Agency Insights, Reports & Trends

Fast track your growth and make data-driven decisions

Explore changing consumer trends and optimize your strategy with GWI insights.

Get clients in front of the right audiences Identify your client’s ideal audiences, then use our insights to build campaigns with specific appeal.

Extend your client's reachTake your client’s offer into new markets, confident you’re saying the right thing to the right group, in the right way.

Make award-winning work Raise your professional profile by creating the sort of highly effective work that attracts attention - and new business.

Understand real consumers with data from real people

Understand real consumers with data from real people

We run online surveys in 50+ markets to collect responses from internet users across all corners of the globe. Our data represents online populations - not national populations, and our sample sizes vary per market according to population and online penetration. Our data is weighted for accuracy, cleaned to maintain robustness, and updated quarterly to ensure freshness.

Want free, bespoke consumer insights for your next pitch?

Want free, bespoke consumer insights for your next pitch?

Tell us what you want to know about your client’s audience, and we’ll build you an interactive, pitch-ready data dashboard that's easy to use and packed with actionable insights. Free of charge, no commitment. Ready to blow the competition away?

Don't take our word for it

There's no humble way to say this, but we've got a handful of big fans.

Our go-to for valuable audience insights. GWI is a user-friendly, reliable, and flexible platform.

Verified GWI user in entertainment

Nothing else like it in the market. The most affordable way to get global data about who your customers are.

Verified GWI user in information technology and services

GWI takes us around the world. GWI has been an instrumental part of our strategy and planning, we need their remarkable access to global data. Their customer service is excellent and timely.

Jodie T.

Understand your clients’ audiences

Get rock-solid answers to your clients’ audience questions. Whether you’re working on a pitch, developing a global strategy, or creating a brand story, GWI gives you instant access to on-demand insights that can make all the difference.

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0K+Profiling points

Get the latest agency insights and reports

Agency life isn’t easy; GWI can help. Navigate real world challenges and future proof your offer with ready-made insights and agency reports that keep your finger firmly on the pulse.

Track brands and audiences across marketsSee how your clients - and competitors - are performing in 50+ markets around the world, profile audience consumption habits, and use the results to find untapped opportunities - fast.

Research current market trendsUnderstand what’s hot - and what’s not - in the market right now, then use that information to impress prospective and existing clients with data-led insights to turbocharge their strategy.

Build best-in-class strategiesGet the consumer insights you need to build bullet-proof strategies on-demand so you can drive your media buying and planning, enhance your audience profiling, and win more pitches.

Success story

Using GWI to generate relevant insights gives us a competitive edge.

Independent agency, Bright/Shift used GWI to shape a high-impact go-to-market strategy for their sustainable furniture client, generating 41K in revenue in the first month.