Key stat: 61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.

Beyond the chart:

• Consumer data is key to creating a more personalized experience for consumers.
• Gen Z consumers are the most comfortable giving brands their personal data for an improved experience, while baby boomers are the least comfortable, according to a September 2023 survey from Vanson Bourne.
• AI tools can help brands analyze and apply consumer insights. Nearly three-quarters (72%) of US digital retailers believe that AI-driven personalization and generative AI will affect their business the most in 2024, per a December 2023 survey from Bolt.

Use this chart:

• Evaluate personalization tactics.
• Identify how to boost consumer engagement.

More like this:

• Discounts are the leading reason consumers sign up for loyalty programs
• Loyalty programs’ top friction points include delays, difficulties earning rewards
• Consumers want points and rewards above all other loyalty perks
• Hyper-Personalization Explainer 2024 (EMARKETER subscription required)