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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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CPG

Thanksgiving food costs are expected to soar 13.5% this year: Walmart, Aldi, and Lidl aim to use discounts on turkey, stuffing mix, and other holiday ingredients to attract new customers.

China’s COVID strategy continues to hurt retail sales: Estée Lauder and Canada Goose are among the high-end brands pointing to China’s policy as a reason they’re lowering their outlooks.

Few CPG brands are posting strong volume growth: But price hikes and shrinkflation are helping companies like Kraft Heinz, Coca-Cola, and Procter & Gamble generate strong earnings.

The price of groceries has reached a historic high. In August 2022, the US consumer price index found the cost of food was up 11.4% year-over-year (YoY), the largest 12-month increase since May 1979.

“Social is everything we do. It’s the connective tissue.” That was the message from Meghan Myszkowski, global head of social media for Xbox and Game Pass, at Advertising Week New York. But social media is constantly changing, making brand relevance often hard to achieve. Here’s what brands should keep in mind.

The rumors of rapid grocery’s demise are exaggerated—but not by much: While startups struggle to make the model profitable, Uber Eats and DoorDash see an opportunity.

Instacart puts its IPO plans on ice: With Wall Street looking for safe bets and consumers adjusting their shopping habits, there’s little appetite for an Instacart IPO right now.

DoorDash’s latest ad moves are designed with CPGs in mind: The delivery platform launched several new tools to make it easier for brands to build, manage, and measure campaigns.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the best-in-class examples of retailers who are leading the charge in experiential retail, in-store technology, and high-touch customer service. Then for "Red-Hot Retail," our analysts give us their very specific—and potentially risky—predictions about where brick-and-mortar stores are likely headed. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Yory Wurmser.

Burger King, McDonald’s, and Crispy Fantasy (yes, this is work-friendly) have all launched marketing campaigns that make what’s old new again.

Amazon is at a grocery inflection point, battling Walmart and Instacart for ecommerce dominance in the US. While each has its own strengths, Amazon’s ecommerce background gives it a leg up in tech.

On today's episode, we discuss whether anyone can help Twitter regardless of who owns it, why physical stores could be the next major media channel, how companies are marketing around this year's World Cup, the significance of Google closing its gaming offering Stadia, how to sell a moment, an explanation of how digital grocery buyers are changing, how far an electric vehicle can go on one charge, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Ross Benes and Blake Droesch.

Kroger and Albertsons look to merge: A deal would create a supermarket giant that would be better able to compete against Walmart.

A proposed rule would make it easier to reclassify gig workers as employees: That could have severe repercussions for DoorDash, Amazon, Uber, and countless others that rely on the gig economy.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss Amazon's ambitions in the grocery space, how it's leveraging Amazon Fresh and Whole Foods, and whether the ecommerce company could become the biggest seller of digital groceries. Then for "Pop-Up Rankings," we rank the top four tech innovations giving Amazon an advantage in grocery. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Andrew Lipsman.

We take a look at how the partnership has evolved in the five years since Amazon’s acquisition.

The top five digital grocers in the US will capture 67.2% of the country’s grocery ecommerce sales in 2022. That figure will rise slightly over the next two years, with leaders Walmart Inc. and Amazon growing their shares by about 1 percentage point each.

Last week, thousands of consumer packaged goods (CPG) and grocery leaders gathered at Groceryshop 2022, including our own chief content officer Zia Wigder and analyst Andrew Lipsman.

Plant-based meat sales are declining: While rising prices are causing some consumers to trade down to cheaper proteins, there’s still plenty of interest in alternatives to animal products.

Drizly is the latest company to roll out an ad network: The Uber-owned alcohol delivery service’s ad products may enable advertisers to run finely targeted multimedia campaigns.