ask.

Verified GWI user in apparel & fashion

Great, intuitive data platform which is very easy to use and provides us with the best insights.

Verified GWI user in sports

GWI takes us around the world. GWI has been an instrumental part of our strategy and planning, we need their remarkable access to global data. Their customer service is excellent and timely.

Jodie T.

Need more bespoke retail insights?

Get up close and personal with custom market research that offers tailored answers and unparalleled insight on your target audiences.

Stories 2 1

Need more bespoke retail insights?

Get up close and personal with custom market research that offers tailored answers and unparalleled insight on your target audiences.

Audience profiling

Dig deeper into your target segments using over 50K profiling points

Brand measurement

Measure your brand's health and performance among your target consumers, then benchmark it against your competitors

Segmentation

Create or integrate a segmentation solution to power your marketing strategy

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Help yourself to our free retail trends resources

Packed with all the latest insights marketers need to know. You’re welcome.

Webinar

Retail trends in 2023: You are what you buy

Report

2024 commerce report

Infographic

6 things to know about beauty buyers

Ready to get answers to your burning audience questions?

How are consumers engaging with the metaverse?

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