In-store retail media’s power isn’t dependent on personalization: That makes it significantly easier to deploy.
Google wants users to customize their ad experience: A new hub lets users opt out of personalized ads entirely, but it’s more of an olive branch to regulators than anything.
With an ever-increasing long tail of martech solutions, having an overcomplicated, unwieldy stack is not uncommon.
Today’s privacy-focused ecosystem has fundamentally altered how marketing performance is measured. Ever resilient, most marketers are turning to technology like AI to ensure they can still measure performance and provide personalized experiences, recent Salesforce research has found.
US spending on marketing technology (martech) will hit $21.14 billion this year, up 14.3% from 2021. Despite a dip in growth, spend will continue to rise by double-digit rates through the end of our forecast period in 2024.
Railsr has become the latest embedded finance firm to raise money, netting $46M.
Advanced Insights helps restaurants optimize their businesses by identifying sales trends and offering targeted operational recommendations.
Advertisers are flocking to clean room solutions: Where there's opportunity, there's hype—and confusion about security remain.
After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.
In a recent survey, 85% of CMOs agreed that being able to make data-driven decisions is a critical competitive advantage. Yet, most CMOs today also happen to be drowning in marketing data.
Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.
Adobe announced last week that it’s buying design platform Figma for $20 billion (or roughly half a Twitter). The news came shortly after Canva announced an expansion of its user-friendly design suite.
Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.
Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.
The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.
In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.
US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.
We detail the move by retail giants like Walmart into clinical trials and how the data platforms can help maintain equity.
AI becomes a must-have tool for retailers: Dick’s Sporting Goods, Levi’s, Panera, and others are relying on the technology across all areas of their businesses.
Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.