Ad Spend Growth Slows While Some Usage Stalls: TikTok Stats Since the Ban Threat
TikTok’s user growth, especially among younger people, is flagging.
What ‘Corporate Pride’ Got Wrong All Along
Going forward, let’s make sure community impact—like support of trans people—is a clear and established goal of our work.
Adtech M&A Is Up, But With Fewer Buyers and Lower Valuations
Driving this uptick in deal activity is the right-sizing of expectations after 2021’s very active adtech market and companies looking to create a more cohesive narrative.
Exclusive: How Shake Shack Used Reddit and AI to Drive Sales
The 10-day campaign led to over 13,000 ad clicks.
Time Dropped Its Paywall One Year Ago. Here’s What’s Happened Since
Time is betting its business on advertising—and its brand.
Brands Fear TikTok Shops Promo Pullback Will Dent Revenue
Not all brands are eager to join TikTok Shop precisely because the platform controls the pricing of product discounts.
This Election Season, Misinformation and Brand Safety Are on Advertisers’ Ballots
An even greater deluge of controversial news, UGC and misinformation is coming.
Exclusive: Read the Pitch Deck This Firm Used to Raise $1.1 Million to Automate Media Buying
Ability AI has a current valuation nearing $10 million.
Publishers Are Increasingly Irked at Perplexity Bots Circumventing Blocks
While some AI models like OpenAI and Google Overview acknowledge publishers blocking their crawlers, Perplexity doesn't appear to.
Apartment Therapy Unveils Redesign With Sponsored Tools to Encourage Retention
The Apartment Therapy redesign effort comes as publishers grapple with dwindling referral and social traffic.
Elon Musk’s Advertiser Apology Tour Begins at Cannes
Elon Musk took a softer tone with advertisers at Cannes Lions as he tried to win back brands that had fled X.
Subscription Platform Zuora Acquires AI Firm to Eliminate A/B Testing for Paywalls
EXCLUSIVE: With Sub(x), Zuora moves beyond propensity scoring to reinforcement learning.
How Companies Can Finally Quit Invasive Data Practices
Execs from Mastercard, Instacart and Dstillery discuss the new world of privacy challenges at ADWEEK House in Cannes.
Refinery29 Unveils New Editorial Strategy, Executive Leadership
Under Sundial Media Group, Refinery29 will expand its events, lean into video, and deepen its sports and current affairs coverage.
Exclusive: iHeartMedia and Deep Blue Take Women’s Sports Audio Network Nationwide
Women's Sports Audio Network goes nationwide thanks to iHeartMedia and Deep Blue, with a podcast lineup including Sarah Spain and Sheryl Swoopes.
3CV versus MediaLink and Kassan versus UTA
ADWEEK editor-in-chief Ryan Joe gives the scoop on his exclusive interview with one of advertising's most polarizing figures.
