About our corporate partnership programme

At Cancer Research UK, we are experts in delivering innovative and impactful corporate partnerships to benefit your business, colleagues, customers and communities. 

More than ever, employees and consumers believe that companies should lead with purpose. As the most popular charity brand in the UK*, by working together, we can help you to: 

• Engage your employees 

• Strengthen your company’s reputation and increase your brand warmth 

• Help your brand stand out from your competitors  

• Achieve your ESG and CSR objectives 

• Help colleagues to make positive changes to improve their health 

• Fund research so that we can everyone can live longer, better lives, free from the fear of cancer. 

* https://yougov.co.uk/ratings/politics/popularity/charities-organisations/all 

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Work with us to develop a Cause-Related Marketing (CRM) campaign to attract customers by donating a proportion of each sale of a product or service to Cancer Research UK. We have extensive experience in delivering award-winning CRM initiatives across a wide variety of industries. Research shows that UK consumers who think that a brand is purposeful are 3.9 times more likely to buy from that company*.

*‘Zeno Strength of Purpose’ (2020); Zeno Groups. 

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Develop a ‘brand halo’ by partnering with us – one of the most loved and trusted charity brands in the UK. Research shows that millennials are 70% more likely to spend more on brands that support causes*. Sponsor one of our events and demonstrate your values to a national audience.

*Ktjrichards, K.R. (2015) How agencies are meeting millennials' demand for socially responsible marketing, Adweek. Adweek. 

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We have so many ways to work with your employees to have fun and raise money. Our enthusiastic and experienced account managers can work with your teams to organise a huge variety of successful and fun events that are of interest to your employees, like bake sales, auctions, pub quizzes, sporting challenges... We can also give your keenest runners places for the London, Brighton and Manchester marathons, so they can join Team CRUK in outpacing cancer.  

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You would also have the opportunity to take part in our Cancer Awareness in the Workplace Programme. 

Around 4 in 10 cancers can be prevented, and treatment is more likely to be successful when cancer is spotted early. Our programme will help your employees understand the ways they can reduce their risk of cancer, how to spot it early and empower them to take positive action for your health.

In a recent survey to employees who have completed the programme: 

• 97% said they would recommend it to a colleague

• 92% had a better understanding of the ways they can improve their health 

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You and your employees can join one of our 450 Race for Life events across the country and have a team presence within the local community. Walk or run 3k, 5k, 10k individually or as a team, or crawl, climb and hop your way through our Pretty Muddy Obstacle Course. We’ll even throw in a 30% discount off your registration fee!